Books are known for their in-depth knowledge, filling our minds with new information and perspectives that you may not have discovered before. It gives you the opportunity to think open-minded, creatively and allows you to deal with challenges better. As digital marketers, it is important for us to expand our knowledge, and this is why we have provided a recommended book guide that can help you take better strategies, actions and develop better analytical thinking skills as a business.
1. How to Win Friends and Influence People – Dale Carnegie
This book has sold over 15 million copies worldwide, and this is because of several reasons. Firstly, it is a practical and realistic book that offers effective advice and straightforward methods on how to make your life more rewarding. It also provides techniques on how to communicate, empathise and handle with others, as well as how to win people to your thinking.
2. All Marketers Are Liars – Seth Godin
This book explains how marketers are always telling a capturing and powerful story that we, as consumers want to believe, rather then it being factual. Great marketers will never talk about the benefits and features of their products or services, but will tell you a story, that can take you into another world. This book explains how marketing works and why authenticity is the best way to market in the modern era.
3. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World – Gary Vaynerchuk
This book is a must read for those who are looking to build an effective social media presence and brand equity. The key to succeed in this area is by telling a story to your audience through communication and context. He explains how “Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse”. This book helps you discover how you can convert your online traffic into sales.
4. The New Rules of Marketing & PR – David Meerman Scott
This book is an international bestseller with more than 300,000 copies sold worldwide. It provides you information on how all sized companies can influence Web-based content to get the accurate information to the right consumers at the right time on a reasonable budget whilst planning campaigns. It uses case study examples combined with Infographics, and photo-sharing (Instagram and Pinterest), as well as social media (Facebook, Twitter, YouTube).
5. Everybody Writes – Ann Handley
This book explains the significance of content writing, and how to appeal and maintain customers through online communication in a content-driven world. It can help you learn the lessons and rules of content marketing across web pages, blogs, home pages, email, and social media. It will really teach you how to write the right way and tell a story that captures consumers.
6. Contagious – Jonah Berger
This book provides practical approaches on how to make information spread across fast. With thoroughly carried out research, backed up with influential stories, can show you how to spread word of mouth quickly. Whether you wish to boost online awareness or spread information about a new produce or service quickly, this is a great book to follow.