PPC (Paid Search)

Pay-per-click Advertising

First off, what on earth is PPC?

Paid search, or PPC (pay per click) advertising is a marketing form that enables you to pay for a spot near the top of Google for a selected word or phrase. It can work instantly; as soon as you pay, you’re able to compete right at the top of the search engine. That makes it a quicker fix than organic SEO, but it does also run out as soon as you stop allocating your budget to your ads.

Provided you’re with us still, PPC represents a great way of guaranteeing increased exposure quickly. For companies with a great website and product, that’s great news.

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Here at Active Internet Marketing (UK), we begin by talking to you about your business’ goals. From there, we can start to look at the best marketing goals for you, and then break that down further into a targeted paid search strategy. We analyse your target demographics, competitors, and USPs when deciding on the best strategies for your digital marketing, and that’s no different when it comes to PPC. 

We have in-house experts in everything digital, and our paid search experts understand how to make every campaign as targeted and as relevant as possible. The more effectively we run that campaign, the higher the conversion rate will be for your business. Whether it’s online sales, brand awareness, or just traffic you’re looking to grow, you’ve come to the right place.


Why Active Internet Marketing (UK)?


To ensure we remain at the forefront of the digital marketing and paid search industry, we have invested more than £650K in our own research and development over the past two years alone. That enables us to remain industry leaders, and we’re always looking to develop our understanding of what is undeniably a volatile and ever-changing world. We attend conferences, conduct targeted research, and gather a huge amount of data to ensure our clients get better results than anyone else. 

To learn more about our paid search and PPC campaigns work, you can contact the team directly right now. 

Just give us a call on 01604 765 796 or fill out one of our online contact forms; we’ll come out and meet you as part of a no-obligation consultation, no matter where in the country you’re based!



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