Owning and running a website is only half the battle.
You need to ensure that your website and everything on it is doing its job – engaging customers and pushing your products or services. That’s exactly what CRO (conversion rate optimisation) is all about.
Here at Active Internet Marketing (UK), we provide in-depth CRO reports to turn customers’ interactions on your website into useful, hard data, and then implement the changes after running you through our findings. ‘Conversion rate optimisation’ might sound like a complicated mouthful, but the basic premise is simple – you need to know how to modify your website (optimisation) to get more people making purchases (conversions).
Our CRO reports are put together with your business goals and objectives in full focus. We ask ourselves what your key online aims and main USPs are, while also considering who your primary target audience is. Doing so ensures that any decision we make or advice we give is geared towards your business.
We pride ourselves on making everything we do personal to the business we’re working with. Blanket rules and general strategies may work sometimes, but it’s not what we’re about. Instead, we prefer to get to know a business properly before advising on it. Logical, right?
Our reports use a wide range of features to break down your website’s data in a digestible, uncomplicated way: heatmaps, which tell you where users have been clicking; infographics, providing you with a visual accompaniment to your data; and a range of graphs, charts, and tables that all reveal more about your customers’ interactions.
Don’t worry, though – we won’t just leave you with a load of data and expect you to know what it means. We’ll give you actionable advice based on our CRO analysis to help you get the most out of your online presence and can implement all of the changes that we suggest.
To find out more about your website’s performance with our detailed CRO reports, contact Active Internet Marketing (UK) today. With a team of business consultants located throughout the UK, we can arrange an initial consultation meeting wherever you’re based.