Website Structure – Back to Basics

Website Structure – Back to Basics

Having a well-organised website structure is crucial for both search engine optimization (SEO) and user experience. A well-structured website helps search engines to understand your content better, which can improve your rankings. At the same time, it makes it easier for users to navigate your site and find the information they need. In this post, we’ll take a back-to-basics look at website structure and why it’s so important.

Key Elements of Website Structure

At its core, website structure refers to how your pages are organised and connected. A well-structured website is like a well-organised book, with clear chapter headings, subheadings, and a logical flow of information. Here are some key elements to consider when structuring your website:

Home Page

Your home page is the first thing users see when they land on your site. It should provide a clear overview of your business and what you offer, as well as easy access to your main product or service pages.


Your navigation menu is the roadmap for your site, guiding users to the different sections and pages. It’s important to keep it simple and easy to understand, with clear labels that accurately describe each section.

Categories and Subcategories

If you have a lot of content on your site, it’s a good idea to organise it into categories and subcategories. This makes it easier for users to find what they’re looking for and helps search engines to understand the hierarchy of your pages.

Internal Linking

Linking between your pages is an important aspect of website structure. It helps users to discover related content on your site, and it also helps search engines to understand the relationships between your pages.

URL Structure

The URLs of your pages should be descriptive and easy to understand. They should also reflect the hierarchy of your site, with subcategories appearing in the URL as necessary.

Site Map

A site map is a visual representation of your website structure, showing how all the pages are connected. It’s not only useful for users but also helps search engines to crawl and index your site more effectively.

By following these basic principles, you can create a well-structured website that is both user-friendly and search engine-friendly. In turn, this can help to improve your website’s rankings, drive more traffic, and ultimately, grow your business.

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Website structure is an essential element of any successful website. By taking a back-to-basics approach and focusing on the fundamentals, you can create a website that is easy to navigate and understand, and that provides a great user experience for your visitors. So, take the time to plan and organise your site’s structure, and you’ll be well on your way to online success. We here at Active Internet Marketing would be delighted to assist you in any way we can.

We have over ten years of expertise helping clients improve their SEO rankings through a variety of services that may be adapted to your individual requirements. Please contact us at 01604 765796 for additional information. Alternatively, you can fill out our online enquiry form and a member of our staff will contact you.