Last month’s blog explained the role of social media for SEO. Social media will not directly help your rankings, but some of the benefits should feed into your SEO. If you haven’t read our How Social Media Helps SEO article, now is the time to do so! There are many reasons as to why you should invest in social media. It provides a more personal experience for potential customers, and the response time is quicker. Consumers often use different social platforms to gain marketing insights about a company.This article will provide you with some great top tips on how you should use your social media channels to benefit your SEO rankings.
7 SEO Tips
High Quality Content
Google loves high quality content. So it is important to take time to create content that is well researched and helpful. As search engines have developed, they understand user intent and content relevance and quality. This allows Google to offer users the most relevant content based on their search. So, make sure you are connecting with your audience!
Easy to Share
Content that is easy to share is more likely to reach more people, helping to grow your brand awareness and generate leads. Just as you need to make sure you are creating high quality content, you need to ensure it has all the vital elements in place. Assume everyone is lazy! Make it as easy as possible for them to share with social share buttons and compelling call-to-actions.
Put yourself in the customer’s shoes, what is the first thing you do when looking up a company? You search for their social media profiles. This always helps with the decision making process, it helps you get a feel for the company and what they do. If you lack in social media profiles, this can negatively impact your social media SEO. By optimising your social media profiles, it makes it easier for your target audience and potential customers to find you online. Aligning your social media platforms with your website and brand message and maintaining consistency across them all is also key. Again, this is another thing that Google loves (and we like to keep Google happy!).
The brain can process images and visuals much faster compared to text materials. If you think about when you are scrolling through social media, it is much easier to read visual materials compared to paragraphs of text. It is important for you to apply this to your social media platforms! Visuals are essential in helping to develop your brand tone and are the most effective way to transmit information. How do you make the most of your images and optimise them to increase content popularity? Appropriate file names, selecting the right formats, responsive images, reducing file size for faster loading, top quality images, compelling captions with key words and key words in the alt text are all ways to optimise your images.
Have active conversations with potential customers. Social media is an excellent place for you to start building relationships with your target audience. Striking up conversations by answering questions, providing answers, responding to comments are all ways of increasing your interaction with your target audience. This makes it easy for them to engage with you and makes them feel like you have an interest in their issues. Building your relationship in this way will help to build trust and credibility.
Success for any marketing campaign relies on quantifying your performance to see if your effort is having a positive impact on your brand awareness and reach. The same applied to your social media activities. It is important for you to be aware if your social media exploits are generating positive results. Ensure that you are defining your social media marketing goals and evaluate them.
Make it Compelling
The best social media posts are always based around those that tell stories. Stories don’t just provide entertainment, they create a connection between the brand and its audience. Attaching the brand to the viewer on an emotional level is more the primary goal of social media storytelling, rather than just to make sales. Viewers’ brains can not help but be drawn into them, regardless of whether they are real life events or fabricated! Spend time on creating compelling captions and providing snippets that will hook the audience to make them click. Include your keywords and related keywords. Once you catch the attention of one of the many Mums on Facebook, you’re bound to go viral!
What Are The Best Social Media Websites for SEO?
This professional network is an excellent platform for lead generation and is a content marketing hub. Using this platform for SEO is ideal as it will help your business be found on search results. The LinkedIn search algorithm can push you up to the top of search engine result pages (SERPS) so use it wisely. Naturally placing the right keywords in your profile and strategically adding the relevant search terms within your content will help do this.
This is by far the top social media platform in the world, with an insane amount of visits per month. Facebook is definitely a social media platform that you need to take advantage of. It is great for driving traffic and improving SEO. Facebook has made it very easy for users to share and post different content. Google is also able to crawl some of its pages and other content such as comments. This means that Google can read the content on pages. Consequently, Facebook pages may appear on SERPs when users perform searches. Who knew there was more to Facebook than just Love Island memes!
Twitter is a great social media platform for SEO. In a similar way to Facebook, social signals positively influence Google rankings. The more that your content is shared and liked on Twitter (as well as other social media sites), the more it can help your website rankings. The major benefit to Twitter is the ability to reach more people. Adding hashtags and ensuring you only share engaging high quality content are two ways you can ensure your tweets receive more traction. Hashtags make it easier for people to find your tweets quickly, which can help to build brand recognition and increase traffic. If you aren’t using Twitter for SEO and content distribution, you are missing out on a great opportunity!
You may not even have heard of this social media platform, but it is a hidden treasure for SEO. This is because people are constantly asking valuable questions on topics of interest. These questions will have keywords that your target audience is searching on Google. Quora is a social media platform where users can collaborate by asking questions and commenting answers. The users are consistently speaking languages that align with user search intent. When answering questions, users can direct others to their blog or website by adding relevant links to their answers. You can also drive traffic back to your site by creating and uploading content. Quora receives millions of monthly web traffic a month and has a massive monthly active user base, it is definitely worth using!
These are just 7 of the many social media platforms that you should utilise for SEO purposes. Others do include Pinterest, Youtube and Instagram. If you use these social media platforms effectively, by optimising profiles and adapting content to each platform’s guidelines, it could significantly increase your search rankings.
Active Internet Marketing (UK)
If you are looking to optimise your social media strategy to maximise your SEO rankings, please don’t hesitate to contact Active Internet Marketing (UK). We offer a wide range of services and create bespoke, tailored strategies to fit you and your business’ needs. To get in touch, fill out our online contact form or call us on 01604 765796.