Pinterest is one of the fastest-growing social networking platforms that allows users to visually share and ‘pin’ new and exciting images and videos from other users. It is a great opportunity for business marketers who want to market their products or services, by creating attention-grabbing visuals that drive website traffic to drive sales and create brand awareness. However not all marketers have grasped the technique of successfully integrating Pinterest into their marketing strategy. This is why we have provided 8 useful tips and tricks that business marketers can use to increase the potential of a successful social media plan.
1. Modify your Business Profile
It is important to ensure that you are getting the most out of your Pinterest profile to increase traffic to your page and followers, by optimising it for search. Add keywords and relevant information about your business in the ‘About’ section. This will make it easier for people to find your business online.
2. Add and Share Relevant Interesting Images
It is important to understand who your target audience is and their needs and wants. There is nothing wrong in adding fun, personal images outside of your business, just make sure to keep your content relevant at the same time. In addition, it is important to post interesting and exciting posts that are fun, social and well presented.
3. Promote your Pinterest Page
• Connect your Pinterest to other social media platforms, such as Facebook and Twitter.
• Share your Pinterest posts on Facebook with a direct link attached.
• Send out a weekly or monthly updated newsletter on your email account.
• Add a ‘Follow Me On Pinterest’ button to your website.
4. Follow Relevant Pinners
It is important to follow users that have similar content, and pin, like and comment on their posts. This is a great way to gain visibility and for other users to follow, pin, like and comment on your profile too.
5. Share High Quality Images
Pinterest is heavily focused on visuals, therefore it is important to post and share high quality, presentable images. Taking images on a clear white background will make the image appear professional and eye-catching.
6. Use Pinterest Mobile App
Make sure to download the Pinterest app on your smartphone as well, where you can like, comments, re-pin and pin posts straight away. This can be a very convenient tool for when you are out and about.
7.Use Google Analytics
Google Analytics is a very useful measuring tool that allows you to see which pins are gaining more attention than others. This can help your business to improve and adjust their social strategies when using Pinterest.