OWNED MEDIA
CRM & MARKETING AUTOMATION
PAID MEDIA
DATA & ADVANCED ANALYTICSBoasting an expert content team and years of experience working in digital marketing, we create detailed, authoritative content for our customers to help them build trust online – that’s what content marketing is all about.
Our team is packed full of content specialists who understand how to plan, research, and then create the kind of high-quality content your customers will respond to.
ASSESS
Get to know you and understand your goals
STRATEGISE
Put together a strategy to boost your brand
DELIVER
Deliver the strategy, creating high-quality, engaging content
REFINE
Refine our approach based on data we've collected
Why Choose Active?
1. Unrivalled Content Experience
Established back in 2010, our methods have been evolving alongside developments in the digital world ever since. Thanks to our expertise, we can assure you that our content will resonate with both search engines and your intended audience.
2. In-House Content Team
Our in-house content team that will work directly with you to understand your brand, goals, and unique value proposition. This customised approach guarantees that every piece of content we create is tailored to you, and consistent with your organisation’s voice and objectives.
3. SEO Optimisation
Our content goes beyond being skillfully written; it’s also optimised for search engines. Our team will optimise your content for relevant keywords to ensure it garners the attention it deserves.
Don't Just Take Our Word for It
AJ Scutchings and Son
We extensively researched the industry competition to ensure we could position AJ Scutchings and Son competitively in their market. We then embarked on creating bespoke, optimised content for AJ Scutchings & Son, achieving rankings for their local areas and services which we have continuously held strong over the years. Year on year, we continue to strengthen and grow the ranking presence for AJ Scutchings and Son in Bedford and their surrounding areas.
Broadbents Solicitors
We developed a new, complex website architecture tailored to achieve local SEO results. Our internal linking network ensured that users could access information for services relevant to their location in an easily navigable way, whilst also allowing Google’s crawlers to access the full range of pages, services, and local silos that we developed. Between our local SEO strategy and our ongoing content marketing, we’ve achieved over 1 million impressions for Broadbents on Google.
Umbrella Security Services
Umbrella Security Services is a national, industry-leading security company. Operating out of their head office in Birmingham, they previously worked with an SEO company to improve their online profile but experienced poor results. Year on year the traffic to their website has grown. Over 60% of this is organic search traffic, demonstrating the success of our SEO strategy. We delivered prominence in local map listings for their services throughout Birmingham.
Our Content Marketing Packages
Personality is at the centre of everything we do. Throwing standard blog posts and generic social media updates at your audience isn’t going to make you stand out; you’d blend in seamlessly with your competitors and give people no reason to choose you. Successful content marketing is all about creating digital media that captures an audience’s attention while accurately representing whatever image it is you want your company to portray.
That’s why we take the time to get to know you and your company before deciding on a content marketing strategy. We make everything about you, and then share your message with your audience.
We get inside your customers’ heads and ask ourselves what they’re looking for. Then, we make sure you’re giving them exactly what they want. That includes the type of content they’ll respond to, along with the tone, length, frequency, timing, and a whole host of other factors.
Content Marketing FAQs
How do Active's content marketing packages work?
Strategic Planning. To design a content strategy that corresponds with your objectives, we begin by analysing your business, target audience, and goals.
Do we check the content with you?
That really depends on how you'd like to work with us. We normally just crack on, using our in-house team to create awesome content that we're sure you'll love. We can, however, run pieces by you if you're in a specialist field, or you want to take a look at the initial work we do just to be sure you're happy (we're sure you will be!).
Is our content optimised for SEO?
Absolutely! While we also provide tailored SEO packages, every piece of content is meticulously optimised to ensure it ranks high on search engine results, driving organic traffic to your website.
