The SEO Process
So what do we actually do?
Our processes are pretty straightforward. First and foremost, we get to know your business – ‘making it personal’ is at the heart of everything we do, so it’s important that we know exactly what you’re trying to achieve before we begin. Your business goals inform our approach, as we tailor everything to suit you and start with the end in mind. No two businesses are the same, so no two SEO strategies should be either.
Once we understand your business and its goals, we conduct in-depth keyword (search query) research and use that to inform our next steps. We also carry out detailed audits to assess the current state of your website, before making improvements from a technical perspective to accompany our content work.
We firmly believe that effective communication is the key to any successful relationship, so we’ll send you regular, detailed reports to show you how your campaign is progressing. We’ll also stay in touch with you every step of the way, and you can call our Northampton office any time to talk with your own dedicated account manager.
Google has a plethora of algorithms and over 200 ‘ranking’ factors that it uses to work out how to position websites. That’s why we’ve invested over £650K in research and development over the past two years. We have developed our own SEO technology and the team frequently attends global conferences, allowing our clients to stay ahead in this ever-changing digital world.
To find out more about how SEO could help you stand out, why not download our free white paper? To get in touch directly, call us on 01604 765 796 or fill out one of our online contact forms; we’ll come out and meet you as part of a no-obligation consultation, no matter where in the country you’re based!
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