Website Analytics

Getting the most out of your website

It used to be the case that having a killer website set you apart from your competition.

That simply isn’t true anymore.

Everyone’s got a great website. They all look modern, have a great user journey, and likely took a good level of investment to put together.

Now, it’s all about getting the most out of your website, and most businesses aren’t doing that. It’s about turning your website into a 24-7, automated salesperson. How can you do this? Through effective website analytics and data management, you can turn your digital operations into a hugely successful lead generator.

What gets analysed?

You name it. Through software such as Google Analytics and Search Console, we can understand exactly how your potential customers are using your site.

How many people visit it every day, and how does that compare with last year? How many pages do they visit, and which of your current pages are most popular? Are they simply clicking on and clicking off, and do we need to look at ways to keep them on your website for longer? What are people typing into Google to even find your website in the first place?

That’s really just scratching the surface, but you get the idea.

Marketing is never – or should never be – guesswork. With the right attention to detail, and the experience and understanding to interpret that detail and make informed decisions as a result, you can become extremely precise in your methodology.

Active Internet Marketing (UK)

That’s our expertise. We have been working for a combined time of well over thirty years in the world of digital marketing, and have seen everything – from the transformation of ‘sellable’ technology like computers and tablets to Google and its many algorithm changes.

In just the past two years, we have invested over £650K in research and development. That’s to ensure we remain at the very forefront of the digital marketing industry, and it’s worked. As a result, we are consistently able to offer our clients tailored solutions like no other business, and we have even become a fulfilment house for other agencies throughout the UK.

Give us a call on 01604 765 796 or fill out one of our online contact forms, and a member of our team will be in touch. We will then come out and meet you as part of a no-obligation consultation, no matter where in the UK you’re based.

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