It can be difficult to know what element to focus on when compiling a website for your business or client. There is a danger of falling into the trap of going content crazy, and filling the website with text. However, as humans we are very visual creatures, therefore it is important to get the right balance of visual and informative features to engage and convert your audience.
Studies tell us that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. Therefore, it is beneficial to link text and concepts to imagery, to ensure that your visitors are acknowledging and comprehending your company messages.
There are many ways in which photographs on your website can benefit your company. A professional and modern looking website can immediately build trust and guide visitors to take action. When it comes to copy, visitors rarely read a piece of content word for word. On the other hand, images stick with readers longer and are more likely to give you a greater return on your content investment.
The design of a website is significant because it affects how quickly visitors can find what they are looking for. If navigating the website is difficult or frustrating, you run the risk of the visitor leaving and finding a different website to do business with, resulting in a lost opportunity. A good design with plenty of high quality imagery will be easy to navigate, helping potential customers find what they needed taking you one step closer to making a sale or getting in touch.
Depending on your industry, it could be difficult for you to take engaging images to go on your website around the office. However, if you are a product based company, then your stockists may have a selection of images to offer you. Alternatively, you can turn to stock image websites. The majority require paid subscriptions, however we have two that we use frequently that offer professional images completely free.