Blog

01 March 2017
Published: By: Nicole Atkinson

Five Great Examples of Influencer Marketing Campaigns




Are you trying to decide whether influencer marketing campaigns are an option for your brand or company? In our previous blog post, ‘Influencer Marketing: What It Is and Why You Should Be Using It’, we detailed exactly why companies should be exploring the impact of social influencers and offered five positive advantages to employing influencer […]







20 December 2016
Published: By: Katie Yates

Influencer Marketing: What It Is and Why You Should Be Using It




What Is It? Influencer Marketing is a new, popular, and incredibly effective technique within the advertising and marketing sector. It includes inspiring your consumers through popular ‘influencers’ – those with large followings and audiences on platforms such as YouTube and Twitter – with brand endorsement suited to your particular product. Influencer marketing is commonly used […]







31 October 2016
Published: By: Nicole Atkinson

The Tricks and The Treats of Halloween Digital Marketing Campaigns




‘Where there is no imagination, there is no horror…’ Arthur Conan Doyle Before we all dust off our cat ears and shell out our pumpkins, let’s spend some time taking a look at the winners and losers of various Halloween digital marketing campaigns from the last few years. Halloween is responsible for the production of […]







14 October 2016
Published: By: Nicole Atkinson

How to Increase Your Website Conversion Rates




Whether you own an e-commerce site or not, your conversion rate is undeniably an integral aspect of your online profile. It can determine the success of your business and offer an honest look into how users are responding to the services on offer. But what is a website conversion rate? With regards to e-commerce sites, […]







28 September 2016
Published: By: Allie Simpson

What’s Your Story? How to Elevate Your Business through Brand Storytelling




Welcome to the world of brand storytelling. Once upon a time, storytelling was performed in front of a roaring fire; a captivated audience would be gathered around with eyes gazing upwards in eager anticipation, ready to drink in thrilling tales of heroes and monsters, imagining themselves as the championing force for the moral of the […]







23 September 2016
Published: By: Chloe Mayo

New Google Update Snuck in Like a … Well, Like a Possum Algorithm




At Active Internet Marketing (UK), we’re insatiably interested in all of the bizarre tweaks that Google regularly makes. We’ve spoken at length about Google going goth, speculated wildly about their ad button colour change, and waxed lyrical about all of the established Google algorithms, so you can only imagine our frenzied flapping when one of […]







21 September 2016
Published: By: Nicole Atkinson

Artificial Intelligence: How is it Used Within Digital Marketing?




“Some people worry that artificial intelligence will make us feel inferior. But then, anybody in his right mind should have an inferiority complex when he looks at a flower.” Alan Kay Driverless cars; digital assistants; robots that react to movies about robots on Youtube …it can no longer be denied that artificial intelligence is slowly […]







14 September 2016
Published: By: Chloe Mayo

Feelings over Functions: Why (and How) We Should Market to Emotions




When selling a product, the temptation is to, well, sell that product. We list USP’s (Unique Selling Points), we pay attention to features, we insightfully prattle about its functions. We’re missing the point. By focusing on features rather than focusing on how that product will directly benefit someone’s life, we are negating the very essence […]







07 September 2016
Published: By: Nicole Atkinson

Using Snapchat As A Digital Marketing Tool




In our role as digital marketers, we are always looking to get involved with the latest digital marketing tools in order to ensure that our work is ahead of the curve. In one of my earlier blog posts, where I look at the rise of visual content in social media, I started to consider how […]







30 August 2016
Published: By: Chloe Mayo

To AdBlock or Not To AdBlock: Does Advertising and Marketing Deserve Freedom of Speech?




In a some-may-say controversial move, the government have watered down their efforts to target childhood obesity, which includes a decision to backtrack on a junk-food advertising ban. This decision comes only weeks after Facebook began a move towards circumventing AdBlock and other such programmes, a move that will ensure that anyone and everyone will begin […]







24 August 2016
Published: By: Nicole Atkinson

Workshop Wednesday: A Guide to Knowing Your Audience Through Persona Creation




Here at Active Internet Marketing (UK), Workshop Wednesday is our chance to comprehensively explore and examine digital marketing techniques, old and new, that could be applied within our own practices to perfect the services we can offer to our customers. Our team of content marketers share the responsibility of running individual workshops, each in turn […]







15 August 2016
Published: By: Nicole Atkinson

How To Run An Effective Email Campaign




In a world where social media is considered the leading marketing platform to maximise customer engagement, email marketing is often overlooked by the industry. The phrase ‘email marketing’ is generally used as a term to describe sending an email message with the intention of increasing conversions or engaging customers in an element of your company. […]







09 August 2016
Published: By: Amy Honeywell

The ‘Toilet Paper’ Strategy and Other Stories – a Guide to Creating Controversial Content




As content creators, we are told day in day out to create ‘good, unique’ content to get our websites noticed. This phrase is often sprinkled amongst other terms such as ‘shareable’, ‘engaging’, and my personal favourite, ‘viral’. We are right to strive towards these goals, as ultimately we are looking to inform our readers and […]







01 August 2016
Published: By: Nicole Atkinson

5 Reasons Why You Should Have an Active Blog on Your Company Website




With the announcement that Yahoo’s latest earnings are falling due to its investment in the online platform Tumblr, the internet is once again pondering, ‘is the form of blogging really dying?’   Yahoo’s purchase of Tumblr back in 2013 is still considered the most expensive acquisition of all time, a seemingly great idea by the […]







25 July 2016
Published: By: Amy Honeywell

Back to Basics: Boosting Your Social Media Engagement Organically




We hear it over and over again in the digital marketing world that having an engaging and relevant social media presence is key to growing your online authority. This is something that we have written extensively about on our blog, discussing how to grow your Instagram, Twitter, and Facebook following. Now it is time to […]







21 July 2016
Published: By: Amy Honeywell

BREAKING NEWS: Split Testing Being Conducted on Facebook Business Page Layouts




You may have noticed when you logged onto your Facebook business page recently that it looked a little different. That’s because Facebook have decided to shake things up a bit and introduce a new layout. This has taken our office by storm, especially since Facebook themselves have said nothing on the matter, keeping schtum on […]







Published: By: Nicole Atkinson

How To Create A Successful Emoji-Focused Digital Campaign




In my last blog post, I considered the appeal of using the ‘live’ feature to showcase more visual content within social media platforms in order to enhance user experience. Visual content is one of the most effective resources a digital marketer can employ if they want to target a generation of millennials. I will be […]







18 July 2016
Published: By: Amy Honeywell

How to Use Local SEO to Increase Your Online Reach




If you read our blog post about Google’s algorithms, then you know that just about everything you do on your website is monitored and tracked, adding or taking away from your website’s online authority. Since the release of Google’s Pigeon algorithm in July 2014, the emphasis on local search engine optimisation has been growing, with […]







11 July 2016
Published: By: Chloe Mayo

SEO and Marketing Lessons to Learn from UEFA Euro 2016




Marketing, content writing, SEO, web design: it’s all about creating for people, about matching up with the culture of the moment, about starting a conversation between brand and potential customer. As a digital marketer, it’s easy to crawl in through the frame of the computer screen and deal entirely in the world of analytics and […]







29 June 2016
Published: By: Karishma Hira

Workshop Wednesday: How to Make Innovative Decisions Based on Data in Google Analytics




Thoroughly analysing data allows businesses to come up with better strategic decisions for clients and themselves alike. As a social media executive, I had the opportunity to carry out a great workshop for the content team here at Active Internet Marketing (UK). The workshop focused on understanding how certain factors and influences can affect the […]







27 June 2016
Published: By: Nicole Atkinson

Going Live: The Rise Of Visual Content Within Social Media




Social media forms such as Facebook and Twitter are completely ingrained into our society. When done correctly, social media is responsive to the needs of its users. We are constantly demanding more, wanting easier navigation, better content, and instant access to the world around us. I’ll be honest, I’ve checked my phone around 36 times […]







23 June 2016
Published: By: Amy Honeywell

Virtual Reality: Does It Have a Place in the Marketing World?




Digital marketing is a world that is constantly evolving. The more we experiment the more doors open to us, leading to innovative and extraordinary campaigns and results. For the past few years virtual reality has been on the horizon, with many larger companies dipping their toes into the prospect of virtual reality marketing. This novel […]







20 June 2016
Published: By: Chloe Mayo

Another New Favourite Colour: ‘Google Adverts’ Badge Has Gone Green




My seemingly unending curiosity for Google’s minute changes has once again been piqued. I’m largely confident that my long-suffering colleagues are now getting a sore head from my constant bleating about colour changes, thicker lines, and auto-complete scandals; and so I’ve done what any conscientious person would do: I’ve stopped bothering them and have decided […]







08 June 2016
Published: By: Chloe Mayo

Workshop Wednesday: How to Use Sentence Structure to Get the Most out of Your Writing




For our last Workshop Wednesday our Digital Marketing Team Leader presented a detailed overview of how to both understand and reflect the tone of a business in your writing. Nothing is more important for content and copywriters, nor for social media marketers, or really for just about anyone writing for SEO (Search Engine Optimisation). It […]







25 May 2016
Published: By: Amy Honeywell

Workshop Wednesday: How to Fully Understand the Tone of a Business, and How to Reflect That in Your Writing.




Here at Active Internet Marketing, we understand that learning doesn’t just take place behind a computer screen. That is why we have made it our prerogative to make sure that we are talking about digital marketing, and all that it entails, on a regular basis. Everybody has different strengths and perspectives to offer the team, […]







23 May 2016
Published: By: Karishma Hira

Why Are Podcasts Becoming Prevalent in Businesses?




“Learning never exhausts the mind” – Leonardo da Vinci. This incredible quote can inspire many businesses to embrace change and learn new ways to market their brand, in addition to using video and written content. More businesses can adopt a selection of marketing tactics by exploring new opportunities in the digital world. The question that […]







19 May 2016
Published: By: Chloe Mayo

But Why Has Google Gone Goth, and What Is A/B Testing, Anyway?




Google has done it again. Another change has been rolled out, although admittedly this one has only been implemented for some users, and everyone is panicking. For once, though, it’s not just us digital marketers that are metaphorically taking to the streets with placards, screaming: ‘Why would you change? We thought we knew you!’ This […]







13 May 2016
Published: By: Amy Honeywell

A Guide to Google Algorithms and What They Mean for SEOs




As digital marketers, we all like to say that our way is the right way: that if you want your company to become a household name and to have your website ranking alongside the frontrunners in your industry, then we hold the key. The truth is, despite our varying campaigns and SEO techniques, we are […]







10 May 2016
Published: By: Karishma Hira

5 Ways Digital Marketing Improves Customer Service




It is now more important than ever to divert a lot of focus and attention on building and improving customer service. In the digital marketing world, it is significant to make sure that your customers can find the necessary help during their online experience with your website. Digital marketing does not necessarily focus on selling […]







29 April 2016
Published: By: Chloe Mayo

How Becoming a Mastermind in Psychology Can Help You Control – Sorry, Convert – Potential Customers: Nathalie Nahai on Marketing Psychology




This blog post on psychology in marketing marks the last blog post I’ll be doing on my 3 favourite talks at Brighton SEO this April. To garner some context, read the first one here. The other two talks can be found here and here. Nathalie Nahai Creating Persuasive Content It was no surprise that the […]







Published: By: Chloe Mayo

My Take on Why Humour Is Totally Easy and Not Even Risky: Natalie Jones Tells Us How to Connect with the Fellow Kids




  Natalie Jones of WooRank Inbound Comedy: Stand out by making your audience laugh   I won’t try to be humorous in this blog post, as I’ll only be setting myself up for criticism along the lines of: ‘Did you even understand the talk?’. Yes, I maybe did, but I’m squirrelling away all of my […]







28 April 2016
Published: By: Chloe Mayo

‘I Know You’re SEO’s at an SEO Conference but Please Stop Caring About SEO’: Greg Gifford on Local SEO Marketing




For the context afforded by having read the first blog post in this series, click here. Also, here is the third article in the series. Greg Gifford of DealerOn Marketing to Local Customers Takes More Than Local SEO Greg Gifford’s talk on local SEO (Search Engine Optimisation) marketing was a useful one, because he kept […]







27 April 2016
Published: By: Chloe Mayo

Why Ignorance Doesn’t Have to be Frightening: My First Time at Brighton SEO




“The only true wisdom is in knowing you know nothing.” – Socrates Within the SEO world, I am a veritable newbie. Having entered into this industry like a newborn babe, wide-eyed and blinking and utterly confused, I was just about starting to feel like I was getting a grasp on exactly what’s going on in […]







15 April 2016
Published: By: Chloe Mayo

How PPC and SEO Can Work in Harmony for Your Business




PPC (Pay Per Click) and SEO (Search Engine Optimisation) are often placed at odds with each other. They are seen as two separate ways to generate leads to your website. However, they can actually work well together when used correctly. When there is a unity between PPC and SEO, statistics show a much higher result […]







13 April 2016
Published: By: Amy Honeywell

The Introduction of Instagram’s New Algorithm: The End of the Eternal Scroll?




The Introduction of Instagram’s New Algorithm: The End of the Eternal Scroll? Instagram Announced last month that it would be slowly introducing a new algorithm into the workings of our beloved Instagram. The initial concept of Instagram was to provide a place for people to share images to their followers freely, without comparison between users […]







11 April 2016
Published: By: Amy Honeywell

What are Schemas?




What are Schemas? Schemas have been utilised by website developers for years now, and for a very good reason. Through collaborating with major industry leaders such as Google, Microsoft, Yahoo, Bing and Yandex, one of the main providers of schema information, Schema.org, focuses on defining the item types and properties of a website that are […]







06 April 2016
Published: By: Amy Honeywell

The Importance of Citation Consistency Online




As digital marketers, we spend more time than we would like to admit ensuring that all of the information regarding our clients online is 100% correct. However, this is for a very good reason, and the outcome can often be the difference between sitting on the mid pages of search engine results and climbing all […]







04 April 2016
Published: By: Chloe Mayo

What are Google’s ‘Your Money or Your Life’ Pages, and What do They Mean for You?




What are Google’s ‘Your Money or Your Life’ Pages, and What do They Mean for You? In Google’s ongoing quest to make internet search results useful, relevant and of a high quality, they have developed a ‘Your Money or Your Life’ strategy of analytics. Now, content is analysed with an eye for quality. However, with […]







30 March 2016
Published: By: Karishma Hira

5 Ways to Keep up with Industry Trends




5 Ways to Keep Up on Industry Trends It can be challenging to keep up with the latest industry trends in the fast paced world of digital marketing. With constant advancements in technology, it means that customer’s needs and expectations also quickly change. This can affect a business’s implemented strategies and campaigns. To prevent the […]







29 March 2016
Published: By: Karishma Hira

How to Create a Successful Social Media Strategy




Creating a social media strategy can be overwhelming for small-medium sized businesses. Which social media platforms should you use? How do you carry out engagement with users? When and how often should you be posting on social media? These are all questions that can seem quite confusing. By simply having a strategic plan in place, […]







26 March 2016
Published: By: Chloe Mayo

Marketing as History: When Advertising Creates Its Own Culture




Looking back at old adverts is always an interesting sojourn into the past. Advertising, posters, and newspaper clippings inform historians greatly on the cultural norms and societal traits of times gone by. The poster above – ‘You mean a woman can open it?’ – tells us plenty about the views of the era. People were […]







24 March 2016
Published: By: Chloe Mayo

How Vloggers Are Changing the Face of Advertising – And Why it’s A Good Thing




Video bloggers, or ‘vloggers’, are a relatively new trend in advertising and marketing, and people are nervous. We can see why. This is a young person’s game, and the people in charge – the kids sitting in front of the camera, are not playing by ‘business’ rules as we’ve established them. No, they’re playing by […]







23 March 2016
Published: By: Amy Honeywell

Top Tips for a Better Work Environment




Working in a creative industry means that we need to keep our employees stimulated within our office. A successful company relies on happy employees, which is why we invest a lot of resources into making sure that whilst at work, our colleagues know that they are one of our top priorities. It can be difficult […]







21 March 2016
Published: By: Karishma Hira

How to Build Customer Loyalty in Digital Marketing




Customer loyalty can play a fundamental role in any given business, where it allows you to build a stronger brand and provide a higher value in the future. Understanding your customers and their needs is the key to engage in better human interaction. Building loyalty amongst customers may take time and effort, however it can […]







18 March 2016
Published: By: Karishma Hira

How to Drive Traffic to Your Website




It is every marketer’s dream to drive online traffic to their website, and it can sometimes be quite challenging to achieve this on a regular basis. That’s why we are here to help you discover numerous ways on how you can drive online traffic to your website by following these simple tactics:   Utilise Paid […]







16 March 2016
Published: By: Amy Honeywell

The Immediate Benefits of a Mobile Website




As marketers, we know the huge benefits of getting clients to swap from their current website to a responsive design. The longterm enhancements are bound to make a positive difference to your clients online business; however it can be difficult to show any immediate changes to help persuade clients to make the jump. We have […]







14 March 2016
Published: By: Chloe Mayo

Top 3 Marketing Myths & Why They’re Wrong




Even within the industry, there are many misconceptions floating around about what marketing does and even what it is. When contemplating marketing your business, it is important that you thoroughly research and understand exactly what marketing entails and what it can do for you. What you most need to avoid is falling prey to some […]







11 March 2016
Published: By: Amy Honeywell

The Benefits of Understanding basic Code in a Digital World




As technology continues to develop, we are able to offer our clients more and more flexibility and scope when it comes to developing marketing campaigns. We are open to new and changing digital marketing channels, but do we truly understand what is running in the background to make our ideas come to life? Code is […]







09 March 2016
Published: By: Amy Honeywell

5 Ways to Make Your Content Great




We all want our content to be great. Whether you are looking to engage your online community or send the internet into a frenzy with your own viral content, there is a lot to be said for looking outside of the box when it comes down to creating epic content. We have put together 5 […]







07 March 2016
Published: By: Amy Honeywell

5 Tips for Dealing with Difficult Situations




Throughout our careers, we will all be faced with difficult situations at some point or another. Whether you have to deal with poor individual or group performance, improve an organisation deemed to be failing, handle staff or resource shortages, or adverse media coverage; any situation can be uncomfortable and handling it effectively can be difficult. […]







02 March 2016
Published: By: Amy Honeywell

Why Your Website Needs Images




It can be difficult to know what element to focus on when compiling a website for your business or client. There is a danger of falling into the trap of going content crazy, and filling the website with text. However, as humans we are very visual creatures, therefore it is important to get the right […]







29 February 2016
Published: By: Amy Honeywell

5 Social Media Platforms That You Didn’t Know Existed




It can be hard to get ahead in social media marketing, with even the most ambivalent technophobes understanding the ins and outs of Facebook and Twitter. Despite the market being almost completely devoted to the top dogs in social media, there are a few new platforms that are emerging to claim their spot in the […]







25 February 2016
Published: By: Amy Honeywell

The Importance of Online Reviews




For the past 4 years, BrightLocal have been running surveys to help digital marketers understand the importance of online reviews, and the change in their audiences approach to them. The key findings speak volumes, with 88% of those surveyed saying that they read reviews to determine the quality of a local business. With only 12% […]







24 February 2016
Published: By: Karishma Hira

6 Recommended Books for Digital Marketers




Books are known for their in-depth knowledge, filling our minds with new information and perspectives that you may not have discovered before. It gives you the opportunity to think open-minded, creatively and allows you to deal with challenges better. As digital marketers, it is important for us to expand our knowledge, and this is why […]







22 February 2016
Published: By: Karishma Hira

10 Tips on Managing Social Media Complaints




Engaging with users online can help build your business’s brand, because it allows your trust and loyalty to come through. However, this is not always the case when out of the blue, a negative comment is thrown onto your social media pages. A face-to-face response is more effective, since you can use your body language […]







19 February 2016
Published: By: Amy Honeywell

How to Outreach Effectively




Being able to outreach to bloggers and other internet presences effectively is a really important skill to have. Many companies use bloggers and third party websites to promote their products and services through adverts, guest posts and sponsored posts. However, bloggers are festooned with requests on a daily basis, so it is important to reach […]







18 February 2016
Published: By: Amy Honeywell

How to use Images Effectively on Your Website




Images can deliver a powerful message in any media, reinforcing content and copy as well as helping to keep your website users engaged. They are also a great way to boost your websites SEO and encourage website shares on social media. The phrase ‘a picture paints a thousand words’ is undeniably overused, however it does […]







16 February 2016
Published: By: Karishma Hira

Why Responsive Web Design is Important




Having a responsive web design for your website is more important than ever in today’s era, with users constantly accessing websites on their smartphones and tablets. A responsive web design allows a website to be viewed effectively from any device on high functionality, by adjusting to the size of the screen it’s being viewed on. […]







11 February 2016
Published: By: Amy Honeywell

How to Grow Your Small-Business Facebook Following




We have all heard the benefits of social media marketing, leading the majority of businesses to create their own Facebook pages and Twitter accounts. The difficulty isn’t in having a presence, but growing it and appealing to your desired audience. We all want to have thousands of followers, so we have put together our top […]







09 February 2016
Published: By: Karishma Hira

Why Market Research is Important For Your Business




Market research creates reliability and greater precision for businesses that wish to understand their customer needs. Market research allows your business to find out relevant information on its product and service, demographic, competitors, and current trends. We have created a useful guide to help you recognise why market research is important for your business.   […]







08 February 2016
Published: By: Amy Honeywell

What is the Difference between Content and Copy?




The terms content writer and copywriter are thrown around, often referring to the same thing; a writer. However, despite this misunderstanding, a content writer and a copywriter both play very different roles in the marketing world. It is not always easy to distinguish between the two, and some people have differing opinions of what classes […]







05 February 2016
Published: By: Amy Honeywell

How to run a Business Event




The key to engaging your customers doesn’t just lie online. It is important to keep your audience engaged by running events that can help to educate your audience in what you are truly passionate about. There is a lot to be said for hosting and event to keep your clients and potential clients interested in […]







04 February 2016
Published: By: Amy Honeywell

The Benefits of being Google Analytics and Adwords Certified




Google offer a wide range of free certifications that prove to customers and potential employers that you are trained to Google’s high standards in using their top of the range softwares. Not only this, but it means that you can reap the full benefits of Google’s useful and detailed products. In this blog post, we […]







Published: By: Karishma Hira

The Magic of Brand Storytelling




The power of storytelling is now being used in small and big businesses as a way to promote their business. It is a way to engage with customers in a new, fun and vibrant way. With the enormous growth in social media and content marketing, telling stories has been part of a strong strategic priority […]







02 February 2016
Published: By: Karishma Hira

8 Tips for Effective Email Marketing




Email marketing can be used for promotional or informative messages that are directly sent to subscribed customers. These messages can be in the form of press releases, surveys, competitions, or sales and promotions. It has stated that over 54% of marketers rate email marketing as the most effective type of digital marketing and is the […]







28 January 2016
Published: By: Karishma Hira

9 Effective Tips to Use YouTube For Your Business




YouTube is one of the fastest growing online marketing platform in today’s era on a global scale, with around 4,250,000,000 of videos being viewed daily. More than 1 billion individual users visit YouTube each month, with 100 hours of video being uploaded to YouTube every minute. Your business can create effective watchable content to attract […]







26 January 2016
Published: By: Karishma Hira

Vine For Your Business: 6 Ways to Stand Out




Vine is a free mobile app that allows users to create and share a video that only last for 6 seconds. You maybe questioning how a 6 second video can help create success to your business, and this is what we are about to explain. So why does Vine work for your business? Videos will […]







22 January 2016
Published: By: Amy Honeywell

Google Panda is now part of Google’s core ranking signals




Google Panda was launched at the beginning of 2011 and is one of Google’s most significant spam-fighting algorithms to date. It has been recently found that Google Panda is now part of Google’s core ranking algorithm, however it is unclear as to when this development took place. Google Panda was introduced to lower the rank […]







Published: By: Karishma Hira

5 Benefits of Advertising on Facebook




Facebook is known to be one of the most popular social networking site that has over 1 billion users. Your business doesn’t need to spend thousands of money on a print campaign when Facebook already allows you to advertise on a low budget. Facebook advertising to reach their potential customers in a quick and effective […]







Published: By: Amy Honeywell

Why People Shop Online and how to Utilise Their Retail Habits




Last year’s Black Friday weekend was proof that the majority of shoppers are turning to the internet in search of the best offers and deals on products and services. A record breaking £1.1bn was spent online on Black Friday alone, with the crowds of 2014’s sales heading to their laptops to find the best deals […]







11 January 2016
Published: By: Karishma Hira

7 Pinterest Tips and Tricks for Businesses




Pinterest is one of the fastest-growing social networking platforms that allows users to visually share and ‘pin’ new and exciting images and videos from other users. It is a great opportunity for business marketers who want to market their products or services, by creating attention-grabbing visuals that drive website traffic to drive sales and create […]







07 January 2016
Published: By: Karishma Hira

Do’s and Don’ts For Instagram




It can be quite tricky figuring out how to make the most of your business on Instagram. It can be daunting and confusing as to whether or not you are doing it right or wrong. This is why we have come up with a wonderful bundle of do’s and don’ts when using social media for […]







05 January 2016
Published: By: Amy Honeywell

Give Your Social Media a Boost for 2016




January is full of new resolutions and the opportunity to make positive changes to your business before getting snowed under as work returns to normal. Why not harness this enthusiasm for change and improvement and channel it into your social media platforms? We have put together a guide to help you make proactive changes to […]







04 January 2016
Published: By: Amy Honeywell

The Benefits of Having a Mobile App for your Business




It is hard to get away from the feeling that apps are only for big name brands, like ecommerce giants Amazon. However this is not the case. More and more small businesses are following the mobile trend, as it becomes clear that purely having a mobile friendly site does not constitute an effective mobile strategy. […]







30 December 2015
Published: By: Karishma Hira

4 Tips For A Successful LinkedIn Profile For Your Company




LinkedIn may not be the most popular social media platform in the digital world, however it is definitely the most effective platform for building brand recognition and acts as a successful professional networking tool. It is great for content distribution, product launches and keeping up-to-date with your industry. You can even follow inspiring business entrepreneurs […]







26 December 2015
Published: By: Amy Honeywell

5 Tips for Project Management




Behind every great project, there is a greater project manager. Keeping projects on track is a big challenge, and if you don’t set realistic expectations from the start – with senior management, the client or the team – and don’t have a strategy in place, deadlines can suffer. So how can project managers ensure that […]







24 December 2015
Published: By: Amy Honeywell

From Basic Measurement to Analytics-Powered Solutions: Your Online Journey




Today, the majority of website and app owners are collecting data from their visitors, which they then use to improve their online campaigns and strategies. However, there seems to be a huge difference between some companies, with many relying on the most basic information to guide their online marketing decisions. When we first start out […]







21 December 2015
Published: By: Amy Honeywell

The Facts of Image Optimisation




The world is moving more and more towards mobile usage over desktop searches. This has increased the benefits of including images in search engine results, as they are more more easily seen and are more clickable than traditional organic listings. Therefore it is important to recap a few top tips for optimising your online images […]







17 December 2015
Published: By: Karishma Hira

Why Email Marketing Is Important




Recent research has shown that email marketing is recognised as being one of the most powerful and effective channel in comparison to other channels within the digital marketing industry. It has been said that 2.5 billion people are email users and this is to increase to 2.8 billion in the next two years. It gives […]







16 December 2015
Published: By: Chloe Mayo

10 Mistakes to Avoid on Social Media




There is no denying that social media is an extremely powerful marketing tool. It is a great way to share relevant information about your business’s products or services; it can provide excellent customer service whilst also engaging with your audience in an exciting manner. However, if it is used in the wrong way then it […]







14 December 2015
Published: By: Amy Honeywell

The Digital Marketing Trends That Will Take Over 2016




Each year, new hardware, software, companies and user preferences cause a host of changes that either get adopted or ignored by the business world. Those of us who get on board earlier tend to have an advantage over those who didn’t, which is a great way to get ahead of the game in the new […]







09 December 2015
Published: By: Amy Honeywell

How to use Periscope for your Business




Periscope is a more personal way to connect with your customers. The Twitter-owned live-streaming iOS and Android app lets anyone broadcast video for free, making it an easy, fast and affordable way to communicate with your customers in real time. Launched in March 2015, Periscope quickly catapulted into the most popular live streaming app available, […]







07 December 2015
Published: By: Amy Honeywell

Steps to Improving your Domain Authority




There are many elements that make up a successful, ranking website. Having a high domain authority is something that online businesses strive for, as it brings with it top search engine ranking and strong traffic. However, there are many elements that need to come together in order to reach these high authorities. Ensure that all […]







02 December 2015
Published: By: Amy Honeywell

The Winners of the 2015 Webby Awards




As the deadline for the 20th Annual Webby Awards approaches, we thought it would be fun to have a look over some of the winners from this years competition to give inspiration to anyone who is considering entering for the 2016 awards. Jerome Jarre: Jerome won the Special Achievement award, for his remarkable use of […]







Published: By: Chloe Mayo

6 Ways your Business Should be Using Snapchat




Snapchat is the fastest growing social network and it boasts over 100 million daily active users. Despite it’s large following businesses are continuing to neglect it as an important part of their social media marketing, with many favouring Facebook and Twitter as their preferred platforms. If you choose to market your business on Snapchat then […]







30 November 2015
Published: By: Amy Honeywell

How to Create a Viral Marketing Campaign




Marketers have many goals and dreams, but creating a campaign that “goes viral” is the epitome of success for many aspiring marketers. It is almost impossible to predict whether a campaign will go viral or not, however there are notable similarities between successful campaigns that are worth paying attention to.   We have selected 4 […]







25 November 2015
Published: By: Karishma Hira

The Secrets to a Successful Instagram Strategy




  In today’s modern era, seflies and food photos and videos are great, however it is not enough to form a successful Instagram platform in the long-term. Marketers have the world in their hands to be wildly imaginative and creative with the power of visuals. So you must be curious to know why creating an […]







23 November 2015
Published: By: Amy Honeywell

The Importance of Blogger Outreach




The benefits of working with established bloggers are often questioned, however, what they offer is the old fashioned service of word-of-mouth marketing. Bloggers are influencers, and they will tell others about your product or service. Outreach allows you to utilise these influencers’ reach and communities to get the right niche of people talking about your […]







20 November 2015
Published: By: Amy Honeywell

Digital and Offline Marketing are Merging




Gartner released a survey yesterday that revealed digital marketing is now mainstream. 98% of marketers say online and offline marketing are merging, redefining and taking down the walls that have contained these two industries so far. The survey also found that marketing budgets increased by 10% in 2015, with 61% of respondents saying they expect […]







19 November 2015
Published: By: Amy Honeywell

3 Ways to Start a Conversation on Twitter




Twitter is an incredible tool right at our fingertips. It offers us the chance to broadcast our opinions, visions and queries to a community of hundreds of millions of Twitter users. With over 300 million monthly users, our voices can reach all four corners of the world, allowing us to converse and expand our ideas […]







18 November 2015
Published: By: Chloe Mayo

7 Reasons Your Business Should Be Using Vine




The popularity belonging to the mobile app Vine comes as no surprise as visual content performs extremely well on social media. The app enables users to create six-second videos that can be shared across social networking sites. Vine allows businesses to create powerful messages about their brand as well as conveying information about their products […]







16 November 2015
Published: By: Amy Honeywell

Do Photos Generate More Social Media Engagement?




Everybody wants to increase the level of engagement that they achieve on social media. The tricky part isn’t working out how often to post, but what format your posts should take on. New research confirms that photos could be the answer we have all been looking for when it comes to increasing engagement on Facebook […]







12 November 2015
Published: By: Karishma Hira

5 Reasons Why Hashtags Are Effective On Social Media




  5 Reasons Why Hashtags Are Effective On Social Media   So what is this glorious word of hashtagging all about? A hashtag is a word or a phrase that is used to categorise particular topics. Hashtagging is seen as one of the most powerful tools to use in today’s world of social media, and […]







09 November 2015
Published: By: Amy Honeywell

3 Tips When Using Pinterest for Your Business




Pinterest, it seems to be in the world of the unknown for a lot of us. However, it is time to step it up and get to know this increasingly popular social media platform, as it is one of the fastest growing social media platforms of 2015. Pinterest represents a massive opportunity for both consumer-focused […]







13 October 2015
Published: By: Karishma Hira

How To Improve Your Facebook Business Page




It can sometimes be challenging to maintain or, understand why your Facebook business page is not increasingly growing as you would of hoped. This is why; we have provided some great notable information on how your business can improve their Facebook business page to increase performance. Include All Basic and Relevant Information It is significant […]







12 October 2015
Published: By: Chloe Mayo

5 Ways Twitter Can Improve Your Business




Twitter is a Social Media site used by millions and it has become increasingly evident that it can benefit businesses in numerous ways. It is a tool that can be used to monitor trends, find opportunities for growth, and create advocates for your brand. Here are five ways that Twitter can improve your business. 1. […]







06 October 2015
Published: By: Amy Honeywell

3 Reasons to Monitor your Google Rankings




Monitoring your Google rankings is an extremely important aspect of SEO, as it allows you to work out which of your SEO tactics are benefitting your company, and what you need to improve on. Keyword monitoring is the best method to track which online marketing strategies work, by measuring the successes of your link building, […]







15 September 2015
Published: By: Amy Honeywell

How to use Google Analytics




How to use Google Analytics   Google Analytics makes it easier for anyone managing a site to track and analyse their traffic data. This free, powerful tool is a great way of working out which keywords resonate with visitors and what design elements turn people away. Google Analytics uses a small piece of Javascript coding […]







09 September 2015
Published: By: Amy Honeywell

The Benefits of Pay-Per-Click Marketing




What is PPC Marketing? PPC, or pay-per-click advertising is a way of buying visits to your site rather than earning your view organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for advertisement placement in search engines sponsored links when someone searches a related keyword.Every time […]







27 August 2015
Published: By: Amy Honeywell

How to Increase your Engagement on Instagram




With over 200 million users and up to 40% more user engagement that Facebook and Twitter, it has never been more essential to get to grips with Instagram. Thanks to it’s visual aspect, it is much easier to draw your audience in and reach out to new followers. It doesn’t take much to improve your […]







20 August 2015
Published: By: Amy Honeywell

How to Gain Twitter Followers Organically




We’ve heard it time and time again that having an active Twitter profile will bring your website more traffic. This makes sense, but in order to do it to a scale that makes an obvious difference to your company, you must have hundreds if not thousands of followers. Gaining these followers organically is a must, […]







13 August 2015
Published: By: Amy Honeywell

How can a Facebook Page Benefit your Business




Facebook pages can be difficult to nurture and grow into a platform that gives back as much as you put in. It can be easy to overlook Facebook in favour of Twitter and Instagram, which tend to reap followers quickly; however if used correctly Facebook could really benefit your business. Firstly, it is a low […]







23 July 2015
Published: By: Amy Honeywell

Why you can’t afford to ignore Google Plus any longer




So many of us have been sneakily avoiding the little red G that has been haunting the internet for the past few years. Google Plus is Google’s answer to Facebook and LinkedIn, an awesome combination of social and professional interactions all in one place. If you still haven’t taken the plunge, here is a list […]







21 July 2015
Published: By: Amy Honeywell

Does Cold Calling Still Have a Place in the Marketing World?




Digital marketing is just one member of the extensive and varied marketing family, alongside print marketing and telephone marketing to name a few. It’s tough to work out which method to use, or which combination will reach your audience. A question that we have seen all over social media so far this week is whether […]







16 July 2015
Published: By: Amy Honeywell

How your website could be killing your conversion




We are a digital marketing company, so it is our job to improve our client’s online conversion. Obviously, having a team of digital marketing experts improving your website is a way to increase conversion, but there are steps that everyone can put in place themselves before seeking professional involvement. You can read more about this […]







14 July 2015
Published: By: Amy Honeywell

Use Social Media to Promote your Blog




We find ourselves talking about this a lot here at Active, and it’s common knowledge that once you’ve published a new blog post you stick the link in a tweet, Facebook post and on whichever other social media platforms you use. However, it’s very easy to make that first step, but very difficult to get […]







01 July 2015
Published: By: Amy Honeywell

We are Recruiting!




Here at Active, we believe our team of talented web developers, writers and video editors are the key to our success. Our unique ethos is to “make it personal”, with just five clients to every member of staff, ensuring that each of our customers receive the incredible service they deserve. Through the use of web […]







25 June 2015
Published: By: Amy Honeywell

5 Video Blog Ideas for the Uninspired




It’s very easy for us to tell you that video blogging, or vlogging, will give you a massive SEO boost. That’s all well and good, but what do you actually put in a vlog? How do you make it engaging? We spend a large amount of our time storyboarding, filming and editing videos for our […]







23 June 2015
Published: By: Amy Honeywell

5 Key Areas of SEO Practice for Beginners




Content When it comes to creating compelling content, it is important to remember that it plays two roles; providing information and increasing the pages search-ability. By researching popular keywords and phrases that could be used in your content, and writing about relevant, trending topics, you put yourself in a much better position to be found […]







16 June 2015
Published: By: Amy Honeywell

5 of the Best FREE WordPress Plugins




Here at Active Internet Marketing, we are constantly testing new plugins to optimise our WordPress websites. Our web team have tried hundreds of free plugins, and have managed to narrow their favourites down to the top 5. WordPress SEO by Yoast Yoast is every bloggers dream come true. It takes you through inserting meta data […]







08 May 2015
Published: By: Amy Honeywell

Northampton College Presentation – Adam Prosser April 2015




Recently our Managing Director, Adam Prosser, presented at Northampton College in an effort to raise awareness with the students about potential careers in Digital Marketing. The presentation covered potential earnings the industry can offer and how these compare to the average earnings in other career paths that the students may be considering. He then went […]







Published: By: Amy Honeywell

How to Create Good Content for SEO




Creating content is easy. There, we said it. Anyone can ‘compile research’ via a trusty 5 minute Google search only to regurgitate the same information into one neat little article for your blog or newsfeed. The only problem is no one’s going to read it! Creating good content – the kind of content that doesn’t […]







24 April 2015
Published: By: Becky Dudley

How Viral Video Can Help Your Business.




It’s no secret that nowadays having a video on your website is a crucial part of building your SEO presence, it helps your rankings, your conversion rates, and can help your social presence. So what’s the next step? You’ve added a video to your homepage explaining who you are and what you do, you’ve even […]







22 April 2015
Published: By: Amy Honeywell

WordPress Plugin Vulnerability




According to WordPress security guru’s Sucuri, multiple WordPress plugins have been found to be vulnerable to Cross-site Scripting (XSS) due to the misuse of the add_query_arg() and remove_query_arg() functions. The have released a list of the initial plugins that have been found to be affected, which can be viewed below. Jetpack WordPress SEO Google Analytics by […]







10 April 2015
Published: By: Amy Honeywell

Responsive Web Design & Mobilegeddon




  What is Responsive Web Design (RWD)? Responsive Web Design, sometimes abbreviated to RWD is a way of designing a website to work across multiple resolutions to provide the best viewing experience for the user. The aim of responsive website design is to minimize the amount of scrolling, manual resizing and zooming the site requires […]







31 March 2015
Published: By: Amy Honeywell

WooCommerce Vs. Magento




It’s very likely that whoever has decided to start their own e-commerce store has come across the two most popular e-commerce CMS platforms, WooCommerce and Magneto (and rightly so too). As it stands, they are the two leaders of the e-commerce bunch, ranking in at the top two market share holders amongst every store online. […]







26 November 2014
Published: By: Amy Honeywell

The Importance of User Experience When Creating a Website




You’d be surprised by how often we come across websites that look great…







24 November 2014
Published: By: Amy Honeywell

Google Introduces Mobile-Friendly Tags




As many of you may have seen, Google has just started to roll out…







20 November 2014
Published: By: Amy Honeywell

Successful Seasonal Marketing Campaigns of 2014




With summer not so far behind us, we often see the supermarket…







18 November 2014
Published: By: Amy Honeywell

How To Make The Most Of Pinterest




Of the vast majority of Social Networks used in Social Media…







10 November 2014
Published: By: Amy Honeywell

What we learned from the Content Marketing Show – November 2014




On Wednesday we were fortunate enough to attend the Content Marketing Show…







30 October 2014
Published: By: Amy Honeywell

The (Useful) Novelty of Web Video




Corporate web videos have become more and more of a thing…







23 October 2014
Published: By: Amy Honeywell

How Do You Rate Your Calls to Action?




It’s well known that Calls To Action (CTAs) are needed in Pay-Per-Click…







22 October 2014
Published: By: Amy Honeywell

CAPTCHA Images And Your Conversion Rate




As we’ve just released our about our Conversion Rate Optimisation services…







21 October 2014
Published: By: Amy Honeywell

Active Internet Marketing (UK) – CRO Video




Active Internet Marketing proudly present our Conversion Rate Optimisation video…







20 October 2014
Published: By: Amy Honeywell

5 Tips on Writing Successful LinkedIn Articles




If like me, you are an avid user of LinkedIn, I’m sure you’ll have noticed a change…







17 October 2014
Published: By: Amy Honeywell

Twitter Analytics




As some companies may know, Twitter Analytics was only available to advertisers…







16 October 2014
Published: By: Amy Honeywell

Lessons To Take From A Brand With Amazing Social Media Success!




It’s really not rocket science. As I said in a previous blog post, Twitter is…







15 October 2014
Published: By: Amy Honeywell

How Can Conversion Rate Optimisation Help You?




One of the newest pieces of technology to penetrate the UK Market, Conversion…







09 October 2014
Published: By: Dan Barrett

Effective Email Marketing: A Slight Seasonal Taste




Email Marketing is one of the most undervalued tools in the Marketer’s arsenal. Effective…







08 October 2014
Published: By: Dan Barrett

Does Duplicate Content affect your search ranking?




It goes without saying that you have to create unique and genuine content for your…







07 October 2014
Published: By: Dan Barrett

Why You Need Social Media Management Tools In Your Business




Social Media is obviously a big part of any serious business, wanting to establish…







24 September 2014
Published: By: Dan Barrett

Should I Use Twitter As Part of My Social Media Strategy?




One word: Absolutely! Twitter is such an invaluable tool to plunge you in at the deep…







23 September 2014
Published: By: Dan Barrett

Local Listing Optimisation: What is it?




Local Listing Optimisation is often referred to in “Local SEO” but what does it actually…







22 September 2014
Published: By: Dan Barrett

Onsite SEO / Technical SEO




SEO (Search Engine Optimisation) covers a number of factors that affect the ranking of a page. Within…







19 September 2014
Published: By: Dan Barrett

The Importance of External Links in SEO and Ranking




External links are pretty self-explanatory. Essentially, an external link is a link that either points someone…







17 September 2014
Published: By: Dan Barrett

What is Content Marketing?




The field of content marketing is fast growing, and ever evolving. By reading the definition of what…







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