Business Networking is a known activity to many, but the amount you attend, your approach to them, and how you perform, can make all the difference to your takeaways. At Active Internet Marketing, we are here to help you take knowledge from this blog to your next events, therefore providing you with the best chance of business takeaways. If you are already looking for networking opportunities, with us, we host Lunch & Learns in Stamford, welcoming everyone from any industry! Check out our events page today.
What Exactly Is Business Networking?
Business networking is the process of building and maintaining professional relationships that create mutual value over time. While you don’t need to attend every event that’s promoted, putting yourself and your brand out there can be hugely beneficial. In some cases, your name may even come up in conversations when you’re not in the room.
Attending events every few months can still support personal growth, but it’s worth remembering that attendees often change from one event to the next. If you have a local networking event you can attend regularly, we recommend doing so, as consistency helps you build stronger, more recognisable connections over time.
A common misconception of them is that you instantly gain success and sales. This is definitely not always the case and this is why consistency is key. It is vital to know that if people do not enjoy a conversation that is now a missed opportunity – and this typically happens but constant pitching. Whereas if you build trust, respect and are relatable, you are much more likely to talk to them in future, or even immediately catch their attention.
The Many Different Networking Events
Yes! There is a wide range you can attend to build on your business networking. Without variety it might be hard to address the different sides to your business. For example our events are relaxed, in an intimate setting, and also provide a learning experience. Lets take a look at the different kinds:
Local business networking groups
Regular meet-ups for professionals in the same area, often focused on relationship building and referrals.
Industry-specific networking events
Events tailored to a particular sector, ideal for meeting like-minded professionals and staying up to date with industry trends.
Chamber of Commerce events
Structured networking opportunities designed to connect local businesses and encourage regional growth.
Conferences and trade shows
Larger events that combine networking with talks, panels, and exhibitions, offering exposure to a wider audience.
Breakfast, lunch, or after-work networking sessions
More informal events that fit easily around the working day and often encourage relaxed conversation.
Workshops and seminars
Skill-focused events where networking happens naturally through shared learning and discussion.
Online networking events and virtual meet-ups
Digital sessions that remove location barriers and make it easier to connect with people nationally or globally.
Social or community-led networking events
Casual meet-ups built around shared interests, hobbies, or causes, where conversations feel most genuine.
We would recommend experimenting with a handful of these (or as many as possible) to see where you gain the most from and most importantly, what you enjoyed the most!
New to It All?
Most business owners and their staff are fairly sociable especially when it comes to B2B (business to business). At the same time, it can equally be overwhelming for those who don’t often go to them. If you are one of those people, there is no need to stress! Also, like we just displayed, there are many relaxed and fun events to try out before leaning into those more sales-driven.
What To Expect From Networking
If you’re new to networking events, it’s completely normal to feel a little unsure about what to expect. Most events are designed to be welcoming, relaxed, and supportive.
There’s no pressure to speak to everyone in the room. Even one or two good conversations can make attending worthwhile. You’re free to listen, ask questions, and move at your own pace.
Networking events are also about learning. Whether it’s hearing different perspectives, picking up ideas, or understanding challenges others face, you’ll often leave with insights that go beyond just exchanging contact details.
The Importance of Networking Events
Sometimes networking events might seem successful but you do not get anything afterwards, but this happens to everybody just at different times. Staying positive and hopeful also pays off on people’s first impressions of you. Building connections regardless is hugely important for any business and this remains as one of the best ways to gain that.
What To Do Afterwards
What you do afterwards can sometimes be more effective than the business networking itself. With the day-to-day chaos of running a business, it’s easy to forget to follow up with the people you wanted to hear more from. This is where taking the initiative can act as the subtle nudge that keeps the conversation going.
There are many ways to follow up, some easier than others. This could be through platforms such as LinkedIn, your CRM, email, or even a phone call. No matter how you choose to do it, keep it simple. Introduce yourself, remind them where you met, show genuine interest in them and their business, and offer a clear next step. This could be further information about your services, a follow-up chat, or even a free consultation if it’s relevant.
Contact Active Internet Marketing Today!
Whether you are interested in hearing from our industry professionals, would like to book onto our monthly Lunch & Learns or want to book onto a free consultation to discuss our services then call us today on 01780 693003 or use our online enquiry form. We look forward to hearing from you!
FAQs
How often do we host our Lunch & Learns?
We do our Lunch & Learns monthly, based in Stamford at the Paten & Co.
What Topics Do We Cover?
Each month we have different topics, we send out feedback forms and gather interests through networking and our audience. Typically we cover AI, LinkedIn Automation, SEO, Web Development, Business Optimisation and many more!
Is Business Networking Only Beneficial For Sales?
No. While networking can lead to sales opportunities, it’s also valuable for building partnerships, learning from others, gaining referrals, and increasing brand visibility. Many of the benefits come long before any direct sales happen.
Are Online Networking Events as Successful as In-Person?
Online networking events can be very effective, especially for reaching a wider audience or fitting around busy schedules. In-person events, however, often help build stronger personal connections. A mix of both usually works best.
What should I talk about at a networking event?
Start with simple introductions and genuine curiosity. Ask people about their role, their business, and what brought them to the event. There’s no need to pitch. Natural conversation is far more effective.
Can small businesses benefit from business networking?
Yes, often more than larger businesses. Networking helps small businesses build local visibility, establish credibility, and create strong referral networks without large marketing budgets.
