It’s not easy to get PPC right. You have to target the right keywords and get your budgeting spot on for a paid search campaign to be effective, meaning many who attempt it end up falling significantly short.
Thankfully, we know exactly what it takes to get a PPC campaign firing on all cylinders. We’ve been working with businesses in a wide range of industries to compete for those all-important paid positions for years now; we’ve got the expertise and experience to deliver a winning PPC service for you and your business.
Paid search, or PPC (pay per click) advertising, is a marketing form that enables you to pay for a spot near the top of Google for a selected word or phrase. It can work instantly; as soon as you pay, you’re able to compete right at the top of the search engine. That makes it a quicker fix than organic SEO, but it does also run out as soon as you stop allocating your budget to your ads.
Provided you’re with us still, PPC represents a great way of guaranteeing increased exposure quickly. With effective PPC services, companies can optimize their campaigns to ensure that their ads are not just seen but are also compelling enough to drive conversions. For companies with a great website and product, that’s great news.
Here at Active Internet Marketing (UK), we begin by talking to you about your business’ goals. From there, we can start to look at the best marketing goals for you, and then break that down further into a targeted paid search strategy. We analyse your target demographics, competitors, and USPs when deciding on the best strategies for your digital marketing, and that’s no different when it comes to PPC.
To ensure we remain at the forefront of the digital marketing and paid search industry, we have invested more than £650K in our own research and development over the past two years alone. That enables us to remain industry leaders, and we’re always looking to develop our understanding of what is undeniably a volatile and ever-changing world. We attend conferences, conduct targeted research, and gather a huge amount of data to ensure our clients get better results than anyone else.
To learn more about our paid search and PPC campaigns work, you can contact the team directly right now.
Just give us a call on 01604 765 796 or fill out one of our online contact forms; we’ll come out and meet you as part of a no-obligation consultation, no matter where in the country you’re based!
Firstly, there isn’t a blanket rule here. We talk to all our potential customers about their business goals before advising on which channels to pursue.
While PPC offers immediate visibility and the ability to target specific keywords, SEO is a long-term strategy that aims to improve organic search rankings. The choice between the two depends on your business goals and budget. Many businesses benefit from a combination of both strategies to maximise their online presence, but if you’re after immediate visibility for certain terms, it may be worth starting out with PPC.
PPC is a digital advertising model that includes various platforms, and Google AdWords was Google’s former name for its PPC advertising platform, which is now called Google Ads.
Google Ads is, in other words, a specific PPC platform within the broader PPC landscape.
We are proud to be able to offer something beyond tailored strategies, data-driven approach and a proven track record.
We have a fantastic team of digital experts here, many of whom have extensive experience in the industry. Whether you’re looking to to boost ROI, generate more leads, or increase your online visibility, we’re confident in our ability to deliver.
The cost of our PPC packages will depend largely on you; PPC campaigns are heavily influenced by their budgets, and we need to be led by our customers when it comes to bidding for keywords.
That means we can’t provide fixed, standard rates here. We price our PPC packages according to the scope of the project, and factor in the required time, expertise, and resources when making that decision.
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