Category Archives: Digital Marketing

06 February 2018
Published: By: Alex Stockton

Around nine months ago, we discussed Google’s Mobile First Index. We outlined what the index would do, why it was being introduced, and how businesses and website owners could effectively prepare for it. Beyond that, though, the SEO industry didn’t know too much at that point. The truth is, no-one did. Gary Illyes, of Google, […]

12 January 2018
Published: By: Jack Morris

Announced earlier today, January 11, Facebook has decided to shake itself and its users up with an algorithm update that focuses on demoting ‘public content’ from media outlets, businesses, and publishers in favour of amplifying personal moments between your Facebook friends. Why Change the Facebook News Feed Algorithm, Again? To restore the community sense of […]

08 December 2017
Published: By: Charlie Atkinson

With enough twists and turns to send the Tasmanian Devil dizzy, members of the digital marketing world ought to fasten their seatbelts for another fast-paced, action-packed year in 2018. Looking directly ahead, as well as a little further into the future, Active Internet Marketing (UK) discuss the future of digital marketing and SEO and how […]

26 July 2017
Published: By: Penny Davis

Influencer marketing has become a big business over the last few years and its great success doesn’t seem to be dwindling any time soon. But, why? What is influencer marketing, how has it transformed the face of advertising and what guidelines need to be adhered to? Until recently, the Federal Trade Commission has not closely […]

25 May 2017
Published: By: Chloe Mayo

If you’re routinely keeping your eye on SEO tools such as Mozcast and SEMrush Sensor like we are, then your mouth will have similarly dropped open at the vast increase that could be seen in May’s Google ranking fluctuations. Every respectable tool that we checked showed, from May 18th, vast turbulence in the SERP’s (Search […]

18 May 2017
Published: By: Alex Stockton

Coming up with original marketing campaigns can be extremely challenging. Ensuring that you don’t simply default to employing overused cliches is no mean feat; a plethora of ‘unique’ marketing techniques has been utilised over the years and, sometimes, it seems like we’re running out of fresh material. Discounts and puns still have their place, but […]

13 April 2017
Published: By: Alex Stockton

‘Those who do not learn from history are doomed to repeat it’. Whether or not this adage referred initially to digital marketing is irrelevant; using the past to better understand and succeed in the future is important. Someone who refuses to acknowledge their mistakes and weak points will only improve if they begin life perfect. […]

01 March 2017
Published: By: Chloe Mayo

Are you trying to decide whether influencer marketing campaigns are an option for your brand or company? In our previous blog post, ‘Influencer Marketing: What It Is and Why You Should Be Using It’, we detailed exactly why companies should be exploring the impact of social influencers and offered five positive advantages to employing influencer […]

31 October 2016
Published: By: Chloe Mayo

‘Where there is no imagination, there is no horror…’ Arthur Conan Doyle Before we all dust off our cat ears and shell out our pumpkins, let’s spend some time taking a look at the winners and losers of various Halloween digital marketing campaigns from the last few years. Halloween is responsible for the production of […]