Why Is Video Content Important for Websites?
With the evolution of technology and the different types of content now available, the way we consume information and interact with online platforms has significantly changed. Your business’s website has become much more than just static pages filled with text; they have evolved into dynamic, interactive spaces that demand captivating and engaging content in order […]
Should I Use Video On My Website?
With practically every business having their own website, each battling it out to secure clicks, views and traffic, companies are always looking out for different ways in which they can lure prospective customers to visit their site. One of the ways this can be achieved is with the inclusion of videos, but are they always […]
How to Increase Website Engagement
When you create a website for your business, your main goal will be to attract as many visitors as you can to the site with the aim of those visitors turning into customers. It is one thing to be able to get new people onto your website, but how do you get those people to […]
Here’s Why Your Website Visitors Aren’t Converting Into Customers
Why Are Your Website Visitors Not Converting Into Customers? Your website is getting a lot of traffic – great news! But, upon closer inspection of your website analytics, you notice that your conversions are still relatively low in comparison to the number of users seeing your site. This doesn’t sound right to you. What […]
How to Turn Web Traffic into Paying Customers
Having a new, shiny website for your business is great. It looks awesome. It’s on-brand. And users find it easy to navigate through. Vanity metrics are fab an’ all, especially when you want it to instantly impress, but what’s the point in all that web traffic if no one enquires about your services or buys […]
Why is digital marketing so important for SMEs?
For a small to medium-sized enterprise (SME), having a firm grasp on digital marketing can be a huge advantage, setting your company apart from the competition and even rivalling leaders in the industry. We are well and truly living in a digital age, so your business needs to adjust to the changing times in order […]
3 Digital Marketing Trends To Keep An Eye On in 2021
Well, 2021 is here at last, and I think we all share the belief that it could not come soon enough. At this time of year, we’d usually take a look back at the previous 12 months to discuss the digital marketing trends that defined them, but in the spirit of putting 2020 behind us […]
Setting Up A New Business? Here Are Our Top 5 Digital Marketing Essentials
While setting up a business is undoubtedly an exciting – albeit daunting – time, there is an awful lot to get your head around. While some things might be less important than others, one aspect of setting up a business that should never be overlooked is a digital marketing strategy. In the modern world we’re […]
6 Low-Cost Digital Marketing Tactics for SMEs
Are you tired of hearing about miraculous digital marketing strategies that cost more than your business’ worth to implement? Yep. We are too. Effective digital marketing does not have to be expensive, nor does it necessarily require a whole team to implement. By adopting an uncomplicated, direct approach to your digital marketing, you will soon […]
Importance of Web Design in Digital Marketing
Is Web Design Important in your Digital Marketing Strategy? The short answer is yes; web design is hugely important in digital marketing strategies. A good, strong website has the power to influence and affect user experience, branding, SEO, conversion rate, user interactions and more. In summary, web design plays a vital, impactful role in digital […]
