Category Archives: Digital Marketing

13 June 2019
Published: By: Chloe Mayo

Controversial Marketing: When Marketing Strategies Go Wrong




We’ve all seen our fair share of controversial ad campaigns and taken to Twitter to bemoan the poor marketing choices of major brands. Truth be told, though, all that bemoaning and subsequent media coverage can just serve to promote the brand more – often leading to increased traffic to their website and plenty of word-of-mouth […]







20 December 2018
Published: By: Alex Stockton

2019: What’s in Store for the SEO Community?




Around this time last year, we set out some bold predictions for the digital marketing world of 2018. It’s always useful to look back at yourself a year on and assess how far you’ve come, and that’s the idea with our latest blog post. Well, it’s half of it; we’re also going to share three […]







06 February 2018
Published: By: Alex Stockton

Google’s Mobile First Index: Everything We Now Know




Around nine months ago, we discussed Google’s Mobile First Index. We outlined what the index would do, why it was being introduced, and how businesses and website owners could effectively prepare for it. Beyond that, though, the SEO industry didn’t know too much at that point. The truth is, no-one did. Gary Illyes, of Google, […]







12 January 2018
Published: By: Jack Morris

What Does the Facebook Algorithm Update Mean for Business Marketing?




Announced earlier today, January 11, Facebook has decided to shake itself and its users up with an algorithm update that focuses on demoting ‘public content’ from media outlets, businesses, and publishers in favour of amplifying personal moments between your Facebook friends. Why Change the Facebook News Feed Algorithm, Again? To restore the community sense of […]







08 December 2017
Published: By: Charlie Atkinson

The Future of Digital Marketing and SEO




With enough twists and turns to send the Tasmanian Devil dizzy, members of the digital marketing world ought to fasten their seatbelts for another fast-paced, action-packed year in 2018. Looking directly ahead, as well as a little further into the future, Active Internet Marketing (UK) discuss the future of digital marketing and SEO and how […]







26 July 2017
Published: By: Penny Davis

Guideline Updates: How Influencer Marketing Has Changed the Face of Advertising




Influencer marketing has become a big business over the last few years and its great success doesn’t seem to be dwindling any time soon. But, why? What is influencer marketing, how has it transformed the face of advertising and what guidelines need to be adhered to? Until recently, the Federal Trade Commission has not closely […]







25 May 2017
Published: By: Chloe Mayo

May’s Google Ranking Fluctuations: What’s Google Doing and How Do You Fix It?




If you’re routinely keeping your eye on SEO tools such as Mozcast and SEMrush Sensor like we are, then your mouth will have similarly dropped open at the vast increase that could be seen in May’s Google ranking fluctuations. Every respectable tool that we checked showed, from May 18th, vast turbulence in the SERP’s (Search […]







18 May 2017
Published: By: Alex Stockton

What Digital Marketing Can Learn From The Big Screen: Three Great Examples of Film Marketing Campaigns




Coming up with original marketing campaigns can be extremely challenging. Ensuring that you don’t simply default to employing overused cliches is no mean feat; a plethora of ‘unique’ marketing techniques has been utilised over the years and, sometimes, it seems like we’re running out of fresh material. Discounts and puns still have their place, but […]







13 April 2017
Published: By: Alex Stockton

A Short History of Digital Marketing, and How We Can Use It to Get Ahead




‘Those who do not learn from history are doomed to repeat it’. Whether or not this adage referred initially to digital marketing is irrelevant; using the past to better understand and succeed in the future is important. Someone who refuses to acknowledge their mistakes and weak points will only improve if they begin life perfect. […]