Category Archives: Social Media

13 June 2019
Published: By: Chloe Mayo

Controversial Marketing: When Marketing Strategies Go Wrong




We’ve all seen our fair share of controversial ad campaigns and taken to Twitter to bemoan the poor marketing choices of major brands. Truth be told, though, all that bemoaning and subsequent media coverage can just serve to promote the brand more – often leading to increased traffic to their website and plenty of word-of-mouth […]







12 January 2018
Published: By: Jack Morris

What Does the Facebook Algorithm Update Mean for Business Marketing?




Announced earlier today, January 11, Facebook has decided to shake itself and its users up with an algorithm update that focuses on demoting ‘public content’ from media outlets, businesses, and publishers in favour of amplifying personal moments between your Facebook friends. Why Change the Facebook News Feed Algorithm, Again? To restore the community sense of […]







20 December 2017
Published: By: Amy Bampton

Social Media Trends to Look out for in 2018




Social media strategies are becoming an increasingly important part of businesses’ digital marketing strategies. However, social media is constantly changing and it influences other areas of marketing. For example, changes in the social media world can affect who your target audience could be; this is why it’s important to stay updated. Below, we’ve shared the […]







25 October 2017
Published: By: Amy Bampton

Is a Social Media Strategy Everything? The Must-Dos and Myths of Social Media for Business




The short answer? No. But, having a social media strategy does play a large part in an overall digital marketing strategy. On average, over 90% of marketers see having a social media strategy as important to their business; just below this percentage say they use it to increase their exposure and approximately 80% of these […]







30 August 2017
Published: By: Alex Stockton

The Basics of SEO: An Active Guide to the Fundamentals




  “Yeah, I’ll do your SEO. Basically you’ve got to have a really in-depth, technical understanding of how the internet works if you’re going to succeed. It’s all really technical, but really rewarding. Like, the other day I was doing some technical work, looking into the SERPS of this keyword and I was so made […]







26 July 2017
Published: By: Penny Davis

Guideline Updates: How Influencer Marketing Has Changed the Face of Advertising




Influencer marketing has become a big business over the last few years and its great success doesn’t seem to be dwindling any time soon. But, why? What is influencer marketing, how has it transformed the face of advertising and what guidelines need to be adhered to? Until recently, the Federal Trade Commission has not closely […]







18 May 2017
Published: By: Alex Stockton

What Digital Marketing Can Learn From The Big Screen: Three Great Examples of Film Marketing Campaigns




Coming up with original marketing campaigns can be extremely challenging. Ensuring that you don’t simply default to employing overused cliches is no mean feat; a plethora of ‘unique’ marketing techniques has been utilised over the years and, sometimes, it seems like we’re running out of fresh material. Discounts and puns still have their place, but […]







31 October 2016
Published: By: Chloe Mayo

The Tricks and The Treats of Halloween Digital Marketing Campaigns




‘Where there is no imagination, there is no horror…’ Arthur Conan Doyle Before we all dust off our cat ears and shell out our pumpkins, let’s spend some time taking a look at the winners and losers of various Halloween digital marketing campaigns from the last few years. Halloween is responsible for the production of […]







14 September 2016
Published: By: Chloe Mayo

Feelings over Functions: Why (and How) We Should Market to Emotions




When selling a product, the temptation is to, well, sell that product. We list USP’s (Unique Selling Points), we pay attention to features, we insightfully prattle about its functions. We’re missing the point. By focusing on features rather than focusing on how that product will directly benefit someone’s life, we are negating the very essence […]