Understanding TikTok for Business Owners
If you’ve been living under a rock since its international launch back in 2017, you may not know what TikTok is, or about the many benefits that it can bring to your business. In short, TikTok is a popular social media platform that allows users to create and share short-form videos, ranging from 15 seconds […]
7 SEO Tips For Your Social Media Strategy
Last month’s blog explained the role of social media for SEO. Social media will not directly help your rankings, but some of the benefits should feed into your SEO. If you haven’t read our How Social Media Helps SEO article, now is the time to do so! There are many reasons as to why you […]
How Social Media Helps SEO
Most businesses are very much aware of how important an active social media strategy is for their brand awareness and exposure. Some may think of social media as being a separate entity from other digital marketing forms. However, social media can have a huge impact in just about every area of a digital marketing strategy. […]
Should My Business Be On Social Media?
Social media can be an extremely useful tool to use for growing your business and improving current customer relations. Social media may seem like it is only targeted towards a certain audience, and while it is true that there is a certain age group who use it the most, you may be surprised about just […]
Using Social Media to Promote Your Business
Why is Social Media Important for Businesses? The Importance of Social Media Social media is undeniably everywhere. Its mere existence has seeped into the fabric of our everyday lives; it’s become a presence that is very hard to avoid or miss. From social icons found on all types of marketing materials, to brief […]
How Social Media Changed During Lockdown
Since lockdown began in mid-March of this year, people across the world are spending more time online due to spending more time at home and isolated away from friends, family, work and other real-world activities. Online streaming and video services have boomed, with Netflix reporting their usage up by 32% and YouTube reportedly attracting 16% […]
Boosting Posts on Facebook: Are They Worth It?
Let’s start with a simple, but fairly loaded and perhaps controversial question: is boosting a Facebook post on your business page worth it? The short answer is no, boosted posts are not worth it (we told you it was a controversial answer!), especially if you’re looking to increase sales and gain tangible advertising results. Boosting […]
Does Influencer Marketing Have a Future?
A seismic change in the way brands advertise to their target markets in recent years came with the introduction of ‘influencer marketing’, but many brands worry that it won’t last forever. Influencer marketing is not a dying trend, but is undergoing an evolution centred on producing stronger content and authenticity. Worldwide social media users are […]
To Like or Not to Like: The Instagram Update
Back in April, Instagram announced that it would trial the removal of the like count for users in Canada. The proposed change has received a mixed response, with general users, online influencers and business accounts considering what this will mean for their online presence. Currently, there are two account settings available on Instagram – public […]
Creating Viral Blog Content for Local and Small Businesses
Often considered the ‘holy grail’ of content marketing, going viral is an extremely effective way of developing your brand and growing your website. Unfortunately, like the holy grail, going viral with your blog content can be elusive and almost impossible.
