So, What Exactly is SEO?

In today’s digital world, establishing a strong online presence is paramount for businesses seeking to succeed. One powerful tool that can significantly impact a company’s visibility on Google and Bing is Search Engine Optimisation (SEO). In this blog post, we will delve into the intricacies of SEO and explore its significance for businesses. From understanding […]

How SEO Leads to More Website Traffic

With any business, the point of having your own website is to create a hub of information about your company, leading to more sales and conversions. Of course, the key to having a successful website is to ensure that old and new customers are regularly visiting the site. The more traffic your website gets, the […]

What is Barnacle SEO?

Search Engine Optimisation (SEO) is a fairly well understood concept these days. The practice of making your website favourable to search engines (predominantly Google) has been a popular form of digital marketing for over a decade, and companies that have invested in this marketing tactic have reaped the rewards for just as long. However, Google’s […]

Google My Business and SEO: Why It’s Important

Did you know that, on average, a Google My Business Profile with over 100 images gets 520% more phone calls than one with fewer than 100?  Getting set up on Google My Business might seem like a daunting process, but if you’re serious about SEO, it’s a vital resource that you must take advantage of. […]

Build Trust and Boost Your Online Presence

If you want to rank highly on the world’s leading search engine – Google – you’ll first need it to trust your website. Over the years, Google’s algorithms have evolved, but throughout this time, they have preached the same message – their desire to satisfy the searcher’s intent. Google understands that if the information they […]

Entities in SEO: Hot Topic at Brighton SEO 2019

Content has been dethroned; ‘entity’ is the new King (or Queen) of SEO. In September 2019’s Brighton SEO conference, entities were a core focus for many of the industry’s thought leaders – even within the local SEO sphere. Here, we run through some of the key points you need to know about what entities are, […]

The Importance of Online and Google Reviews For Businesses

What are Google reviews? Everyone uses Google, so everyone would have seen a Google review at some point.They appear in the Google My Business profile paired with star ratings and can be left by anyone with a Google account. Reviewers tend to focus on what they liked or disliked about the service they received to […]

Creating Viral Blog Content for Local and Small Businesses

Often considered the ‘holy grail’ of content marketing, going viral is an extremely effective way of developing your brand and growing your website. Unfortunately, like the holy grail, going viral with your blog content can be elusive and almost impossible.