Category Archives: Email Marketing

17 January 2018
Published: By: Chloe Mayo

EU Data Protection Regulation: What GDPR Means for Your Marketing

What is the EU Data Protection Regulation? The EU Data Protection Regulation (or GDPR as it is commonly known) is a new legislation that will apply in all EU countries (including the UK) from May 2018. The regulation deals with a number of aspects regarding data protection. The main focal points are on the way […]

14 September 2016
Published: By: Chloe Mayo

Feelings over Functions: Why (and How) We Should Market to Emotions

When selling a product, the temptation is to, well, sell that product. We list USP’s (Unique Selling Points), we pay attention to features, we insightfully prattle about its functions. We’re missing the point. By focusing on features rather than focusing on how that product will directly benefit someone’s life, we are negating the very essence […]

15 August 2016
Published: By: Chloe Mayo

How To Run An Effective Email Campaign

In a world where social media is considered the leading marketing platform to maximise customer engagement, email marketing is often overlooked by the industry. The phrase ‘email marketing’ is generally used as a term to describe sending an email message with the intention of increasing conversions or engaging customers in an element of your company. […]

08 June 2016
Published: By: Chloe Mayo

Workshop Wednesday: How to Use Sentence Structure to Get the Most out of Your Writing

For our last Workshop Wednesday our Digital Marketing Team Leader presented a detailed overview of how to both understand and reflect the tone of a business in your writing. Nothing is more important for content and copywriters, nor for social media marketers, or really for just about anyone writing for SEO (Search Engine Optimisation). It […]

02 February 2016
Published: By: Becky Dudley

8 Tips for Effective Email Marketing

Email marketing can be used for promotional or informative messages that are directly sent to subscribed customers. These messages can be in the form of press releases, surveys, competitions, or sales and promotions. It has stated that over 54% of marketers rate email marketing as the most effective type of digital marketing and is the […]

17 December 2015
Published: By: Becky Dudley

Why Email Marketing Is Important

Recent research has shown that email marketing is recognised as being one of the most powerful and effective channel in comparison to other channels within the digital marketing industry. It has been said that 2.5 billion people are email users and this is to increase to 2.8 billion in the next two years. It gives […]

16 July 2015
Published: By: Chloe Mayo

How your website could be killing your conversion

We are a digital marketing company, so it is our job to improve our client’s online conversion. Obviously, having a team of digital marketing experts improving your website is a way to increase conversion, but there are steps that everyone can put in place themselves before seeking professional involvement. You can read more about this […]

09 October 2014
Published: By: Becky Dudley

Effective Email Marketing: A Slight Seasonal Taste

Email Marketing is one of the most undervalued tools in the Marketer’s arsenal. Effective…