LinkedIn Marketing

That’s not a problem at all. 

We can work with you to create a great LinkedIn profile from scratch. We will absolutely need your input as it needs to be a personal account about you the professional, rather than your business per se. 

We’ve helped dozens of clients to create their social media profiles over the year.

Absolutely! As part of our awesome social media packages, we’ll be your trusty social media companions and keep you fully up to date with any and all developments. We’ll regularly spruce up and monitor your social media channels, and put a package together with you to determine how often that happens. Exciting, right?

Yes, in the vast majority of cases we will create your social media content for you. When it comes to imagery/ video content, you can either share your collection with us or leave us to create it all for you. Please just bear in mind that photography/ videography services may come at an extra cost.

Yes, LinkedIn marketing is worth it — especially if you’re targeting professionals, businesses, or job seekers.

When LinkedIn marketing is worth it:

• You’re in B2B (business-to-business)
• You want to reach decision-makers or industry experts
• You offer professional services, software, or training
• You want to build thought leadership or hire talent

When it may not be ideal:

• You’re targeting casual consumers or selling lifestyle products
• Your brand is heavily focused on visuals or entertainment (TikTok/Instagram may be better)

While LinkedIn marketing can be powerful, it also has some downsides — especially compared to other social platforms. The Cons of using LinkedIn for marketing:

• Higher ad costs: LinkedIn ads are usually more expensive than Facebook or Instagram.
• Smaller audience: Not as many active users as platforms like Facebook or TikTok.
• Limited for B2C: Not ideal if you’re targeting everyday consumers or selling lifestyle products.
• Less visual/creative freedom: Content tends to be more formal and less fun or trendy.
• Slower engagement: Growing a following or getting leads can take time and consistency.

Yes — you should promote your business on LinkedIn if your audience includes professionals, businesses, or decision-makers. It is also a good idea if:

• You’re in B2B (business-to-business)
• You offer professional services, software, or consulting
• You want to build industry credibility or generate leads
• You’re hiring or want to boost brand awareness in your field

A key weakness of LinkedIn is that it’s not ideal for reaching casual or general consumers. The other common weaknesses of LinkedIn are that they are:

• Limited B2C (business-to-consumer) reach – It’s mostly professionals and companies, not everyday shoppers
• Higher advertising costs – LinkedIn ads cost more than other platforms like Facebook
• Less engagement – People don’t check it as often as Instagram or TikTok
• More formal content – Not great for creative or fun content styles

Marketing on LinkedIn is important because it helps you:

• Reach professionals and business people

• Find new clients or leads

• Show your skills and build trust

• Grow your brand and get noticed

No, LinkedIn is not a CRM tool.

It’s a professional networking platform. You can use it to find leads and connect with people, but it doesn’t manage customer relationships like a CRM does.

For full CRM features (like tracking emails, tasks, notes, and sales), you’d use tools like HubSpot, Salesforce, or Zoho.

Yes, LinkedIn advertising can be worth it — but mostly for the right kind of business.

Simply put:

•  Best for: B2B companies, coaches, consultants, or anyone targeting professionals and decision-makers.
• High-quality leads: You can target people by job title, company, industry, or skills.
• More expensive than Facebook or Instagram ads — but can give better results for the right audience.

So yes, it’s worth it if your customers are on LinkedIn and you have a clear goal.