Category Archives: Content Marketing

13 June 2019
Published: By: Chloe Mayo

Controversial Marketing: When Marketing Strategies Go Wrong




We’ve all seen our fair share of controversial ad campaigns and taken to Twitter to bemoan the poor marketing choices of major brands. Truth be told, though, all that bemoaning and subsequent media coverage can just serve to promote the brand more – often leading to increased traffic to their website and plenty of word-of-mouth […]







17 January 2018
Published: By: Chloe Mayo

EU Data Protection Regulation: What GDPR Means for Your Marketing




What is the EU Data Protection Regulation? The EU Data Protection Regulation (or GDPR as it is commonly known) is a new legislation that will apply in all EU countries (including the UK) from May 2018. The regulation deals with a number of aspects regarding data protection. The main focal points are on the way […]







25 May 2017
Published: By: Chloe Mayo

May’s Google Ranking Fluctuations: What’s Google Doing and How Do You Fix It?




If you’re routinely keeping your eye on SEO tools such as Mozcast and SEMrush Sensor like we are, then your mouth will have similarly dropped open at the vast increase that could be seen in May’s Google ranking fluctuations. Every respectable tool that we checked showed, from May 18th, vast turbulence in the SERP’s (Search […]







18 May 2017
Published: By: Alex Stockton

What Digital Marketing Can Learn From The Big Screen: Three Great Examples of Film Marketing Campaigns




Coming up with original marketing campaigns can be extremely challenging. Ensuring that you don’t simply default to employing overused cliches is no mean feat; a plethora of ‘unique’ marketing techniques has been utilised over the years and, sometimes, it seems like we’re running out of fresh material. Discounts and puns still have their place, but […]







31 October 2016
Published: By: Chloe Mayo

The Tricks and The Treats of Halloween Digital Marketing Campaigns




‘Where there is no imagination, there is no horror…’ Arthur Conan Doyle Before we all dust off our cat ears and shell out our pumpkins, let’s spend some time taking a look at the winners and losers of various Halloween digital marketing campaigns from the last few years. Halloween is responsible for the production of […]







28 September 2016
Published: By: Allie Simpson

What’s Your Story? How to Elevate Your Business through Brand Storytelling




Welcome to the world of brand storytelling. Once upon a time, storytelling was performed in front of a roaring fire; a captivated audience would be gathered around with eyes gazing upwards in eager anticipation, ready to drink in thrilling tales of heroes and monsters, imagining themselves as the championing force for the moral of the […]







23 September 2016
Published: By: Chloe Mayo

New Google Update Snuck in Like a … Well, Like a Possum Algorithm




At Active Internet Marketing (UK), we’re insatiably interested in all of the bizarre tweaks that Google regularly makes. We’ve spoken at length about Google going goth, speculated wildly about their ad button colour change, and waxed lyrical about all of the established Google algorithms, so you can only imagine our frenzied flapping when one of […]







14 September 2016
Published: By: Chloe Mayo

Feelings over Functions: Why (and How) We Should Market to Emotions




When selling a product, the temptation is to, well, sell that product. We list USP’s (Unique Selling Points), we pay attention to features, we insightfully prattle about its functions. We’re missing the point. By focusing on features rather than focusing on how that product will directly benefit someone’s life, we are negating the very essence […]







30 August 2016
Published: By: Chloe Mayo

To AdBlock or Not To AdBlock: Does Advertising and Marketing Deserve Freedom of Speech?




In a some-may-say controversial move, the government have watered down their efforts to target childhood obesity, which includes a decision to backtrack on a junk-food advertising ban. This decision comes only weeks after Facebook began a move towards circumventing AdBlock and other such programmes, a move that will ensure that anyone and everyone will begin […]