How to Cater Your Content to the World’s Dwindling Attention Span
It is no secret that attention spans are getting shorter and… – Ooh, butterfly – …shorter. As a human collective, our attention span has a massive impact on our performance at work, in school, or even just around our home. Across the world, we have introduced so many new distractions (mainly due to our phones […]
Repurposing Content: What You Need to Know
The idea of reusing existing material in your content marketing strategy might seem a little cheap. After all, you get paid to come up with cutting-edge, steaming hot, [insert business jargon here] content that’s as original as it is inspirational. Isn’t just tweaking what you did a few months back just lazy and unimaginative? It’s […]
What is Content Marketing?
Here at Active Internet Marketing, we firmly believe that content marketing is a vital component of any digital marketing strategy. Why? The answer to such a question is long and exhaustive, but over the course of this article you will understand what content marketing is as well as the importance of a solid content marketing […]
A Guide to Writing Content That People Actually Want To Read
Anyone here at Active Internet Marketing will tell you that coming up with new content is one of the best parts of the job. It does, however, take time and effort to develop ideas into pieces of content that users will actually want to read. In this article, we’ve put together a checklist of sorts […]
A Cure For Writer’s Block: Where To Find Content Ideas
In the world of SEO, content marketing remains a hugely important aspect of your digital marketing strategy. High-quality content continues to increase your brand’s reputation, improve conversion rates and dominate the SERPs. But being a writer can be both a gift and a curse. Sometimes, the words flow naturally and you know for certain that […]
Fashion Marketing: Top Brands’ Marketing Strategies and Campaigns
Fashion Marketing: Top Brands’ Marketing Strategies and Campaigns Whether you are an influencer, brand owner or work within an e-commerce platform, you will understand the importance of campaign marketing and what your strategies are to help benefit your business. In a cramped online e-commerce market, it can be difficult to distinguish your brand from the […]
Creating Viral Blog Content for Local and Small Businesses
Often considered the ‘holy grail’ of content marketing, going viral is an extremely effective way of developing your brand and growing your website. Unfortunately, like the holy grail, going viral with your blog content can be elusive and almost impossible.
Controversial Marketing: When Marketing Strategies Go Wrong
We’ve all seen our fair share of controversial ad campaigns and taken to Twitter to bemoan the poor marketing choices of major brands. Truth be told, though, all that bemoaning and subsequent media coverage can just serve to promote the brand more – often leading to increased traffic to their website and plenty of word-of-mouth […]
Why Effective Communication is Your Key to Success
When it comes to business, effective communication is key. Whether it’s internal liaising to successfully collaborate and innovate, or external communication to secure a new contract or propose an idea, such goals can only be realised if they are effectively delivered from the outset. External Communication Would you buy an invisible product and trust that […]
EU Data Protection Regulation: What GDPR Means for Your Marketing
What is the EU Data Protection Regulation? The EU Data Protection Regulation (or GDPR as it is commonly known) is a new legislation that will apply in all EU countries (including the UK) from May 2018. The regulation deals with a number of aspects regarding data protection. The main focal points are on the way […]
