Keywords are vital for many factors, but certainly for your SEO. For any industry, you can find and pick keywords that are specific to your niche; they can be short-tail, long-tail, and have many more factors that affect your rankings.
If you feel like you do not understand the importance of these in your business and would like to find out more, this blog we will be the perfect guide for you. We will cover exactly what they are, what they mean within your pages and content, and how you can efficiently use them with practices we stay ahead with at Active Internet Marketing.
What Are Keywords?
There are many reasons why keywords are important in research. But what actually are they? Keywords are specific words or phrases that capture the main ideas or topics of something. They’re often used to help people and, ideally, your targeted audience, find information more easily. This could be throughout search engines, marketing, or writing.
Why Are They Important?
They are extremely important for your search results and rankings. Both of these are key elements of SEO, and if you are succeeding through search engine optimisation, a huge factor will be because of your excellent use of keyword research.
With those that are correctly chosen, you can expect to target the right audience and therefore gain more leads and potential sales, which continuously helps with your growth as a business.
Search engines cannot immediately understand your content without frequent use of keywords (short-tail or long-tail). It is similar to when things are written in bold. It stands out to anybody, and with the right structure and a flow of content, that shiny word in ‘bold’ could capture both search engines and, therefore, potential customers.
Picking The Right Keywords
Picking the right keywords is not a useless task by any means. There are 14 billion searches per day, according to online sources, and many people aim for the same result but type it in completely different ways. For example, if you wanted ‘clothes shops in Stamford’, somebody else could type in ‘clothing near me’, which seems very similar but can affect the search volume when there are different variations.
Finding The Right Keywords For Your Business
For those that offer services and need landing pages, it is quite common to have similar keywords to others, such as ‘plumbers in Milton Keynes’ or ‘car repairs Manchester’. Although these may be more competitive in certain areas, whatever service you offer needs to be accurate and obvious within your keywords
Although for general pages and blogs, you will need specific keywords weekly, monthly, etc. This calls for accurate research. Whether you have a marketing team or are doing marketing alone, choosing them can be a difficult task, and it is not particularly useful when guessing which to use.
Luckily, with technology growing, there are many resources out there that can help with many marketing needs. There are many free tools for SEO for you to check out. For this occasion, we will suggest SE Ranking as the perfect tool that is affordable to all businesses. You are able to search for any term and see its search volume and difficulty.
In this example, the phrase ‘car repairs Manchester’ would be a great keyword for a car repairs business. The left-hand number represents the keyword difficulty. The right-hand column gives the most accurate number for its search volume.
What Difficulty And Search Volume Should I Aim For?
As a small to medium business, we would recommend staying between 0 – 18, which is classed as low difficulty to rank. The search volume is one to look into slightly more. Even if the volume is at 50, that is still a potential of 50 new customers, and typically lower search volume is easier to rank for. Although using this tool, it is quite common to find a much higher number. Overall, you want to aim for low difficulty and high search volume.
How Often To Use Them In Content
There is no definitive number for how often to add keywords to your content. It strongly varies depending on how long your content is and if you are pairing similar keywords together. For example, ‘urgent plumber repair’ and ‘emergency plumber repair’ could be two that our client could need, but writing different content with similar keywords could cause you to compete against yourself and make Google confused about which one to rank higher.
Despite any other complications, a general keyword page should range its keyword count between 8 – 20. Short form sticks to 8-10, long form can be a much higher number.
How Long Does This Research Take?
Keywords importance in research comes from excellent use of time and decision making. Once you have nailed the audience you are aiming for and how to use great marketing resources to find great ones for you, you are on the right track! Although keyword research can be time-consuming, and with more specific niches, it can be harder to find ones of great quality – with no efficient volume drives to no leads.
How Digital Marketing Agencies Can Help With Your Schedule
We at Active Internet Marketing offer a range of services to many different industries and clients. We help those ranging from small to medium businesses and have seen hundreds grow and become highly visible across search engines. A very popular service of ours is SEO (search engine optimisation). Our approaches to customers are completely unique, and we pride ourselves on staying up to date with the latest industry technology and strategies.
Even the smallest of tasks can take up your time and can cause neglect of those of more importance. If your marketing team is small or you simply are trying to juggle too much at one time, our agency can save you stress and bring you results!
What We Do:
95% of all search traffic goes to websites on the first page of Google, which means if you’re not there, most people will never find you. Strong SEO (and thorough keyword research) can change that. It helps position your business where it matters most and brings more of the right visitors to your site over time. We want to understand you, where you are now, where you want to be, and when. Yes, when, where, and hows are still simple but always important!
Once you book your FREE SEO consultation with us, we can get you on the right track, and with our decades of experience and highly knowledgeable team, you can expect to ditch your current competitors and be the ones people see when they want an answer in search results, or are looking for a service.
Let’s Grow Your Rankings – Active Internet Marketing
At Active Internet Marketing, we strive to help hundreds of small to medium businesses build leads at competitive rates. We are a leading digital marketing agency that focuses on local SEO in areas such as Stamford, Milton Keynes, and Rutland. Nevertheless, if you are a business elsewhere in the UK, then do not worry, we work with many businesses across London, Manchester, Birmingham, and many more!
Contact us today to get started on your true business transformation, focused on growth, profit, and user experience. Our team cannot wait to have you onboard!
