Should I Use Video On My Website?
With practically every business having their own website, each battling it out to secure clicks, views and traffic, companies are always looking out for different ways in which they can lure prospective customers to visit their site. One of the ways this can be achieved is with the inclusion of videos, but are they always […]
Creating Viral Blog Content for Local and Small Businesses
Often considered the ‘holy grail’ of content marketing, going viral is an extremely effective way of developing your brand and growing your website. Unfortunately, like the holy grail, going viral with your blog content can be elusive and almost impossible.
Going Live: The Rise Of Visual Content Within Social Media
Social media forms such as Facebook and Twitter are completely ingrained into our society. When done correctly, social media is responsive to the needs of its users. We are constantly demanding more, wanting easier navigation, better content, and instant access to the world around us. I’ll be honest, I’ve checked my phone around 36 times […]
Marketing as History: When Advertising Creates Its Own Culture
Looking back at old adverts is always an interesting sojourn into the past. Advertising, posters, and newspaper clippings inform historians greatly on the cultural norms and societal traits of times gone by. The poster above – ‘You mean a woman can open it?’ – tells us plenty about the views of the era. People […]
How Vloggers Are Changing the Face of Advertising – And Why it’s A Good Thing
Video bloggers, or ‘vloggers’, are a relatively new trend in advertising and marketing, and people are nervous. We can see why. This is a young person’s game, and the people in charge – the kids sitting in front of the camera, are not playing by ‘business’ rules as we’ve established them. No, they’re playing by […]
