Category Archives: Web Video

26 March 2016
Published: By: Chloe Mayo

Marketing as History: When Advertising Creates Its Own Culture

Looking back at old adverts is always an interesting sojourn into the past. Advertising, posters, and newspaper clippings inform historians greatly on the cultural norms and societal traits of times gone by. The poster above – ‘You mean a woman can open it?’ – tells us plenty about the views of the era. People were […]

24 March 2016
Published: By: Chloe Mayo

How Vloggers Are Changing the Face of Advertising – And Why it’s A Good Thing

Video bloggers, or ‘vloggers’, are a relatively new trend in advertising and marketing, and people are nervous. We can see why. This is a young person’s game, and the people in charge – the kids sitting in front of the camera, are not playing by ‘business’ rules as we’ve established them. No, they’re playing by […]

01 July 2015
Published: By: Chloe Mayo

We are Recruiting!

Here at Active, we believe our team of talented web developers, writers and video editors are the key to our success. Our unique ethos is to “make it personal”, with just five clients to every member of staff, ensuring that each of our customers receive the incredible service they deserve. Through the use of web […]

25 June 2015
Published: By: Chloe Mayo

5 Video Blog Ideas for the Uninspired

It’s very easy for us to tell you that video blogging, or vlogging, will give you a massive SEO boost. That’s all well and good, but what do you actually put in a vlog? How do you make it engaging? We spend a large amount of our time storyboarding, filming and editing videos for our […]

24 April 2015
Published: By: Becky Dudley

Can you use viral videos to improve your business?

It’s no secret that nowadays having a video on your website is a crucial part of building your SEO presence, it helps your rankings, your conversion rates, and can help your social presence. So what’s the next step? You’ve added a video to your homepage explaining who you are and what you do, you’ve even […]

30 October 2014
Published: By: Chloe Mayo

The (Useful) Novelty of Web Video

Corporate web videos have become more and more of a thing…

21 October 2014
Published: By: Chloe Mayo

Active Internet Marketing (UK) – CRO Video

Active Internet Marketing proudly present our Conversion Rate Optimisation video…