SEO is a minefield in itself, and that’s why SEO plans are vital. There are many different layers which it can help your businesses, but they all come at different costs and time spends.
At Active Internet Marketing, we are here to help you understand what advice and small wins can take you far before you may need the help of a professional digital marketing agency like us. Many of our clients use us for their local SEO, so you can expect some useful tips to kickstart some real success!
What Is Local SEO?
Local SEO is the process of improving how a business appears in search results for people in a specific area. It focuses on map listings and nearby organic results so that customers who are close by can find, contact or visit you depending on the service they need. Find out more about our SEO services!
Why Do You Need SEO Plans For This?
There is always a reason to plan things and it is often so your end goal is more clear and you can truly strategise everything as best as possible. We are highly aware that SEO is not something you can wing in confidence and it most certainly does not provide instant results. So, what is the point in putting little effort and planning into your campaign as it will waste time in the long run and disappoint you. Patience and thorough trialing is key in this line of work.
Planning could include:
- Clear objectives and KPIs
Define your goals for traffic, leads and revenue, plus the target pages that will drive them, this is where keyword research would come in.
- Keyword and competitor research
Learn more about keywords in our blog on ‘how to choose the best keywords for SEO’. Choosing keywords for our clients may seem simple but we take time and effort to pick those that will impact businesses best. This can be the difference between producing work that will reach your chosen audience or not reaching anybody.
- Technical audit and fix plan
Website auditing is one of the best ways to not only see how well your performance is doing but also how you can sort the issues. These can identify crawl, speed and indexing issues, assign owners, set deadlines and verify fixes. - Content and on-page strategy
Plan your pages and updates, set clear title and heading rules, strengthen internal links, and cover key topics fully. Without thorough content planning, you risk producing pieces that potential customers are not interested in, or damaging CTR by failing to format and design pages to a standard that matches your competitors. - Measurement and reporting
Keep an eye on conversions, calls and form fills, do a monthly check-in and tweak the plan accordingly.
Simple Mistakes That Can Be Made
One of the reasons your long/short term SEO goals might not go how you expect, is because all of the above was not sorted properly. But, most importantly if you do not actually have a clear goal/ mission that you would like to achieve in a certain time frame, you will struggle to understand accurate costs, staff etc needed.
Like we previously mentioned, you have to be patient with campaigns like these and therefore you need structure within your seo plans and put in place a priority list without this you will find yourself doing everything at once, but of course that is just calling for lack of effort in areas that need it more.
For example, with SEO site fixes come before content: fixing crawl, indexing and template issues takes longer than writing posts, and content cannot work well until the site is healthy.#
Too Busy Already? We Can Help
We understand that even those mentioned are enough to cause a bulk of work especially with small businesses who either have a small team or are literally just starting out. With our range of pricing and ability to tailor our services based on budget, we are here to get the job done right – saving you time and bringing you leads!
Quick Wins You Can Do This Week
- Pick the right Google Business Profile categories
Set the primary to your core service and add 2 to 5 accurate secondary categories. - Fix name, address and phone everywhere
Make your details identical on your website, Google Business Profile, Yell and key directories. - Publish one strong service plus location page
Example: “Emergency Plumber in Leeds” with services, areas covered, FAQs, reviews and a clear call to action. - Get five fresh reviews
Ask recent customers using a short link and reply to each review. - Add smart internal links
Link from your homepage and top blogs to your key service and location pages with natural anchor text.
Find out some of the useful tools to use for those, mentioned and explained in our blog on best tools.
Contact Us Today – Active Internet Marketing
Keep your time spread out where it should be. You focus on your primary business focuses and leave all the digital aspects of your website, social media and more to us so you can be sure that nobody can start your SEO better than those who specialise in that area.
Seen as we have spoken highly of audits, feel free to request your FREE SEO audit when you call us, or use our enquiry form! Keep your seo plans professional when involving us.
