Nowadays, with the correct team and the right SEO tools to implement your strategies, it truly is a win-win for your business. Regardless of whether you are a start-up, small business, or a large corporation, humans will always be interested in the idea of successful outcomes at little to no cost. In 2025, it will be more useful than ever to find hidden SEO gems to optimise your content and stay ahead of the competition.
In this blog, we will cover why you may need the following for your website, and what free options are out there – while more importantly, what can make a significant impact!
Why Try Free SEO Tools?
It is always important within the marketing industry to test and try what is out there. Free tools are often worth putting your efforts towards. It is common for people to worry that free tools may be useless, not provide detailed information, or even be a scam. But it is important to focus on what you need your free SEO tools for and not purely focus on how much it can offer overall.
As a business, saving costs is an easy win and can be put towards other marketing areas you cover, such as PPC, web design, social media, and many more. The big picture is to improve your brand visibility, awareness, and performance. If you have a lower budget, it really is possible to power through a crowded market, and there is such large access to useful tools out there, that will only continue to grow.
Reasons To Be Interested
If you are not entirely certain of what SEO is and how to approach it, click here for an informative insight into how experts in the field have tackled it for decades!
Before finding out some of the best free SEO tools, let’s find out why you may be looking into them. Assuming those continuing are aware of the basics of search engine optimisation factors, here are 5 general reasons as to why your business (of any size) could benefit from them:
Website Performance and User Experience:
A slow or poorly optimised website can frustrate visitors and lead to higher bounce rates. Your business wants to ensure that your users have a smooth, responsive experience that keeps them engaged and encourages conversions.
Content Relevance and Engagement:
You should strive to create content that not only aligns with what users are searching for but also keeps them engaged, providing real value.
Keyword Targeting and Optimisation:
Targeting the right keywords helps attract the right audience. It is vital to identify opportunities where you ensure their pages are optimised for both search engines and users.
Site Health and Technical SEO:
Broken links, crawl errors, or poor site architecture can hold back a website’s performance. Focusing on fixing these foundational issues to support better indexing and ranking.
Data Accuracy and Insight:
Making informed decisions depends on having accurate, actionable data. Your business could seek better visibility into what’s working and what isn’t, so it can fine-tune strategies accordingly.
Where To Start Looking?
Once you have identified what factor of SEO you feel you could be assisted with, then it is actually a very fun process of finding great features within free tools. You could be an agency covering all different marketing strengths or a small business just looking for a quick and easy resource to help you learn and build skills.
Video
Video is used so frequently now on various platforms. You could be creating an animated reel for Instagram or an informative video for YouTube. Regardless, at some point, it would be highly effective to use a measure that could edit that for you. Typically, this is more for beginners to navigate the right way to chop, style, edit, and brand your video to suit how your target audience consumes content. Here are some great free SEO tools to try out for video use:
Capcut:
Capcut is a great free tool to identify and use, and has some standout features. If you are stuck on where to take your video, this is one of the best modern uses for editing and optimising visual content – Following the mention of Instagram reels and YouTube videos, you could make the same content but make the content longer as well as shorter using its high-quality AI tools.
Stand-Out Features:
As a free tool, CapCut offers several standout features that make it highly accessible and powerful for creators. It includes auto-captioning powered by AI, which saves time and boosts accessibility. Users also get access to a wide range of free templates, transitions, and effects, helping produce professional-quality videos without any cost.
Capcut offers multi-layer editing, green screen, and background removals, which would typically be a premium feature among other platforms. Furthermore, your ability to do all of this with no watermark or hidden fees makes CapCut a go-to in the marketing world.
Tube Buddy:
Tube Buddy can have pro additions, but ultimately offers a great work experience for those wanting a useful free tool to achieve SEO benefits through video tools. With its keyword research, tag suggestions, and SEO scores for your video titles, descriptions, and tags, it is a no brainer!
Stand Out Features:
TubeBuddy’s free version offers several powerful features to boost your YouTube SEO. It includes a Tag Explorer to help you find high-ranking keywords, along with smart keyword free suggestions to expand your reach. The SEO Studio provides basic optimisation guidance for titles, descriptions, and tags, while the Upload Checklist ensures your videos follow best practices.
You also get a helpful video analytics sidebar with insights on your own and competitors’ content, plus tools like tag copy-paste and limited access to the best time to publish feature. These tools make it easier for creators to grow their channels organically without spending a dime.
Rank Tracking & Performance Data
Performance is unbelievably important, and ranking well is the success for SEO as a whole. To rank successfully, it is crucial to understand why it wasn’t working before. You can track this through many free tools online to understand your keywords and how they are doing throughout Google.
BrightLocal:
BrightLocal is the perfect tool for understanding how the content you put out there is performing. It practically nurtures your online businesses and displays your data.
Stand Out Features:
Brightlocal has several standout features, some of which are the local search results checker, which shows how your business appears in different regions, and it also offers a local listings health scanner. This is important to understand the accuracy and consistency of your business information across various online directories.
If you are interested in free trials before paying for resources, BrightLocal offers a free trial for their local rank tracker. This can allow you for a limited period of time to see how well your target keywords are performing – which is like gold dust in the SEO industry.
Screaming Frog:
Screaming Frog is widely used by standalone businesses and agencies worldwide for its efficiency and depth in technical SEO analysis.
Stand Out Features:
Screaming Frog is of great use to those wanting an easy way to know if there are any redirects within your site, as well as, it can recognise if you have any issues with your meta titles and descriptions. There is a paid version of it too, yet even though they offer further technical insights, the free version is a perfect start to making your site improve over time.
Content/Keyword Research
Content research is a carry-on after understanding your audience. It is worthless understanding your audience but not implementing the right content for them. Try doing quality content research which will help with overall engagement and visual appeal for users.
Answer The Public:
This free keyword research tool is a free research tool that visualises search queries and questions people are asking around a topic, Answer The Public pulls data from Google’s autocomplete.
Stand Out Features:
It’s great for uncovering content ideas, understanding customer intent, and building SEO-friendly blog posts or FAQs. Even with its limited free daily searches, it’s a powerful, quick way for small businesses or creators to tap into what their audience is genuinely curious about.
Local SEO
Local SEO is great to get your name out to surrounding local areas and to spread awareness of your business close to home first. Tools that target this can be very useful to drive more traffic.
SE Ranking:
SE Ranking is an all-in-one SEO platform offering tools for keyword tracking, site audits, backlink monitoring, and competitor analysis, making it ideal for businesses and marketers managing comprehensive SEO strategies.
Stand Out Features:
It does not offer free elements for a long period of time, but it could easily convince you of what it can offer you when you are willing to pay for tools.
SE Ranking offers a 14-day free trial with access to key features like rank tracking, site audits (up to 5,000 pages), backlink checks, and keyword research. It also provides free tools like a Google rank checker and traffic estimator, making it useful even without a subscription.
So, Are Free Tools Worth It?
Well, we don’t even need to mention that it is worth the money… because they are completely free. If you would like to go further with them and begin a subscription on that platform, then that is great too. It is where your business is taken that matters, and many of these tools can heavily impact how aware you are of either where to improve your business or what to continue doing.
These are just 6 free tools for SEO and there is a whole internet of them available, and just from those listed you can get looking into keywords, content ideas, performance indication and technical analysing. All of which will be factors to look into throughout your entire SEO implementation, so it is the best start.
Any Other Next Steps?
It may get to a point where you want to use paid tools but have no idea where to start, or would like some genuine human advice on how to really get your business generating conversions and gaining leads. Contacting professionals in this field is a great idea and you can be at ease that the work will be performed to a high standard.
SEO is not something that can be mastered, but it certainly is vital to be knowledgeable on.
At Active Internet Marketing, we do exactly that and with over 20 years generating leads and wins for an array of businesses, such as trades, cosmetics, wedding hires, and many more. We really can tailor SEO to anyone and continue to do the same to our new customers as well as those who have decided our services are a must for them and have been with us for years!
Contact Our SEO Experts Today
If you are looking for the perfect search engine strategy from a team with high expertise and lovely customer service, then look no further than Active Internet Marketing. We have helped all kinds of small/medium-sized businesses since our inception and strive to be a reason for your success.
We encourage you to contact us today, and you can even get a FREE SEO consultation booked in with us!
