Helping your micro businesses make the big break into the world of social media starts with discovering your niches and creating authentic content when up against some of the biggest competition.
Microbusinesses typically have a greater drive for success and, therefore, push their branding forward to an audience. The key is grabbing the audience’s attention. Understandably, you may feel like it is impossible to get out and see the light of thousands of followers and big budgets for ads. Luckily, that is not what is guaranteed for social media success.
So, How Do Micro Businesses Get Started?
Firstly, the attitude for success must be positive; as a microbusiness, the focus or worry should not revolve around the low or high extent of a budget that may not be able to be met.
So if money is not the solution, how can I make ‘rich’ content? Well, focusing on YOUR niche is crucial. Somebody else’s success is not your own, so it is not essential to stick to the common interest. Branch out, find different content formats that might work for your branding, and show the human side of the brand, such as authenticity and proving the main point of focus will always be their interests. Trends will support this too.
Find Your Niche!
Typically, microbusinesses already have in mind or have been fixating on a target audience. This means they understand the specific expectations of a potential customer and may have brought in frequent viewers, allowing the audience to feel the interest and time put into them. Tailoring a personal experience. Understanding this ‘niche’ is dependent on whether the content will feel vital for a customer to read or watch.
For example, a bakery could continue to post general photos of new releases or just popular buys.
Yet, social media is so advanced you can get answers in just a few hours. Instagram uses polls to gain a percentage of what is preferred between the two examples given by you and people can pick between.
Creating posts explaining a specific service you may provide also helps to gain customer attention, as they will feel seen and it may be different from what else they have seen. Whether this may be dietary supplements for specific athlete’s needs or vegan/vegetarian products. It can be as easy as committing to all areas of your target audience and not just the hilarious aspect or making something shorter to ensure the longer videos are not too content-heavy- the personal aspect for people is what they will love to see online!
Create a Place for Viewer Interaction:
Competing in an overcrowded digital marketing space can be challenging for small brands. However, by implementing the right strategies and techniques, like the ones mentioned above, small brands can establish their presence and engage their target audience, and higher recognition is a step in the right direction for thriving on social media, no matter the necessary target audience.
In which a bakery could ask on a poll, ‘What is your favourite festive treat?’ and in under 24 hours it could lead to sales within the business due to the result affecting what bakery products stay or get released for certain seasons and what will sell well—most importantly, it creates a fun and easy cause of discussion and interaction for viewers.
Content can also be made simple with little budget. Behind-the-scenes videos or staff taste testing for new niche restaurant items on Tiktok. This can all be done with one prop and a phone camera. Easy right? Also, sticking to this range of content and being frequent will keep and grow brand recognition and loyalty. Customers will always return to find similar content from before; they may have found the content funny or just a general good watch.
Platforms to Consider
Planning your marketing strategy? Choosing the best social media platform for your micro business can help you find new customers, grow your sales, and increase your online presence.
Consider demographic data such as age, gender, income, etc., and then you can put your marketing energy into those areas for your target audience. There is a big difference between generations and what they may use most online. For example, Gen Z and millennials use Snapchat (41%), TikTok (35%), and Instagram (32%), so those are good choices to post on.
If reaching out to other businesses is your focus or even for hiring purposes, LinkedIn is a brilliant option. B2B marketing is used well here whereas the platforms previously mentioned are mainly for pure content to be received directly to consumers.
For all ages, Facebook is a no-brainer, as well as TikTok as it has been hugely popular with most target audiences as well as very successful for marketing purposes although, Facebook monthly users and gender distribution are very aligned and separate evenly.
Instagram is suited best with shorter content, Snapchat feed is even shorter and TikTok does not always get people on formal business pages- it is mainly light-hearted. So if those will not be your main strategy throughout, Facebook will be perfect for you. It is widely versatile and with 3 billion monthly active users it is likely that at some point your business will gain viewing and progressive interest.
Active Internet Marketing – Stamford’s Leading Marketing Agency
To wrap up all the context, remember to have a positive attitude and not be disheartened being in a crowded marketing environment and that there will always be a need for more unique ideas and that one trend could be made by you, it is very possible! Just start with a general idea of what your target audience may be watching now and whether that sort of content is feasible with your budget and team.
In today’s fast-paced digital landscape, small and medium-sized enterprises (SMEs) face unique challenges when it comes to growing their businesses. Competing with larger corporations and standing out in an overcrowded marketplace can feel overwhelming.
This is where Active Internet Marketing (UK) comes in—a strategy designed to help SMEs leverage the power of the Internet to attract customers, build brand awareness, and ultimately boost revenue with their marketing efforts into PPC, SEO, email marketing, user experience design, and more.
Get in touch with us on 01780 693003 or fill out our online contact form and a member of the team will be in touch as soon as possible.
