SEO (or search engine optimisation) puts your website in front of real people, asking real questions.
Our team here at Active Internet Marketing (UK) knows exactly how to get you the results you’re looking for.
95% of all search traffic comes from page one, so it’s absolutely essential that your website’s appearing there for when customers are looking for your services and products.
More and more businesses are now finding it hard to make their way on the country’s high streets, increasing the importance of a strong online presence. That’s old news, though, as most (if not all) local businesses now have a website – the trick is to get yours in front of people.
That’s where local SEO comes in. Google is heavily geared towards local search, which isn’t surprising, considering how many people now rely on their phones to find products and services. In fact, studies have shown that almost 75% of consumers who perform local searches will visit a store within three miles, emphasising the importance of showing up at the top of those local results.
Our processes are pretty straightforward. First and foremost, we get to know your business – ‘making it personal’ is at the heart of everything we do, so it’s important that we know exactly what you’re trying to achieve before we begin. No two businesses are the same, so no two SEO strategies should be either. You might want more online sales, while another customer might be looking to bolster their brand; these two strategies are going to be hugely different.
Once we understand your business and its goals, we conduct in-depth keyword research and use that to inform our next steps. We also carry out detailed audits to assess the current state of your website, before making improvements from a technical perspective to accompany our content work.
We firmly believe that effective communication is the key to any successful relationship, so we’ll send you regular, detailed reports to show you how your campaign is progressing. We’ll also stay in touch with you every step of the way, and you can call our Stamford offices any time to talk with your own dedicated account manager.
Google has a plethora of algorithms and over 200 ranking factors that it uses to work out how to position websites. That’s why we’ve invested over £650K in research and development over the past two years. We have developed our own SEO technology and the team frequently attends global conferences, allowing our clients to stay ahead in this ever-changing digital world.
How our agency goes about improving SEO results is focused entirely on you. No two businesses are the same, so it doesn’t make sense to apply the same strategy to different websites. Instead, we take the time to get to know your business and its goals, before putting together a tailored strategy.
To ensure we remain at the forefront of the local SEO industry, we have invested more than £650K in research and development over the past two years. As industry leaders, we’re constantly looking to further our understanding of this volatile world by attending conferences and carrying out in-depth research, giving our clients the very best results.
Google processes around 6 million searches every minute. That’s really all you need to know about how connected we are to search engines.
If people want to find a product or service, no matter how big or small, there’s an extremely good chance they’ll turn to Google in order to do that. Can you really afford not to be appearing at the top of those searches?
The answer to this one is really simple: it depends.
If you’ve got a brand new domain and website, and there are no traces of your business online, then be prepared to wait months, maybe years before you’re seeing significant traffic come onto your site from Google.
If your site’s already populated, and you’ve got a healthy trail of reviews for your brand online, with perhaps a reasonable backlink profil already in place, the results could be much quicker.
While both local and national SEO aim to improve your online visibility, local SEO concentrates on reaching customers within a specific geographical area. National SEO, on the other hand, reaches a larger audience over the entire country.
Local SEO lets you tap into the local market and develop a strong relationship with nearby clients. Each type of SEO requires a unique approach, and tactics will vary greatly from one to the other.
Absolutely! SEO is the perfect resource for small businesses attempting to make an impact in their local communities. National campaigns naturally require a larger investment over a longer period of time, as you’re targeting growth across the UK.
Focus your attention on your local area, and you’ll be amazed at how quickly we can increase your visibility.
From just £360 a month, we can provide consistent and sustainable growth for your business. Investing in our SEO services can pay back by helping you reach, convert, and retain customers and reach your business goals. We have provided some examples of our packages below.
Whatever you need, we can tailor an SEO solution for your Oakham business.
With many years of experience in helping a huge and diverse range of customers, we can find the right package for you to reach your business goals.
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