Creating a social media strategy can be overwhelming for small-medium sized businesses. Which social media platforms should you use? How do you carry out engagement with users? When and how often should you be posting on social media? These are all questions that can seem quite confusing. By simply having a strategic plan in place, you can reduce the risk of your strategy failing. Here are 5 steps to build the perfect social media strategy:
1. Have Clear Goals
Goals are a great way to provide you with guidance and direction, which allows you to track your performance. Some good examples of goals can include increasing brand awareness, generating leads, or focusing on delivering customer service. It is important to ensure that your goal is SMART (Specific, Measurable, Achievable, Realistic and Time-bound). By using this SMART technique, it will help you monitor your business’s progress.
2. Have A Strong Customer Audience
It is important to research and identify who your customer audience is, in order to achieve a successful social media strategy. Come up with a clear demographic profile, which may include factors such as location, age, gender, income and education. It is also important to have a profile of their interests and buying habits. The more you understand your customers, the more successful your campaigns will be.
3. Research Your Competitors
It is useful to carry out research on your competitor’s social media platforms, that way you can observe what is successful and what is not. This can save you time and money in the long run, and helps you identify opportunities. Choose your top 5 competitors and see which social platforms they are mostly active on, as well as the content style they consistently use.
4. Identify Your Unique Selling Point (USP)
Identifying your unique selling point (USP) will help you stand out from your competitors. It is important to ensure that your USP feature needs to fit in with your customer audience and social media strategy.