An Overview of AI for Digital Marketing Agencies Leading into 2025:
In this article, we are going to run through the top trending AI digital marketing tools, covering the best prompting mechanics for AI, the new algorithms, and marketing agency optimisation for staff and their operations in 2025. We will attempt to capture some of the alpha, which should help equip you with the insights and tools to make the most out of your marketing. Let’s dive in!
Artificial intelligence (AI) and AI prompting are fast becoming one of the most efficient ways of streamlining your marketing team’s capabilities and time expenditure on any digital marketing strategy. If there is one sure thing about AI, it is that the development is not slowing down by ANY means. In fact, looking at the amount of data processors that we are seeing grow across the US and Europe, AI’s capabilities look to double, year on year, for the next 5 years!
So let’s look at some of the certain ways that AI tools and AI prompting can completely change how our marketing strategy can be optimised going into 2025.
Suno (Helping you generate unique and bespoke music) – Social Media
In today’s world, when you are trying to generate both short-form and long-form content, the need for bespoke music is critical. There is nothing worse than having prepared the time and efforts to make valid and quality content for your consumers to only have the soundtrack hamper the content from reaching the masses by breaching copyright infringements.
Enter Suno. Suno is an AI-powered music generator that enables users to create complete songs—including vocals, instrumentation, and lyrics—based on simple text prompts. Launched in December 2023, it has gained popularity for making music creation accessible to both novices and professionals.
Suno released Version 4 (V4) of its platform, introducing significant upgrades in audio quality and user customisation options. This version enhances the user experience by providing more intuitive interfaces and expanded creative flexibility. Overall, Suno represents a significant advancement in AI-driven music creation, offering a user-friendly platform for generating original music across various genres and styles. It is set to streamline music and themes for any digital marketing agency looking to develop unique content, especially in non-vocal formats.
Opus Clip (AI subtitles and short video generation) – Social Media
Opus Clip is an AI-driven video editing tool designed to convert long-form videos into captivating short clips, tailored for social media platforms such as TikTok, Instagram Reels, and YouTube Shorts. Opus Clip seeks to make video content creation accessible to everyone—not just seasoned video editors—empowering individuals to share their stories and passions with ease.
You have the ability to connect the AI platform to all your social accounts, add captions, invite team members to assist with edits and change any content to the format you see fit.
For any companies or agencies looking to utilise their content creation and develop bulk uploading capabilities using AI, Opus Clip is a fantastic tool to assist your social media wizard in getting their digital marketing strategy on point for 2025. The time saved with this platform is quite exceptional when you take into consideration the auto-video editing capabilities and accurate subtitle implementation. At Active Internet Marketing (UK) we use AI and Opus Clip to assist us with our personal clip edits. While a human touch is always needed, these tools are becoming essential in a range of marketing activities for businesses.
Eleven Labs (AI voiceover and content explainers) – Multilingual Marketing
Another hot topic for any digital marketing agency looking at utilising AI for their marketing strategies is managing audio on content creation. ElevenLabs is an AI-powered platform focused on advanced speech synthesis and voice cloning. Its core offering is a text-to-speech (TTS) system that produces highly realistic, context-aware speech in multiple languages. This technology allows users to transform written text into natural-sounding audio, making it ideal for applications like audiobooks, podcasts, and video voiceovers.
This means that if you need a document explanation, content script development, or a translation of a text into a native format, then Eleven Labs is there to streamline your workflow and your digital marketing. The tool, however, is only at the basics of its capabilities currently, with upgrades and expansions on the horizon to make this tool a fully blown powerhouse in communications to reach a larger international audience.
Kling AI (AI-generated images and videos) – Branding/ Shortform Content
Kling AI is an advanced artificial intelligence platform designed to generate high-quality videos from text descriptions or static images. The platform is ideal for content creators seeking to produce engaging videos without extensive resources, enabling the generation of both realistic simulations and imaginative, fantastical scenes. It also serves as a valuable tool for marketers, allowing them to quickly produce high-quality promotional videos that can be tailored to specific campaigns, thereby enhancing audience engagement. Additionally, educators can leverage Kling AI to develop illustrative videos that explain complex concepts, making learning materials more accessible and engaging.
Kling AI can create dynamic videos based on detailed text prompts or by animating static images, allowing users to bring their creative visions to life with ease. For any company looking to generate interesting and interactive storytelling to life, this is essentially the tool you must integrate into your digital marketing strategy.
AIM VIDEO
The prompts used for this video were the following:
[Begin] > [Define Scene]: A high-resolution cinematic scene focused on a steaming cup of coffee with delicate smoke swirling into the silhouette of a woman’s face, set on a dark, moody tabletop with scattered coffee beans. The scene has soft, diffused lighting that highlights the pink porcelain cup, while shadows add depth and contrast to the smoky apparition forming above.
[Camera Movement]: The camera slowly pans and orbits to the right, beginning from behind the coffee cup and moving forward to get in front of the face in the smoke, capturing the ethereal quality of the apparition. The movement is smooth and steady, enhancing the mystical feel of the scene.
[Enhance] = This cinematic video is colour-graded for a warm, vintage tone, accentuating the soft whites of the smoke and the pink cup against the dark background.
Chat GPT (AI-generated information, descriptions and conversational model) – Copywriting
We have all heard of (or you should of by now) Chat GPT. This tool, developed by OpenAI, is an advanced conversational model. It uses a machine learning architecture known as GPT (Generative Pre-trained Transformer) to generate human-like text responses based on user input. ChatGPT can understand and respond to a wide range of questions, hold contextual conversations, and assist with various tasks such as content creation, coding, tutoring, and more.
This tool has been consistently integrated into various business models and, crucially, marketing strategies. By August 2024, the platform had 200 million weekly active users, doubling from 100 million in November 2023—this staggering growth just demonstrates the unbelievable growth of this technology and the popularity of this particular AI tool. This tool can be fantastic for script checks, pulling resources and stats from other authority forms, as well as brainstorming ideas for content you’re interested in generating.
Prompting Importance
With a vast array of AI platforms popping up, being able to prompt and prompt effectively to ensure that AI enhances your digital marketing strategy is critical. AI models like ChatGPT are incredibly powerful, but the quality of their output depends largely on the quality of your prompt. Just like a good student needs clear directions to help them succeed, AI needs well-structured prompts to deliver its best work.
Some really good rules to stick to when prompting your AI is to look at the following:
- Tell the AI the audience it is talking to
- Define the expertise level needed
- Specify the constraints and limitations (if any)
- State exactly what you want
- Include specific requirements
- Set the length
- Clarify the tone and style
- Be specific if the prompt has not quite hit the mark on what needs to change
Active Internet Marketing (UK)
We hope our blog has helped with your understanding of the best marketing AI marketing tools in 2025 and how you would implement these platforms into your marketing strategy. If you find yourself requiring further knowledge or expertise, Active Internet Marketing (UK) is here to assist you every step of the way. We are absolutely obsessed with this new space that is growing, and growing at a very rapid pace. Whether your interests or needs lie in PPC, SEO, email marketing, Social Media Marketing, web design, or all of the above, our team of experts is here to help.
Get in touch with us or fill out our online contact us form and a member of the team will be in touch as soon as possible.
