There is no denying that social media is an extremely powerful marketing tool. It is a great way to share relevant information about your business’s products or services; it can provide excellent customer service whilst also engaging with your audience in an exciting manner. However, if it is used in the wrong way then it can have an extremely negative effect upon your business. We’ve complied a list of 10 mistakes that are unfortunately all too common on social media.
Having no brand voice or an inconsistent brand voice.
Your social media should be an extension of your brand, so it is important to have a consistent voice and tone across your social sites.
Trying to be on every social network for the sake of it.
Does your business really need a Pinterest account? Just because a social media site has become popular doesn’t mean that your brand needs to be there. Focus your attention to sites that suit your business instead of wasting time on others. You could run the risk of ignoring important conversations elsewhere and appearing non-committal if your give a little attention to a social media site before realizing that it just isn’t for you and abandoning it.
Treating all social media sites as if they are the same
It is vital to understand how users communicate and share on particular networks. Each social media channel will have it’s own specific language, customs and audience.
Not making the most of your bio
If you’re profile is not developed carefully it can put customers off immediately. Your bio is often the first thing that a prospective customer will look at so it is vital that all of the correct information concerning your company can be found there. This includes most notably your website, location and information about the business.
Many customers will take to social media for a quick response to any queries that they may have. It is crucial to have a good response time over social media, whether it is for addressing criticism or acknowledging praise.
Handling negativity badly
It is unfortunately very likely that your business will encounter negativity online. However, these comments should not be deleted as people will notice immediately and will continue to direct distaste towards your company. Furthermore, you should not direct customers to a different channel to solve their problems. It’s inconvenient for the customer.
Only follow those who are genuinely interested in what you have to offer on that particular platform. Connect with individuals who actually mean something to you.
Being too selective with who you engage with
Whilst it is important to address those with actual problems, the company should address everyone who has query no matter how small it is. An unanswered question on a social media site simply makes your business look unprofessional.
Posting too much
Your posts should be spread out evenly throughout the day and they should be planned accurately. Avoid bombarding your audience with a constant stream of content.
Using too many hashtags
Hashtags have become overused and people are starting to ignore them nowadays so be selective if you choose to use one.