At the heart of every successful business is a great website. And a great website not only runs smoothly but also looks fantastic and eye-catching. A company’s website says a lot about them. And in the digital age, it’s the only first impression that many customers will ever know of your company. That’s why it’s so important to take the time and effort to create a great website that will give customers the right first impression, drive traffic to your website and boost your SEO.
Of course, the world of web design is constantly changing and evolving. With it, web developers must also evolve and adapt to customer needs. But it’s not just customers you need to consider (although they definitely should be a priority for you!) There are Google updates that may control what you can and can’t do. There’s the SEO criteria to consider. There’s plug-ins and optimising web performance. There’s a lot to consider when building a website. But at Active Internet Marketing, we’re here to help. This blog explores the latest website trends that we’ve seen succeed this year. Take inspiration from these tried and tested web design techniques.
1) Eco Friendly Design – Minimalist
Take a look at our own website at https://activeinternetmarketing.co.uk/.
The minimalist design is becoming increasingly popular because it’s more reflective of modern values of sustainability. Basic colours and ordinary fonts blend together to make a style that is unique. As well as looking stylish in its own right, a minimalist website design can have other positive effects on users, such as making the site easier to navigate and quicker to load, providing a better user experience.
2) Use of Colour Schemes
Did you know that different colour schemes can invoke different feelings? According to colour psychologists, using different colours can help you convey a specific message or approach. For example, blue is associated with trust, professionalism and calmness while red is more associated with passion, excitement and can have a stronger first impression. Yellow can invoke joy, optimism and creativity while green is more consistent with harmony and tranquility, based on that connection with nature. So whatever impression you want to convey, choose your colour palette carefully. GreenGeeks goes into this subject in more detail. You can check out their article on colour psychology here.
3) Typography & Experimental Fonts
Professional Finish has a very nice mix of fonts here to add unique style. You can access their website on https://www.professionalfinish.co.uk/.
Colour takes us onto typography, which can compliment your colour scheme. Choosing a font that matches your colour scheme is essential. Typography is one of the most important elements of your brand and can show off your brand’s personality. Mixing and matching fonts is becoming more popular – one font for your headings and a slightly different, more serious font for your paragraphs.
4) Use of Abstract Shapes
Use of unique shapes on Bulletpoint Marketing’s website. You can see this site at https://bulletpointmarketing.co.uk/.
Using unique and abstract shapes in your web design is proven to add visual appeal and intrigue to your site. Using buttons and sections, you can draw users’ eyes to the most important features of your website and just generally make it more interesting.
5) Use of Stories
Loxley Services put their testimonials on their website to showcase how happy they make their clients. You can visit this website for kitchen fitting and installation services on https://www.loxleyservices.co.uk/.
Adding personal stories in the form of blogs, posts or a nice, detailed About Us page can humanise your brand and add a personal touch that users can better connect with. Regular posting on blogs show that people are behind your company and your website and that people will be there to help users. Personal stories, perhaps the use of testimonials, can not only invoke emotion but can show that your company is good at what they do.
6) Chat Bots & Live Chats
The live chat function for LKW Campers https://lkwcampers.co.uk/.
Having full-time assistance for users can give users reassurance and help in navigating your site. It’s been proven to highly improve the user’s experience. Even if you’re not able to man the chat twenty-four hours a day, just having an AI assistance bot can improve user engagement. It also shows that your company is legitimate, trustworthy and more savvy when it comes to tech.
7) Multi-Platform Optimisation
Not everyone accessing your website will be doing so on their laptop. According to statistics, as of 2025, website traffic coming from mobile phones is estimated at around 60.67%. You can read more about mobile statistics here.
This is why it’s important to make sure your website is accessible on all platforms, including computer, laptop, phone and iPad. Making sure that your site is optimized for all the platforms is essential in reaching more potential customers. When designing a site, you might use a laptop but a huge number of users will be accessing your site on their mobile phones. Don’t neglect your site’s look on mobile phones.
8) Dark Mode
Blackpoint Media has its contact form section in dark mode and it looks great! You can access Blackpoint’s website at https://www.blackpointmedia.co.uk/.
Just as the minimalist web design is rising in popularity, so is the dark mode design. According to Forms.App, studies show that up to 81.5% of android users (from a pool of 2,500 participants) use and prefer dark mode on their phones. (https://forms.app/en/blog/dark-mode-statistics)
Another study published on WifiTalents shows a 75% increase in dark mode users globally. (https://wifitalents.com/statistic/dark-mode-usage/)
It’s safe to say that this is a trend to get involved in. Dark mode is where you’ll have black or dark backgrounds with white writing over the top. This design has numerous tried and tested benefits for your user – it reduces eye strain, it’s more energy efficient by using less power and many users find the dark mode design more visually pleasing. It’s more comfortable to view in low-light environments and can even be more accessible to people who struggle to read on white backgrounds.
Feeling Inspired?
These are just a few of the latest web trends that you can utilise in your own website. These tips are more visual but your website’s aesthetic look is so important in driving traffic and user engagement. Your website’s look can make all the difference.
