A digital marketing strategy is a useful tactic to boost a websites visibility online and bring in customers that are actively looking for a websites product. Digital marketing is done through a variety of ways such as SEO (search engine optimisation), PPC (pay per click) , social media marketing and many more. In this article I will be explaining what strategic digital marketing is and why it is so important for any website to achieve their desired goals for growth.
How do you create strategic digital marketing?
To create a strategic digital marketing, you need to create a clear plan of what you are wanting to achieve from the marketing campaign. Your goals need to be clear as you need to determine if you are wanting more sales, customers, leads, or just to be more visible. You need to know your audience and you need to know what they are searching. So this is when keyword research is performed for example as this will help to see if your website is visible when customers are looking for your brand. Once you know who your customers are and what they are searching for, then you can create tailored content for them such as: posts, blogs or videos that helps your audience to see your website. So in this case my keyword is ‘strategic digital marketing’ , this is what the consumer will be searching for, so it is in my title. Finally, understanding your budget is crucial in creating a successful digital marketing strategy, because there are many types of digital marketing at different price points. So knowing how much you want to spend is crucial in deciding which best strategy to choose.
SEO or PPC for my strategic digital marketing?
These 2 digital marketing tactics are very similar because both of them can help a website and a business in different ways. SEO takes a lot longer but it is very important in as to optimise a website can take months due to the fact that there are a lot of steps and planning in SEO. PPC is a lot more short term and you only pay when someone clicks on your ad. They don’t have the same results as SEO and won’t improve your search rankings, but they will help to display your ads to potential customers. So if your goal is to drive traffic to your website in the short term, Then you might choose to focus on PPC ads. But if you want to increase your online presence in the long run then choose SEO.
Alternatively, You could invest your time in both SEO and PPC to create a very well-rounded strategy.
Why is digital marketing so important?
Digital marketing is important in growing a business and increasing traffic for a website.Strategic Digital marketing enables businesses to reach a global audience in a cost effective and measurable way while targeted the customer groups that they want to target. It helps a business to build brand awareness, and PPC especially Google ads will help to keep a business stay competitive. You have to ger your message across at the right time, and this is all done through digital marketing. Other ways that it is important are:
- Lead generation
- Customer engagement
- 24/availbility
- Measurable results
How do i Choose the correct digital marketing strategy for success?
To choose the right strategic digital marketing, you need to test different strategies to see which one works best for your desired goals. Start by combining strategies like PPC, SEO and email strategies to provide the best outcomes. Once your find out which one works best, you can then refine your approach to see which one will achieve your goals. Email marketing will help a website to nurture leads and maintain customer relationships. So ultimately, a combination of different digital marketing approach’s is important for achieving your desired ROI.
How does a strategic digital marketing differ from campaigns or tactics?
Strategic digital marketing defines the long-term vision and goals, such as increasing market share and the target audience. Campaigns will then put the strategy into activation by launching a social media series or a seasonal email campaign or a Google ad for example. Finally, The tactics in digital marketing are needed to execute these steps and put these into action, such as designing social media posts, writing emails or creating detailed blogs. Will all these steps, you will have the most amazing digital marketing for your business.
Conclusion
In this blog i have explained what strategic digital marketing is and why it is so important. I have also explained what the different types of strategic digital marketing are and how best to link them all together to achieve and fulfil a business’s goals to become more visible and to increase sales.
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