SEO Migration Services are specialised offerings designed to preserve (and ideally improve) your website’s search engine rankings, traffic, and organic visibility during a significant change to your site. They include auditing current SEO, planning redirects, preserving content and optimising technical SEO, and monitoring post-launch performance. The goal is to ensure a smooth transition without losing organic visibility or traffic.
The Importance of SEO Migration
SEO Migration is crucial when making significant changes to a website. It is very important in making sure that your website keeps its Google rankings, they also matter because without it you could:
- Lose your spot on Google
- Get less traffic
- Break important links
- Lose sales or leads
However, if you have SEO Migration in place, you will:
- Keep your Google rankings
- Make sure old links still work
- Help Google find and trust your new site
- Avoid losing traffic or customers
Will I Lose Traffic During SEO Migration?
If the SEO migration services are done correctly, you shouldn’t lose traffic as SEO migration aims to maintain and improve your search engine rankings and traffic. However, there are some risks involved if the migration isn’t handled well. You can avoid traffic loss during migration by:
- Preserving on-page SEO: make sure key content, meta tags, and internal links are kept intact or properly optimised.
- Proper testing: thoroughly test everything (begin going live) to identify and fix any issues that might affect rankings or user experience.
- Monitor post-launch: keep and eye on traffic and rankings after the launch. If you notice any drops, you can address them quickly.
- Preserving technical SEO: Check your site’s structure, sitemap, robots .txt and other technical elements to ensure that search engines can crawl and index in the new site.
How Long Does SEO Migration Take?
SEO Migration can take a long time as it is an investment in protecting your traffic, rankings and revenue.
- Planning: SEO audits, mapping and strategy.
- Implementation: Redirects, and technical setup.
- Testing: Avoiding errors before launching.
- Post-launch: monitoring and fixing issues.
So because of these steps, SEO Migration services are a very detailed process that requires: 1-2 weeks of planning, 1-2 weeks of implementation and 1-2 weeks to monitor what it is like post-launch. So depending on thr website launch. SEO migration can take up to 2 months.
When Is It Important To Have SEO Migration Services?
There are many instances when you need SEO Migration Services, so knowing when to have them in place will help with improving your search rankings. These include when:
- Changing your domain name.
- Doing a full website redesign.
- Switching to a new platform (e.g., WordPress, Shopify and Wix)
- Updating your URL structure.
- Moving from HTTP to HTTPS
- Merging or splitting websites.
Why SEO Migration Has To Be Done Properly
SEO migration services matter because without expert guidance, a migration could potentially lead to:
- Loss of organic traffic.
- Drop in Google Search rankings.
- Broken links and poor user experience.
- Decline in sales of conversions.
Conclusion
In this blog i have explained what the importance of SEO Migration Services are and how they help to improve and monitor your websites search rankings. I have also explained that they have to be done properly and what the consequences are if they are not.
Contact Our SEO Experts Today
If you are looking for the perfect SEO strategy and optimisation from a team with high expertise and friendly customer service, then look no further than Active Internet Marketing. We have helped all kinds of small/medium-sized businesses since our inception and strive to be a reason for your success.
We encourage you to contact us today, and you can even get a FREE SEO consultation booked in with us!
