Keywords in SEO are specific terms and phrases that represents the main contents of your web content. Keywords will ultimately boost your business up the search engine rankings as when people are searching up for a service that includes the keywords on your business then they are more likely to view your web content. So you have to choose the right SEO keywords that are tailored for what your business is offering, so if the research into SEO keywords is done correctly, then this can be optimised and implemented effectively to increase how many people are viewing your services.

Why Is SEO Keyword Research So Important?

SEO keyword research is so important because it is one of the first steps in any SEO strategy or PPC strategy. They also build a greater understanding of the audience that you are trying to target and what search terms that they are using in order to find the content that they are seeking. By creating content that satisfies target user’s needs, you can earn organic rankings in search results. This will ultimately increase the amount of traffic on your website and confirm what your target audience is.

What Makes a Good Keyword?

A good keyword can be defined in many different ways. They can be very targeted or very broad. For example if you were to search up for a specific service that you were after in let’s say a county, then this is very broad. However, if instead you as the client were to search for a more specific business in a much more specific area such as in a town or a village. Then this is a lot better to market as a keyword as there is too much competition with broad keywords because the target audience is so fundamentally large that it is virtually impossible to get yourself visible if you are an SME (small media enterprise).

Business’s on limited budgets may reach their desired target audiences more effectively with targeted keywords. We can also call targeted keywords, long-tail as they tend to be longer phrases that are better as they are more specific. We can also call broad keywords short-tail as they tend to be shorter when the keyword is more general and broad.

The Key Elements of Keyword Research

• Research tools- using the right research tools are so important in keyword research as you have to really delve deep to identify what the best keywords will be to attract clients to your business.
• Be specific- As keyword phrases based on geography and speciality would yield highly targeted traffic.
• Strength in Numbers- You need to understand that enough people use that phrase when thinking of your niche so going back to the first bullet point, you have to have the right research tool which will give you this information.
• Highly Relevant- You need to make sure that the keywords are relevant to your ultimate goal. if you have keywords that are not remotely related to your business. Then you will find it really hard to attract the type of audience that you are aiming for.
• Develop a Resource- Can a particular keyword phrase support the development of content that is a valuable resource to readers? It needs to be able to satisfy the preliminary needs of the site visitor, to act as the first step in your sales cycle and also is it worth linking to.

How Do You Find Keywords?

1. Brainstorming- Begin by brainstorming a list of broad topics relevant to your business.
2. Use Keyword Research Tools- Utilise tools like Google Keyword Planner, Semrush and Ahrefs. these will help yo to identify search volume, competition and related terms.
3. Analyse competitors- Look at what your competitors are targeted and why they are ranking higher.
4. Focus on long-tail keywords- As these are less competitive and can attract more qualified traffic.
5. Understand keyword intent- Ensure that they keywords you choose align with the intent of your audience. Are they looking for information, comparing products, or ready to make a purchase?

Common Keyword Research Mistakes To Avoid

• Targeting high- volume competitive keywords only.
• Neglecting user intent.
• Ignoring long-tail keywords.
• Relying solely on keyword research tools.

How are Keywords Implemented?

This is done by reviewing your existing rankings to create performance benchmarks of how the new keywords will increase your search volumes. Also, you need to identify keyword opportunities to convert members of your target audience. Also, they keywords need to be organised so they flow correctly if they are related to common themes. Furthermore, you need to evaluate keyword intent as this is the purpose behind a user’s search as if you don’t satisfy your user needs, you’re unlikely to rank. Finally, assess your ranking potential by evaluating its keyword difficulty score, so you know if you have a reasonable chance of ranking for it.

FAQs

What is a keyword example?
”How to”, ”services, ”best way to”, ”solutions for”. These are all examples of what someone might search if they are looking for something specific.

What is a successful keyword?

A mix of user intent and volume that is searched enough to actually bring traffic to your website.

Conclusion

Keyword research and implementation are very important in attracting your target audience to your website as without understanding how people will reach your website, then you will not be remotely visible. So the correct keywords have to be selected to ensure that the right amount of search volumes are taking place that are specific enough to your business.

Contact Our Keyword Experts Today

If you are looking for the perfect keyword research strategy and optimisation from a team with high expertise and friendly customer service, then look no further than Active Internet Marketing. We have helped all kinds of small/medium-sized businesses since our inception and strive to be a reason for your success.

We encourage you to contact us today, and you can even get a FREE SEO consultation booked in with us!