E commerce SEO is a marketing technique that aims to get more traffic to your store by making it more visible on search engine results, ranking yourself higher means more business. It also focuses on making your website easier for search engines (and customers) to understand, use and trust. If you sell products and want to reach the broadest possible audience, then you need a well balanced optimised E commerce website. An E commerce SEO service essentially will make your store stand out above the rest as you will be visually seen before them.
How Does an E Commerce SEO Service Work?
There are multiple steps when performing an E commerce SEO service and the main goal is to receive: more traffic, more customers and more sales without the use of advertisements. A digital marketing team will do this by:
- Checking your website to find problems and see what can be improved.
- Finding the right keywords that customer are typing into Google.
- Fixing product pages to make sure that all product titles, descriptions, and images are clear with the right keywords.
- making your site faster and mobile friendly.
- Getting trusted websites to link with your E commerce site.
- Tracking your results.
Once the E commerce site has built trust with search engines through quality links, your e commerce site will ultimately lead to more traffic and sales without having to rely on expensive paid ads.
What is the Difference Between SEO and Paid Ads
SEO and paid ads are very similar as the both help to bring sufficient traffic to your web store.
SEO:
- SEO gets your website to rank organically in search engines for free.
- SEO is free but takes a long time and a large amount of effort to complete it.
- It takes months to see the traffic to your site, but it is worth the wait!
- People tend to trust organic results a lot more.
- It is very sustainable as it is long-term and you don’t have to pay for ads.
Paid Ads:
- You have to pay for ads to get immediate traffic to your site.
- You have to pay for each click or impression.
- The ads are instant when they go live.
- They stop as soon as you stop paying for the ads.
- Paid ads aren’t as well trusted as E commerce SEO.
Does E Commerce SEO increase sales?
E commerce SEO helps your online store show up higher in search results when people look for products that you sell. This means that more potential buyers visit your site as they will be searching for the keyword that is ranking higher, which will make it a lot more likely that they will make a purchase. SEO will also improve product pages to make them to make them more aesthetically pleasing. They also enhance user experience to make them faster and easy to navigate. So while SEO doesn’t directly sell products, it helps you to get in front of the right people which can lead to more traffic and more sales over time.
What’s Included in AN E Commerce SEO Service
An E commerce SEO service includes a wide variety of different steps such as keyword research to target the right terms and on page optimisation for product titles and descriptions of images. Technical SEO then aims to improve site speed and security. It will optimise products and category pages for better rankings and add a schema markup to ensure that your product appears in the Google shopping tab. The service includes link building to improve authority and rankings as regular reporting to essentially track improvements in traffic and sales over time.
Is an E Commerce SEO Service Worth It?
An E commerce SEO service is definitely worth it as it is a long-term investment that can keep bringing customers back for months and so SEO can seriously help grow your online store. You will get free long-term traffic from shoppers who are already interested, way before they have clicked on your website. This is due to the fact that SEO will help and transform your web store to ensure that it shows up In the Google search results when people are looking for the products that you sell.
What is my Web Store has Hundreds of Products?
If you have a very large web store that has a very large variety of products, SEO can still be performed but it is done a little differently. An E commerce SEO service won’t focus on optimising everything at once, instead it will focus on your best sellers, high-margin items or seasonal offers. This is because if these are focused on first, then it will help you get quicker results and more value from the SEO service. These products are more likely to attract traffic and generate sales, as customers will be viewing what they want on your webstore. They are more likely going to browse your webstore to view the rest of your product offering as many items may be similar so SEO will save you time and help your web store consistent.
For examples of e-commerce websites please click here https://www.awwwards.com/websites/e-commerce/
Conclusion
In this blog i have explained how an E commerce SEO service works and why it is so important for improving and growing a web store. I have also wrote about the key elements of an E commerce SEO service and have spoke about why the service is worth it. Finally, I have provided a link which includes examples of e-commerce websites because an E commerce SEO service can help any webstore.
Contact Our SEO Experts Today
If you are looking for the perfect SEO strategy and optimisation from a team with high expertise and friendly customer service, then look no further than Active Internet Marketing. We have helped all kinds of small/medium-sized businesses since our inception and strive to be a reason for your success.
We encourage you to contact us today, and you can even get a FREE SEO consultation booked in with us!
