Web 3.0 and Decentralised Browsers

Web 3.0 browsers allow users to browse the internet in a decentralised way, with a large emphasis on user privacy.

Most of these browsers have integrated cryptocurrency and crypto wallets, and are able to provide a quicker, more secure experience for their users. Add into the equation their prevention of advertising, and it’s easy to see why many people’s heads are being turned.

A reduction in the number of ads will reduce the effectiveness of PPC advertising significantly, and place more importance than ever on organic SEO. Many early adopters to technology – particularly those with an understanding of cryptocurrency, blockchain technology, and NFTs – are already taking advantage of Web 3.0 and its decentralised apps. If this is your target audience, SEO is an absolute necessity.

Web 3.0

Web 3.0 is seen as the third ‘age’ of the internet. The first was all about information – think websites like Wikipedia and other informative resources. The second saw the rise of social media and online commerce, allowing audiences to interact with other people and businesses online. This new third age, however, places much emphasis on decentralisation.

But what exactly do we mean by that? As opposed to needing to head to nominated locations for information, imagine that information being accessible from multiple locations at the same time. The knock-on effect would mean that giants such as Google and Meta would have less autonomy on data and hand greater control back to the users themselves.

Ubiquity and privacy are two helpful words here. The need to gain authorisation from governing bodies by using trusted intermediaries will be reduced dramatically, allowing Web 3.0 applications to run on blockchains and thus leading to more freedom of information.

The browsers - a quick guide

We have collated information on some of the most widely used browsers and provided an overview of these below, outlining their main features.

Brave Browser

  • Currently more than 50 million users. This number has been consistently increasing year on year
  • Built-in free private video calls
  • Advanced security
  • Brave rewards
  • Crypto wallet
  • 3 x faster than Chrome
Brave has positioned itself to lead the charge into Web 3.0 browsing. With a lion as its logo, it runs 3x faster than Chrome and claims to offer ‘the best privacy online’. Speed and privacy are very much its two headline acts, as are most in our list, and Brave has thus far led the way in terms of following – more than 50 million people have used it already and that number is only heading in one direction.

Osiris Browser

  • Easy access to decentralised apps
  • Built-in crypto wallet (Metawallet)
  • Build-in ad blocker
Osiris’ similarities to Brave are clear for all to see; it too claims to be faster than the ‘big browsers’ and offers freedom from mass surveillance, but we’ve got more emphasis here on the lack of ads. ‘Binge watch YouTube for hours without interruptions’, the browser’s homepage implores us, as more and more people seek to move away from the constant attempts to grab their attention.

Opera Browser

  • Web 3.0 support with VPN
  • Multi network crypto wallet
  • App support
  • Available in 42 languages
  • Large user base - 350m + users
Instead of focusing on one aspect of browsing in its sales spiel, Opera covers most bases. Speed, security, and a lack of ads is covered, but there’s also a strong emphasis on community. Social integrations and VPNs make Opera’s offering an intriguing one, and there’s a sense that there’s more to come from these guys.

Beaker Browser

  • Allows you to create and host websites from within the browser
  • P2P (peer to peer) website hosting hyperlinks
Beaker is slightly different to the first three browsers on our list, in that it allows you to create and host websites from within the browser itself. By letting you self-host websites, it can pretty much guarantee increased privacy as any hyperlinks are sent peer to peer.

Puma Browser

  • Mobile browser for iOS and Android
  • Privacy focused
  • Built-in micropayments
  • Peer to Peer file hosting
  • Easy access to decentralised domains
Puma is a mobile browser dedicated to satisfying its users. Privacy and peer-to-peer browsing is again front and centre, as this sleek new browser makes the most of its namesake’s aesthetics.

If you have found this content interesting and would like to know more about the concepts discussed, please do not hesitate to get in touch with Active Internet Marketing (UK). You can call us on 01604 765 796 or head to our contact page and fill in one of our forms

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