Web 3.0 and Decentralised Browsers
Web 3.0 browsers allow users to browse the internet in a decentralised way, with a large emphasis on user privacy.
Most of these browsers have integrated cryptocurrency and crypto wallets, and are able to provide a quicker, more secure experience for their users. Add into the equation their prevention of advertising, and it’s easy to see why many people’s heads are being turned.
A reduction in the number of ads will reduce the effectiveness of PPC advertising significantly, and place more importance than ever on organic SEO. Many early adopters to technology – particularly those with an understanding of cryptocurrency, blockchain technology, and NFTs – are already taking advantage of Web 3.0 and its decentralised apps. If this is your target audience, SEO is an absolute necessity.
Web 3.0
Web 3.0 is seen as the third ‘age’ of the internet. The first was all about information – think websites like Wikipedia and other informative resources. The second saw the rise of social media and online commerce, allowing audiences to interact with other people and businesses online. This new third age, however, places much emphasis on decentralisation.
But what exactly do we mean by that? As opposed to needing to head to nominated locations for information, imagine that information being accessible from multiple locations at the same time. The knock-on effect would mean that giants such as Google and Meta would have less autonomy on data and hand greater control back to the users themselves.
Ubiquity and privacy are two helpful words here. The need to gain authorisation from governing bodies by using trusted intermediaries will be reduced dramatically, allowing Web 3.0 applications to run on blockchains and thus leading to more freedom of information.
The browsers - a quick guide
We have collated information on some of the most widely used browsers and provided an overview of these below, outlining their main features.
Brave Browser
- Currently more than 50 million users. This number has been consistently increasing year on year
- Built-in free private video calls
- Advanced security
- Brave rewards
- Crypto wallet
- 3 x faster than Chrome
Osiris Browser
- Easy access to decentralised apps
- Built-in crypto wallet (Metawallet)
- Build-in ad blocker
Opera Browser
- Web 3.0 support with VPN
- Multi network crypto wallet
- App support
- Available in 42 languages
- Large user base - 350m + users
Beaker Browser
- Allows you to create and host websites from within the browser
- P2P (peer to peer) website hosting hyperlinks
Puma Browser
- Mobile browser for iOS and Android
- Privacy focused
- Built-in micropayments
- Peer to Peer file hosting
- Easy access to decentralised domains
If you have found this content interesting and would like to know more about the concepts discussed, please do not hesitate to get in touch with Active Internet Marketing (UK). You can call us on 01604 765 796 or head to our contact page and fill in one of our forms
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