What is cryptocurrency marketing?

Cryptocurrency marketing is all about making your products stand out from the crowd. We are constantly seeing an increasing number of coins and ICOs on the market, making it essential for cryptocurrencies to separate themselves from their competition. Focusing on branding and performance, and having a willingness to continue to develop from a design perspective, allows businesses to stay ahead of those around them

How does cryptocurrency digital marketing differ from other forms of digital marketing? Cryptocurrency digital marketing is all about focusing on your audience, and building a community for them to learn about your products. Content marketing – on websites, search engines, and social channels – often holds the key.

As with any form of digital marketing, data interpretation is at the centre of everything successful. The more data acquired from a strategy, the more that strategy can be refined and retargeted. It is no different with cryptocurrency marketing; create great content, record its effectiveness, and make informed changes.

The key here is that every offering from a cryptocurrency business will be different, and that’s why a tailored, bespoke approach is always going to be necessary.

Why choose Active Internet Marketing (UK) as your crypto marketing agency?

In short, we get results.

If you're looking for a longer answer, let us take you through a variety of techniques we use to get there:

Content Marketing

Educational content goes a long way in the world of cryptocurrency. Becoming an authority in the industry – a fountain of knowledge for people to return to – is one of the best ways to elevate your marketing strategy to a whole new level.

Create content that is genuinely useful and publish it across a range of platforms, from your website to your LinkedIn page, and watch your website traffic shoot up.

SEO

Having an established presence on search engines is essential for any business operating online. With well over 1000 well known cryptocurrencies now out there, making a conscious effort to out-rank your competitors is a must.

By establishing a list of primary and secondary keywords that are worth targeting, and then optimising your on-site content to target the most relevant from that list, we are confident in our ability to get you the results you’re looking for.

Social Media

By choosing your platforms carefully, you can go straight to the places your potential customers will be. Successful crypto investors carry out a lot of research before they decide which products to put their money behind, while Twitter and Reddit are great places to find market updates. Play your cards right, and you can position your brand and products in just the right place through the power of social media.

Social media is also a great place to go for invaluable feedback from the community during the development of your proposition. We’ve already spoken on this page about the importance of gathering data, and people’s opinions on forums undoubtedly constitutes data.