Within this post, we will be covering all about Artificial Intelligence ( the positives and some potential negatives ) and its future in digital marketing. AI for 2025 is undoubtedly still growing and is being used by more and more businesses as the years go on. Although AI can be a topic of debate about whether its growth in the world is for the good, there is no question that over the years it has impacted the world of marketing hugely.
AI is used for many different reasons and can complement marketing strategies just by reducing time and giving instant answers for optimisation, campaigns, etc. Nevertheless, the main use of artificial intelligence is often because it is the quickest way to ‘think’. The source ‘Social Shephard’ they mention that 92.1% of businesses have seen measurable results from the use of AI. Let’s have a look for ourselves!
Firstly, What Is Artificial Intelligence?
It may seem obvious what AI is and what it does. Yet, it is much more than just ‘ChatGPT’ and offers more than most use it for like, solving maths homework or asking how to cook a recipe. It especially could be of much use to businesses looking to improve their marketing and find efficient solutions to simple problems or queries occurring in their digital marketing.
Firstly, AI is trained on huge amounts of information and data to learn and identify the patterns throughout. This contributes to it becoming able to talk to humans through conversations online and helping with questions all of us might have. Even some of our favourite music artists have the assistance of AI to help write songs, so no matter what industry you are in a part of AI is likely to be of use.
Secondly, AI is used in many different forms and is displayed in many different ways that customers could come across, some more obviously AI than others. Here are some examples:
- Virtual Assistant Pop-ups
- AI-powered Chatbots
- Email Automation
- Voice Assistants
- AI-powered Surveys and Feedback Collection
- Smart Recommendations
- Automated Phone Support
- Push Notifications
- AI-driven Social Media Interactions
In marketing a majority of these will help engage with your customers and already have made a difference to many businesses, all the while saving huge amounts of time and effort.
Here is a quote from Ginni Rometty, former CEO of IBM:
You may wonder how we remembered that quote. No scrolling through Google sites, simply just asking about an AI source. Proving its reliability and knowledge efficiency. Businesses could thrive doing the same except relate it to your customer base, and find out more about them like they would do for other things. Tailor your marketing to their interests. Not 100% on everybody’s interests? That’s where AI comes in. Use it to understand your target audience quicker than average by using the best AI tools for your business
How Did AI Start For Businesses?
Of course, the interest as humans we had for AI started before the 2000s, but the turn point in marketing was around 2011 and suddenly, this new form of intelligence started to have noticeable effects. For example, in 2011 Apple released Siri as the first popular virtual assistant. AI has evolved massively and the hype around this form of intelligence noticeably got more popular as it became closer to replicating human behaviour.
Nowadays, AI can have remarkable language processing capabilities and can be used as chatbots, virtual assistants on websites, and even now analyse photos and turn that into its own form of vision. Nowadays, the most common use of AI in digital marketing is virtual chatbots that will pop up for convenience to customers when looking at a website.
And What’s It Looking Like For The Future?
The development of marketing strategies, techniques, and overall growth has exceeded many expectations, mainly over the last few years, and will continue to – at a faster pace as the years go on. Here are some examples of predictions for the marketing future.
Only recently people have noticed the increase in AI for content creation for big companies. Coca-Cola is a huge example. Their latest Christmas advert in 2024 caused a stir in opinions of whether it compared to the Christmas spirit people had felt from other adverts. Yet, from a business perspective, AI allows a message to be sent across, at a much lower budget than production costs would.
So, in years to come it is expected that with AI-strengthened ‘emotional intelligence’ people will be satisfied with this type of content creation when it is tailored more to the people and what they want to see and feel.
On the topic of human interaction, in 2025, it’s predicted that AI chatbots will manage up to 85% of customer interactions without human intervention. If this becomes the case, it will increase efficiency and sales through developed speed as well as, instant business development, as more jobs can be done as well as others.
As AI continues to expand its reach, the importance of ethical considerations and governance will intensify. Companies must implement policies and ethical frameworks to guarantee the responsibility of AI, safeguarding consumer rights, and ensuring data privacy. This could involve the creation of dedicated AI ethics boards and compliance with more stringent regulatory standards.
How Artificial Intelligence Assists Towards Digital Success
Personalisation:
AI is used so often and is tailored toward every one of us on digital platforms. Some examples include Netflix using it to personalise movies and show recommendations all based on data it has analysed.
Other businesses can use this same strategy with other marketing forms such as email marketing. Again, this tracks customer’s data and due to the user likely receiving emails they are interested in, it could improve customer engagement, secure conversion, and drive overall ROI.
Prediction Accuracy:
AI of course is very accurate and is equally just as modern. Meaning, that any latest trend on any platform can be explained to you and therefore AI can predict what your customers will be interested in. This would massively help if content creation is huge in your businesses or even for general SEO and to know what is being googled and ultimately, what topics of discussion are for people around the world.
Streamlined Decision Making:
By identifying complex patterns, correlations, and anomalies that humans might overlook, AI can provide more accurate insights and predictions. As previously mentioned, the use of artificial intelligence completely quickens the human thinking process. It does not mean you did not think of the idea and that you cannot take credit – it just prompts more to your original thought and develops it into something you may have concluded minutes, hours, or even days later. Meanwhile, the idea that is constructed will have little to no risks for a business or branding as AI detects this.
There are many positives as to why AI is a no-brainer for business marketing especially with it cutting costs. But should we put full faith in AI?
Will AI Replace Our Roles?
Simply what we mean here is, will chances for marketing jobs become unavailable against forms of robots? Many are concerned looking into the future of AI, not even just in marketing industries, but it is not always tough to answer.
While AI has become a valuable tool in marketing, humans still hold the edge when it comes to several key aspects of the field. Human marketers bring creativity, emotional intelligence, and empathy to the table – traits that are crucial for building meaningful connections with customers. While AI can automate tasks and provide data-driven insights, it is ultimately the human touch that drives innovation, fosters customer trust, and creates the emotional engagement that keeps brands relevant and successful.
AI can analyse and explain trends, as well as notice customer, likes and dislikes for products or services, yet, a simple phone call from humans in an office, at home, or even on holiday can get a better understanding to overpower AI. Marketers succeed with AI, but it is not necessary when dealing with customers. So, get going with more business ideas and talk to other experts too – the human ones… at Active Internet Marketing.
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