CRO, or Conversion Rate Optimisation, is the process of turning website visitors into loyal customers. We analyse your website, before using specialist software and our own expert knowledge to come up with solutions that will help to increase your online revenue. We use the best CRO (Conversion Rate Optimisation) software on the market, which allows us to analyse your website visitors in greater detail than ever before, so we can see exactly how users interact with your website. By understanding everything, from the time of day that people enter your site to where on the page they clicked, we can implement an extremely effective bespoke CRO strategy.
We use several different mapping softwares to find out the demographic of the people entering your website. We look for everything, from their location to whether they are a new or returning customer, using this information to cater your website to encourage conversions. To find out about user interaction, we use heat, confetti, scroll, and usage maps which show us exactly where people are focusing when they are on your website. All of the data that we collect is then put into detailed reports so that you always know what is going on, and can see exactly how the changes we make are influencing your website.
We are situated just around the corner from Bedford, meaning that we are up to date with local businesses and the local demographic, which is ideal when it comes to appealing to potential customers. In order to see exactly what makes your audience tick, we use a technique called A/B Split Testing. This is a method that allows us to trail other layouts of pages on your website against your current layout. Half of your audience will see your current layout and the other half will trial the new version with neither party being aware that they are being monitored. This allows us to see how our changes are impacting your website.
If you would like to discuss how our CRO (Conversion Rate Optimisation) techniques could benefit your Bedford business, please do not hesitate to get in touch. You can contact us on 01234 604 031, alternatively fill out our online contact form and we will return your enquiry as quickly as possible. We look forward to hearing from you.