It is hard to get away from the feeling that apps are only for big name brands, like ecommerce giants Amazon. However this is not the case. More and more small businesses are following the mobile trend, as it becomes clear that purely having a mobile friendly site does not constitute an effective mobile strategy.
More and more independent businesses that you interact with on a day to day basis are branching out into the world of apps. Many spas now have an app that you can use to book a treatment, and restaurants have apps where you can book a table, view their menu and make enquiries. Alongside an effective SEO strategy and digital marketing campaigns, an app expands your potential audience and their engagement.
There are many benefits to building your own mobile platform, here are our top 4.
- Staying Visible to Customers. When an app is downloaded, it’s icon is always there on their phone menu. Therefore even if they don’t click on your app, they are subconsciously noticing the image and text. Also, if your business has a downloadable app, then often customers will choose to use the app over browsing the internet to find a website because it is a quicker and easier way of locating information.
- Stand out from the Competition. These days, mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. By being the first in your area to develop a mobile app, your customers will see you as the forward thinking company.
- Improve Customer Engagement. Whatever your business, your customers need to be able to contact you. Having a messaging service within your app can make a real difference in the way that your customers communicate with you. It also allows you to manages how your customers get in touch, how many customers would you prefer to communicate with via text than via phone call?
- Create a Digital Marketing Channel. By having an app, you can notify your customers directly of any special offers or sales. Push notifications allow your to gain direct interaction with your customers more frequently, meaning you can easily remind customers about your products and services.