Images can deliver a powerful message in any media, reinforcing content and copy as well as helping to keep your website users engaged. They are also a great way to boost your websites SEO and encourage website shares on social media.
The phrase ‘a picture paints a thousand words’ is undeniably overused, however it does apply to website designs. Copywriting is a really important part of any website, however a beautifully shot image can reduce the need for so much copy. This makes your website more engaging, and your visitors more likely to stay on your site.
If you are an ecommerce site, and you want to introduce a new range of products, the most important element is always the image. If you need to describe how a product solves problems, works, answers questions and appeals in other ways, an image is worth it’s weight in gold. Images give depth and context to a description, a testimonial or story and provide a much more immersive experience than writing alone. Using imagery on a website can allow the web designers to influence how an audience responds to a product or a piece of content, which is a fantastic asset.
Images can also be used to educate. There are millions of how to guides and videos on the internet , with a good image being able to clarify problems, answer questions and show someone what to do in a single shot. Adding these resources to a product website is a great way to remove any potential barriers that a customers may have before purchasing the product.
Websites that use images well can appeal to a wide range of people, focusing on their desired demographic to ensure that they can secure as much business as possible.