OWNED MEDIA
CRM & MARKETING AUTOMATION
PAID MEDIA
DATA & ADVANCED ANALYTICSThe Objective
Boss Construction came to us over three years ago, after working with a different SEO company that wasn’t delivering SEO results or quality of service.
They are an established, successful construction company, based in Sutton Coldfield near Birmingham. They are experts in a variety of work on residential properties, including full renovations, bathroom and kitchen refurbishments, extensions and loft conversions.
We were very impressed by their commitment to an end-to-end service; they provide full project management. They don’t sub-contract any of the work so they can guarantee the quality of their tradespeople and co-ordinate every stage smoothly.
As 90% of their new work came from word-of-mouth referrals, their customer satisfaction level speaks for itself.
But their online presence certainly did not match their excellent reputation. They weren’t ranking at all in their local area around Birmingham. And they weren’t converting any of the traffic on their website.
They specifically wanted to work with an SEO company that has a good level of customer service, with regular communication and reporting. As this is our standard practice, we could tick that off their list of objectives straight away.
Our Strategy
| Local SEO | Content Marketing | SEO |
In terms of the website itself, our first priority was a full technical audit in order to amplify every possible element for SEO. We wrote new content, with SEO considerations fully embedded into the text for maximum impact.
We developed strong map listings for the company, in order to drive their previously non-existent local search rankings as quickly as possible. We know from experience that local SEO is a critical factor for businesses in the construction industry.
This strand of our strategy is complemented by a bespoke content marketing plan. Our highly skilled copywriters combine their SEO knowledge and research skills to produce bite-sized blog posts that define Boss Construction’s authority within Google’s parameters and their industry. They target client problems and keyword search terms simultaneously. Building Google’s trust in the high quality and clients’ trust in the brand. Clients get clear, knowledgeable answers to their questions. And Google continues to drive traffic towards this high quality.
The Results
Boss Construction now gets consistent work from our strategic SEO work with them – a top result! They are more than happy with both our results and the ongoing working relationship.
Our focus on local SEO is incredibly successful as they now rank highly in local, Birmingham area searches. In such a competitive market, from such a disadvantaged position, this is quite a result! And one which was achieved in a very short space of time.
Every year that we work together, the traffic to their website grows, online trust builds, and Boss Construction gets even stronger. And they still appreciate the fact that we are working towards their business goals with them, report regularly and actually talk to them!
