Welcome to the world of brand storytelling. Once upon a time, storytelling was performed in front of a roaring fire; a captivated audience would be gathered around with eyes gazing
When selling a product, the temptation is to, well, sell that product. We list USP’s (Unique Selling Points), we pay attention to features, we insightfully prattle about its functions. We’re
Here at Active Internet Marketing (UK), Workshop Wednesday is our chance to comprehensively explore and examine digital marketing techniques, old and new, that could be applied within our own practices
In a world where social media is considered the leading marketing platform to maximise customer engagement, email marketing is often overlooked by the industry. The phrase ‘email marketing’ is generally
As content creators, we are told day in day out to create ‘good, unique’ content to get our websites noticed. This phrase is often sprinkled amongst other terms such as
You may have noticed when you logged onto your Facebook business page recently that it looked a little different. That’s because Facebook have decided to shake things up a bit
Marketing, content writing, SEO, web design: it’s all about creating for people, about matching up with the culture of the moment, about starting a conversation between brand and potential customer.
Social media forms such as Facebook and Twitter are completely ingrained into our society. When done correctly, social media is responsive to the needs of its users. We are constantly
My seemingly unending curiosity for Google’s minute changes has once again been piqued. I’m largely confident that my long-suffering colleagues are now getting a sore head from my constant bleating
For our last Workshop Wednesday our Digital Marketing Team Leader presented a detailed overview of how to both understand and reflect the tone of a business in your writing. Nothing
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