Content has been dethroned; ‘entity’ is the new King (or Queen) of SEO. In September 2019’s Brighton SEO conference, entities were a core focus for many of the industry’s thought
We’ve all seen our fair share of controversial ad campaigns and taken to Twitter to bemoan the poor marketing choices of major brands. Truth be told, though, all that bemoaning
At Active Internet Marketing (UK), we know exactly how confusing the world of SEO can be – with Google’s lack of clarity, the same approaches generating totally different results, and
Another day, another change from Google. As of 11th April, Google’s mobile search will now be in the form of a Google ‘infinite scroll’, meaning pagination has disappeared from mobile
Google’s veritable zoo of algorithms is a detailed guide for those in the SEO community, but keeping track of the numerous comings and goings of Google’s animals, and that odd
Social media strategies are becoming an increasingly important part of businesses’ digital marketing strategies. However, social media is constantly changing and it influences other areas of marketing. For example, changes
If you’re routinely keeping your eye on SEO tools such as Mozcast and SEMrush Sensor like we are, then your mouth will have similarly dropped open at the vast increase
At the beginning of April this year, Moz released their hotly anticipated 2017 Local Search Ranking Factors (LSRF) survey. Every year, Moz assembles a thorough questionnaire with the intention to
Are you trying to decide whether influencer marketing campaigns are an option for your brand or company? In our previous blog post, ‘Influencer Marketing: What It Is and Why You
‘Where there is no imagination, there is no horror…’ Arthur Conan Doyle Before we all dust off our cat ears and shell out our pumpkins, let’s spend some time taking
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