Controversial Marketing: When Marketing Strategies Go Wrong
We’ve all seen our fair share of controversial ad campaigns and taken to Twitter to bemoan the poor marketing choices of major brands. Truth be told, though, all that bemoaning and subsequent media coverage can just serve to promote the brand more – often leading to increased traffic to their website and plenty of word-of-mouth […]
Why Effective Communication is Your Key to Success
When it comes to business, effective communication is key. Whether it’s internal liaising to successfully collaborate and innovate, or external communication to secure a new contract or propose an idea, such goals can only be realised if they are effectively delivered from the outset. External Communication Would you buy an invisible product and trust that […]
EU Data Protection Regulation: What GDPR Means for Your Marketing
What is the EU Data Protection Regulation? The EU Data Protection Regulation (or GDPR as it is commonly known) is a new legislation that will apply in all EU countries (including the UK) from May 2018. The regulation deals with a number of aspects regarding data protection. The main focal points are on the way […]
Bog-Standard to Blog-Standard: What Do Blog Posts Do For Your Website?
It’s 3pm on a Friday afternoon and my line manager has set me the task of writing a blog. With the weekend right around the corner, it is fair to say that my motivation has hit somewhat of a lull. What even is the point of writing blog posts? What do they even do for […]
May’s Google Ranking Fluctuations: What’s Google Doing and How Do You Fix It?
If you’re routinely keeping your eye on SEO tools such as Mozcast and SEMrush Sensor like we are, then your mouth will have similarly dropped open at the vast increase that could be seen in May’s Google ranking fluctuations. Every respectable tool that we checked showed, from May 18th, vast turbulence in the SERP’s (Search […]
What Digital Marketing Can Learn From The Big Screen: Three Great Examples of Film Marketing Campaigns
Coming up with original marketing campaigns can be extremely challenging. Ensuring that you don’t simply default to employing overused cliches is no mean feat; a plethora of ‘unique’ marketing techniques has been utilised over the years and, sometimes, it seems like we’re running out of fresh material. Discounts and puns still have their place, but […]
The Tricks and The Treats of Halloween Digital Marketing Campaigns
‘Where there is no imagination, there is no horror…’ Arthur Conan Doyle Before we all dust off our cat ears and shell out our pumpkins, let’s spend some time taking a look at the winners and losers of various Halloween digital marketing campaigns from the last few years. Halloween is responsible for the production of […]
What’s Your Story? How to Elevate Your Business through Brand Storytelling
Welcome to the world of brand storytelling. Once upon a time, storytelling was performed in front of a roaring fire; a captivated audience would be gathered around with eyes gazing upwards in eager anticipation, ready to drink in thrilling tales of heroes and monsters, imagining themselves as the championing force for the moral of the […]
Feelings over Functions: Why (and How) We Should Market to Emotions
When selling a product, the temptation is to, well, sell that product. We list USP’s (Unique Selling Points), we pay attention to features, we insightfully prattle about its functions. We’re missing the point. By focusing on features rather than focusing on how that product will directly benefit someone’s life, we are negating the very essence […]
To AdBlock or Not To AdBlock: Does Advertising and Marketing Deserve Freedom of Speech?
In a some-may-say controversial move, the government have watered down their efforts to target childhood obesity, which includes a decision to backtrack on a junk-food advertising ban. This decision comes only weeks after Facebook began a move towards circumventing AdBlock and other such programmes, a move that will ensure that anyone and everyone will begin […]
