To AdBlock or Not To AdBlock: Does Advertising and Marketing Deserve Freedom of Speech?
In a some-may-say controversial move, the government have watered down their efforts to target childhood obesity, which includes a decision to backtrack on a junk-food advertising ban. This decision comes only weeks after Facebook began a move towards circumventing AdBlock and other such programmes, a move that will ensure that anyone and everyone will begin […]
Workshop Wednesday: A Guide to Knowing Your Audience Through Persona Creation
Here at Active Internet Marketing (UK), Workshop Wednesday is our chance to comprehensively explore and examine digital marketing techniques, old and new, that could be applied within our own practices to perfect the services we can offer to our customers. Our team of content marketers share the responsibility of running individual workshops, each in turn […]
The ‘Toilet Paper’ Strategy and Other Stories – a Guide to Creating Controversial Content
As content creators, we are told day in day out to create ‘good, unique’ content to get our websites noticed. This phrase is often sprinkled amongst other terms such as ‘shareable’, ‘engaging’, and my personal favourite, ‘viral’. We are right to strive towards these goals, as ultimately we are looking to inform our readers and […]
SEO and Marketing Lessons to Learn from UEFA Euro 2016
Marketing, content writing, SEO, web design: it’s all about creating for people, about matching up with the culture of the moment, about starting a conversation between brand and potential customer. As a digital marketer, it’s easy to crawl in through the frame of the computer screen and deal entirely in the world of analytics and […]
Another New Favourite Colour: ‘Google Adverts’ Badge Has Gone Green
My seemingly unending curiosity for Google’s minute changes has once again been piqued. I’m largely confident that my long-suffering colleagues are now getting a sore head from my constant bleating about colour changes, thicker lines, and auto-complete scandals; and so I’ve done what any conscientious person would do: I’ve stopped bothering them and have decided […]
Workshop Wednesday: How to Use Sentence Structure to Get the Most out of Your Writing
For our last Workshop Wednesday our Digital Marketing Team Leader presented a detailed overview of how to both understand and reflect the tone of a business in your writing. Nothing is more important for content and copywriters, nor for social media marketers, or really for just about anyone writing for SEO (Search Engine Optimisation). It […]
Workshop Wednesday: How to Fully Understand the Tone of a Business, and How to Reflect That in Your Writing.
Here at Active Internet Marketing, we understand that learning doesn’t just take place behind a computer screen. That is why we have made it our prerogative to make sure that we are talking about digital marketing, and all that it entails, on a regular basis. Everybody has different strengths and perspectives to offer the team, […]
A Guide to Google Algorithms and What They Mean for SEOs
As digital marketers, we all like to say that our way is the right way: that if you want your company to become a household name and to have your website ranking alongside the frontrunners in your industry, then we hold the key. The truth is, despite our varying campaigns and SEO techniques, we are […]
How Becoming a Mastermind in Psychology Can Help You Control – Sorry, Convert – Potential Customers: Nathalie Nahai on Marketing Psychology
This blog post on psychology in marketing marks the last blog post I’ll be doing on my 3 favourite talks at Brighton SEO this April. To garner some context, read the first one here. The other two talks can be found here and here. Nathalie Nahai Creating Persuasive Content It was no surprise that the […]
My Take on Why Humour Is Totally Easy and Not Even Risky: Natalie Jones Tells Us How to Connect with the Fellow Kids
Natalie Jones of WooRank Inbound Comedy: Stand out by making your audience laugh I won’t try to be humorous in this blog post, as I’ll only be setting myself up for criticism along the lines of: ‘Did you even understand the talk?’. Yes, I maybe did, but I’m squirrelling away all of my […]