The Tricks and The Treats of Halloween Digital Marketing Campaigns
‘Where there is no imagination, there is no horror…’ Arthur Conan Doyle Before we all dust off our cat ears and shell out our pumpkins, let’s spend some time taking a look at the winners and losers of various Halloween digital marketing campaigns from the last few years. Halloween is responsible for the production of […]
Feelings over Functions: Why (and How) We Should Market to Emotions
When selling a product, the temptation is to, well, sell that product. We list USP’s (Unique Selling Points), we pay attention to features, we insightfully prattle about its functions. We’re missing the point. By focusing on features rather than focusing on how that product will directly benefit someone’s life, we are negating the very essence […]
Using Snapchat As A Digital Marketing Tool
In our role as digital marketers, we are always looking to get involved with the latest digital marketing tools in order to ensure that our work is ahead of the curve. In one of my earlier blog posts, where I look at the rise of visual content in social media, I started to consider how […]
To AdBlock or Not To AdBlock: Does Advertising and Marketing Deserve Freedom of Speech?
In a some-may-say controversial move, the government have watered down their efforts to target childhood obesity, which includes a decision to backtrack on a junk-food advertising ban. This decision comes only weeks after Facebook began a move towards circumventing AdBlock and other such programmes, a move that will ensure that anyone and everyone will begin […]
BREAKING NEWS: Split Testing Being Conducted on Facebook Business Page Layouts
You may have noticed when you logged onto your Facebook business page recently that it looked a little different. That’s because Facebook have decided to shake things up a bit and introduce a new layout. This has taken our office by storm, especially since Facebook themselves have said nothing on the matter, keeping schtum on […]
Going Live: The Rise Of Visual Content Within Social Media
Social media forms such as Facebook and Twitter are completely ingrained into our society. When done correctly, social media is responsive to the needs of its users. We are constantly demanding more, wanting easier navigation, better content, and instant access to the world around us. I’ll be honest, I’ve checked my phone around 36 times […]
Workshop Wednesday: How to Use Sentence Structure to Get the Most out of Your Writing
For our last Workshop Wednesday our Digital Marketing Team Leader presented a detailed overview of how to both understand and reflect the tone of a business in your writing. Nothing is more important for content and copywriters, nor for social media marketers, or really for just about anyone writing for SEO (Search Engine Optimisation). It […]
How Becoming a Mastermind in Psychology Can Help You Control – Sorry, Convert – Potential Customers: Nathalie Nahai on Marketing Psychology
This blog post on psychology in marketing marks the last blog post I’ll be doing on my 3 favourite talks at Brighton SEO this April. To garner some context, read the first one here. The other two talks can be found here and here. Nathalie Nahai Creating Persuasive Content It was no surprise that the […]
My Take on Why Humour Is Totally Easy and Not Even Risky: Natalie Jones Tells Us How to Connect with the Fellow Kids
Natalie Jones of WooRank Inbound Comedy: Stand out by making your audience laugh I won’t try to be humorous in this blog post, as I’ll only be setting myself up for criticism along the lines of: ‘Did you even understand the talk?’. Yes, I maybe did, but I’m squirrelling away all of my […]
Why Ignorance Doesn’t Have to be Frightening: My First Time at Brighton SEO
“The only true wisdom is in knowing you know nothing.” – Socrates Within the SEO world, I am a veritable newbie. Having entered into this industry like a newborn babe, wide-eyed and blinking and utterly confused, I was just about starting to feel like I was getting a grasp on exactly what’s going on in […]
