To Like or Not to Like: The Instagram Update
Back in April, Instagram announced that it would trial the removal of the like count for users in Canada. The proposed change has received a mixed response, with general users, online influencers and business accounts considering what this will mean for their online presence. Currently, there are two account settings available on Instagram – public […]
Creating Viral Blog Content for Local and Small Businesses
Often considered the ‘holy grail’ of content marketing, going viral is an extremely effective way of developing your brand and growing your website. Unfortunately, like the holy grail, going viral with your blog content can be elusive and almost impossible.
Controversial Marketing: When Marketing Strategies Go Wrong
We’ve all seen our fair share of controversial ad campaigns and taken to Twitter to bemoan the poor marketing choices of major brands. Truth be told, though, all that bemoaning and subsequent media coverage can just serve to promote the brand more – often leading to increased traffic to their website and plenty of word-of-mouth […]
What IGTV Means for Businesses
Instagram is the home of visual storytelling. Over the years, the audience on this platform has grown exponentially, with the most recent statistics demonstrating the rise from 800 million monthly users in September 2017 to 1 billion users in January 2018.The latest update to Instagram is IGTV, a feature that allows users to share vertical […]
What Does the Facebook Algorithm Update Mean for Business Marketing?
Announced earlier today, January 11, Facebook has decided to shake itself and its users up with an algorithm update that focuses on demoting ‘public content’ from media outlets, businesses, and publishers in favour of amplifying personal moments between your Facebook friends. Why Change the Facebook News Feed Algorithm, Again? To restore the community sense of […]
Social Media Trends to Look out for in 2018
Social media strategies are becoming an increasingly important part of businesses’ digital marketing strategies. However, social media is constantly changing and it influences other areas of marketing. For example, changes in the social media world can affect who your target audience could be; this is why it’s important to stay updated. Below, we’ve shared the […]
The Basics of SEO: An Active Guide to the Fundamentals
“Yeah, I’ll do your SEO. Basically you’ve got to have a really in-depth, technical understanding of how the internet works if you’re going to succeed. It’s all really technical, but really rewarding. Like, the other day I was doing some technical work, looking into the SERPS of this keyword and I was so made […]
Guideline Updates: How Influencer Marketing Has Changed the Face of Advertising
Influencer marketing has become a big business over the last few years and its great success doesn’t seem to be dwindling any time soon. But, why? What is influencer marketing, how has it transformed the face of advertising and what guidelines need to be adhered to? Until recently, the Federal Trade Commission has not closely […]
What Digital Marketing Can Learn From The Big Screen: Three Great Examples of Film Marketing Campaigns
Coming up with original marketing campaigns can be extremely challenging. Ensuring that you don’t simply default to employing overused cliches is no mean feat; a plethora of ‘unique’ marketing techniques has been utilised over the years and, sometimes, it seems like we’re running out of fresh material. Discounts and puns still have their place, but […]
Five Great Examples of Influencer Marketing Campaigns
Are you trying to decide whether influencer marketing campaigns are an option for your brand or company? In our previous blog post, ‘Influencer Marketing: What It Is and Why You Should Be Using It’, we detailed exactly why companies should be exploring the impact of social influencers and offered five positive advantages to employing influencer […]
