Marketing as History: When Advertising Creates Its Own Culture
Looking back at old adverts is always an interesting sojourn into the past. Advertising, posters, and newspaper clippings inform historians greatly on the cultural norms and societal traits of times gone by. The poster above – ‘You mean a woman can open it?’ – tells us plenty about the views of the era. People […]
How Vloggers Are Changing the Face of Advertising – And Why it’s A Good Thing
Video bloggers, or ‘vloggers’, are a relatively new trend in advertising and marketing, and people are nervous. We can see why. This is a young person’s game, and the people in charge – the kids sitting in front of the camera, are not playing by ‘business’ rules as we’ve established them. No, they’re playing by […]
7 Pinterest Tips and Tricks for Businesses
Pinterest is one of the fastest-growing social networking platforms that allows users to visually share and ‘pin’ new and exciting images and videos from other users. It is a great opportunity for business marketers who want to market their products or services, by creating attention-grabbing visuals that drive website traffic to drive sales and create […]