The Importance of Online and Google Reviews For Businesses
What are Google reviews? Everyone uses Google, so everyone would have seen a Google review at some point.They appear in the Google My Business profile paired with star ratings and can be left by anyone with a Google account. Reviewers tend to focus on what they liked or disliked about the service they received to […]
Creating Viral Blog Content for Local and Small Businesses
Often considered the ‘holy grail’ of content marketing, going viral is an extremely effective way of developing your brand and growing your website. Unfortunately, like the holy grail, going viral with your blog content can be elusive and almost impossible.
Optimising for Local Search: What Is ‘Post-Rank’ and How Do We Navigate Its Impact?
At the beginning of April this year, Moz released their hotly anticipated 2017 Local Search Ranking Factors (LSRF) survey. Every year, Moz assembles a thorough questionnaire with the intention to audit successful local digital marketers to discover their preferred techniques for ranking locally. The results are compiled and then shared worldwide to create a comprehensive […]
How to Use Local SEO to Increase Your Online Reach
If you read our blog post about Google’s algorithms, then you know that just about everything you do on your website is monitored and tracked, adding or taking away from your website’s online authority. Since the release of Google’s Pigeon algorithm in July 2014, the emphasis on local search engine optimisation has been growing, with […]
‘I Know You’re SEOs at an SEO Conference but Please Stop Caring About SEO’: Greg Gifford on Local SEO Marketing
For the context afforded by having read the first blog post in this series, read my take on my first time at Brighton SEO. Also, my write-up of Natalie Jones’ talk on humour in digital marketing is the third article in the series. Greg Gifford of DealerOn Marketing to Local Customers Takes More Than Local […]
