How SEO Leads to More Website Traffic
With any business, the point of having your own website is to create a hub of information about your company, leading to more sales and conversions. Of course, the key to having a successful website is to ensure that old and new customers are regularly visiting the site. The more traffic your website gets, the […]
What is Barnacle SEO?
Search Engine Optimisation (SEO) is a fairly well understood concept these days. The practice of making your website favourable to search engines (predominantly Google) has been a popular form of digital marketing for over a decade, and companies that have invested in this marketing tactic have reaped the rewards for just as long. However, Google’s […]
Google My Business and SEO: Why It’s Important
Did you know that, on average, a Google My Business Profile with over 100 images gets 520% more phone calls than one with fewer than 100? Getting set up on Google My Business might seem like a daunting process, but if you’re serious about SEO, it’s a vital resource that you must take advantage of. […]
Build Trust and Boost Your Online Presence
If you want to rank highly on the world’s leading search engine – Google – you’ll first need it to trust your website. Over the years, Google’s algorithms have evolved, but throughout this time, they have preached the same message – their desire to satisfy the searcher’s intent. Google understands that if the information they […]
Entities in SEO: Hot Topic at Brighton SEO 2019
Content has been dethroned; ‘entity’ is the new King (or Queen) of SEO. In September 2019’s Brighton SEO conference, entities were a core focus for many of the industry’s thought leaders – even within the local SEO sphere. Here, we run through some of the key points you need to know about what entities are, […]
The Importance of Online and Google Reviews For Businesses
What are Google reviews? Everyone uses Google, so everyone would have seen a Google review at some point.They appear in the Google My Business profile paired with star ratings and can be left by anyone with a Google account. Reviewers tend to focus on what they liked or disliked about the service they received to […]
Creating Viral Blog Content for Local and Small Businesses
Often considered the ‘holy grail’ of content marketing, going viral is an extremely effective way of developing your brand and growing your website. Unfortunately, like the holy grail, going viral with your blog content can be elusive and almost impossible.
Optimising for Local Search: What Is ‘Post-Rank’ and How Do We Navigate Its Impact?
At the beginning of April this year, Moz released their hotly anticipated 2017 Local Search Ranking Factors (LSRF) survey. Every year, Moz assembles a thorough questionnaire with the intention to audit successful local digital marketers to discover their preferred techniques for ranking locally. The results are compiled and then shared worldwide to create a comprehensive […]
How to Use Local SEO to Increase Your Online Reach
If you read our blog post about Google’s algorithms, then you know that just about everything you do on your website is monitored and tracked, adding or taking away from your website’s online authority. Since the release of Google’s Pigeon algorithm in July 2014, the emphasis on local search engine optimisation has been growing, with […]
‘I Know You’re SEOs at an SEO Conference but Please Stop Caring About SEO’: Greg Gifford on Local SEO Marketing
For the context afforded by having read the first blog post in this series, read my take on my first time at Brighton SEO. Also, my write-up of Natalie Jones’ talk on humour in digital marketing is the third article in the series. Greg Gifford of DealerOn Marketing to Local Customers Takes More Than Local […]
