Why is digital marketing so important for SMEs?
For a small to medium-sized enterprise (SME), having a firm grasp on digital marketing can be a huge advantage, setting your company apart from the competition and even rivalling leaders in the industry. We are well and truly living in a digital age, so your business needs to adjust to the changing times in order […]
3 Digital Marketing Trends To Keep An Eye On in 2021
Well, 2021 is here at last, and I think we all share the belief that it could not come soon enough. At this time of year, we’d usually take a look back at the previous 12 months to discuss the digital marketing trends that defined them, but in the spirit of putting 2020 behind us […]
Setting Up A New Business? Here Are Our Top 5 Digital Marketing Essentials
While setting up a business is undoubtedly an exciting – albeit daunting – time, there is an awful lot to get your head around. While some things might be less important than others, one aspect of setting up a business that should never be overlooked is a digital marketing strategy. In the modern world we’re […]
6 Low-Cost Digital Marketing Tactics for SMEs
Are you tired of hearing about miraculous digital marketing strategies that cost more than your business’ worth to implement? Yep. We are too. Effective digital marketing does not have to be expensive, nor does it necessarily require a whole team to implement. By adopting an uncomplicated, direct approach to your digital marketing, you will soon […]
Importance of Web Design in Digital Marketing
Is Web Design Important in your Digital Marketing Strategy? The short answer is yes; web design is hugely important in digital marketing strategies. A good, strong website has the power to influence and affect user experience, branding, SEO, conversion rate, user interactions and more. In summary, web design plays a vital, impactful role in digital […]
What is Barnacle SEO?
Search Engine Optimisation (SEO) is a fairly well understood concept these days. The practice of making your website favourable to search engines (predominantly Google) has been a popular form of digital marketing for over a decade, and companies that have invested in this marketing tactic have reaped the rewards for just as long. However, Google’s […]
What Are the Different Types of Website Traffic?
What is Website Traffic? Website traffic refers to the volume of users that travel to a given website. Just as car traffic travels along the M6, or pedestrian traffic swarms the christmas markets, website traffic measures the digital movement of website users. It’s important to be aware of the amount of traffic your website attracts […]
How To Plan Effective Digital Marketing Campaigns
Whether you’re a digital marketer or a small business owner, we all want to help grow and develop a business. One great way of moving a business forward, or increasing a particular aspect of the business (such as building your social media following or increasing your search visibility), is through creating and delivering digital marketing […]
2020: Our Predictions for the Next 12 Months in Digital Marketing
Here it is, the obligatory predictions blog. So often an exercise in placing safe bets, these pieces can often fall short of delivering anything actually useful. In fairness, predicting the future is tough. Just ask anyone who was convinced we were all going extinct in 2012 … Hopefully, we can bust that stereotype here. It […]
The Importance of Online and Google Reviews For Businesses
What are Google reviews? Everyone uses Google, so everyone would have seen a Google review at some point.They appear in the Google My Business profile paired with star ratings and can be left by anyone with a Google account. Reviewers tend to focus on what they liked or disliked about the service they received to […]
